Aesthetic
Marketing
Aesthetic digital marketing and
cosmetic marketing services designed
to grow your aesthetic practice.
Cosmetic Industry Expertise
Aesthetic marketing services that are specialized in cosmetics and cosmetic marketing
customizable plans to grow your practice.
Cosmetic and Plastic Surgery
Non-Surgical Procedures
Anti-Aging
Skin Care
Aesthetic Marketing and Cosmetic
Digital Marketing Services
Search Engine Optimization (SEO)
You’ve invested in your practice, your website, and patient results, now ensure that your practice can actually be found in your local market for the right keywords.
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Pay-Per-Click
(PPC)
Competing in your local market is multi-faceted in the digital world. PPC is one channel to not overlook to ensure you’re being competitive.
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Social Media Marketing
It’s two different things to do social media and do social media right to grow your aesthetic practice. It’s a powerful tool to attract your target audience.
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Content Marketing & Graphic Design
Your practice’s content and how it is designed is your brand’s first impression with a patient. Don’t waste this opportunity to build content that delivers.
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Website Design
& Management
Effectively captivate and grab your target audience’s attention with your practice website design, layout, and ensure that it converts.
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CRM & Email Marketing
Email is not dead. There are strategic and proven ways to nurture your online leads to patients using CRM, marketing automation, and email marketing.
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Search Engine Optimization (SEO)
SEO for an aesthetic practice starts with identifying the right keywords. It’s important to remember that much like with branding you can’t appeal to everyone because then you will attract no one. The same goes for choosing the right SEO keywords you want your aesthetic practice website to rank for on Google.
Aesthetic Marketing Consultant can help you identify SEO keywords that fall throughout every stage of the sales funnel. From high-intent search terms that result in immediate conversions to more research-based search terms that introduce your brand to interested users but they are still deciding how they will move forward.
Today, there are many factors when it comes to ranking on Google. Working with an experienced aesthetic marketing professional can measure your practice’s website against each ranking factor and develop a plastic surgery SEO strategy that will help you be more competitive in your local market and attract more leads.
Pay-Per-Click
(PPC)
Paying the “Google gods” to rank your site automatically for your top SEO keywords in your local market is an amazing feature in aesthetic digital marketing today. It’s a great way to be competitive right away in your local market, but without a strategy that maximizes your PPC budget, it can quickly turn into a black hole for your ad spend dollars with little ROI or leads to justify the spend.
In fact, most aesthetic practices are under the wrong impression on how much they should be spending on Google or Bing ads, and it’s because they’re running their ads using the expression, “throw everything at the wall and see what sticks.” This is not an effective PPC strategy, and it’s a straight path to getting lukewarm and not-so-serious leads that waste time and never end up converting.
Hiring an Aesthetic Marketing Consultant that can audit your current PPC ads and budget and measure this against your aesthetic practice’s goals is the next step to a strategic and optimized PPC campaign.
Content marketing
& graphic design
Content marketing takes on different forms and it works across a number of aesthetic marketing channels from your website to emails to social media pages. This is why content marketing and its design is likened to the impression you leave on your patients or potential patients.
The content you create to promote your brand and how it is designed is the tool you use to tell your story and connect with your target audience. Content marketing and graphic design go hand-in-hand for this reason. Some effective uses of content marketing and graphic design in aesthetic marketing are before and after images, videos and webpages, patient testimonial quotes, videos and blog posts, video marketing, eBooks and downloadable PDFs, to name a few.
An Aesthetic Marketing Consultant can help your aesthetic practice strategically build and design content that caters to your target audience and makes an impactful impression.
website design
& management
Anymore, it is not best practice to put together and design a website for your aesthetic practice and never touch it again. This can not only impact your practice rankings on Google but it can also lead to business issues if the information on your website is not current with your practice services, credentials, or even contact information.
In fact, most websites are considered out-dated or old after 2 years! Ensuring your website design is user and conversion-friendly is a great first step when deciding what to change or update on your practice website. This requires monthly management of your website to keep fresh content and imagery on the website, as well as, testing website development changes to improve your website’s performance.
Reach out to an Aesthetic Marketing Consultant to begin a strategic plan to improve your website’s design and manage your website accordingly on a monthly basis. Ongoing investment in your practice website is an important part of your aesthetic marketing budget.
CRM & email
marketing
Strategic use of email marketing and your Customer Relationship Management (CRM) software can mean all the difference when it comes to nurturing your leads and creating returning patients out of past patients. Email marketing is often seen as a “dead” marketing channel, but it is quite the opposite, it has actually evolved and become an even more sophisticated aesthetic digital marketing tool.
With the use of patient data, email list segmentation, and marketing automation your practice can create a personalized and customized experience for each one of your leads and existing patients. A strategy that has been proven to convert more patients and create more loyal brand fans.
Hiring an Aesthetic Marketing Consultant for your aesthetic and cosmetic marketing goals includes a strategic plan and use of your CRM and email marketing tools.
Social Media
Marketing
Social media is a powerful brand awareness tool in aesthetic marketing but when used without understanding your brand guidelines and brand voice, your target audience, and the different uses of the social media platforms it can waste your money and your time.
Whether you’re on all of the social media platforms or just one, platforms like Facebook, Twitter, Instagram, and Pinterest all reach d`ifferent audiences and require different types of content to be effective. If you’ve been posting and posting to social media and you are struggling to see any ROI, then you most likely need to hire an Aesthetic Marketing Consultant to audit your practice’s social media channels and measure them against your brand’s mission, values, and business goals.
Most social media users desire to connect with others, so showcasing your practice’s unique selling attributes and personality are essential to attracting the right patients. The sweet spot of social media marketing is between knowing who you are as a practice and who you are trying to attract to your practice.