Benefits of Google My Business Posts for Plastic Surgery Practice Marketing

The world has gone digital and so should your plastic surgery practice marketing efforts.

Today, people are accustomed to the idea of identifying local businesses around them by performing quick Google searches. Cognizant of this, focusing your plastic surgery marketing strategy on keyword inputs like “plastic surgeons near me”, is likely going to yield results and have patients flying through your doors in no time.

However, before you achieve this sense of utopia, you need to first claim and verify your business listing. Once this is done, you can then proceed to work on optimizing, updating, and maintaining your listing. Ideally, this means making regular tweaks to enhance the overall brand outlook by utilizing the posting feature, responding to patients’ feedback, and sharing quality images and videos on a regular basis.

Marketing your Practice Surgery Practice Using Google My Business Posts

There’s just something about the written word that resonates well with prospective patients.

In the case of Google My Business (GMB) posts, this can largely be attributed to the fact that they sort of resemble social media posts. The key distinction of course is that they pop up when patients search your business and your GMB listing ranks in the local map pack.

To connect with patients, it’s best to have posts that say something about how your practice can solve their pain points and transform their lives. For this, we recommend tailoring your content around four different kinds of posts:

1. What’s New

Your plastic surgery practice marketing efforts can get a boost once you’re able to share with prospective patients’ great deals like service promotions and new surgical procedures.

If you happen to change the address of your practice, you can cover this using insightful Google My Business Posts that highlight the same. In doing so, you’ll effectively be communicating with your audience and create the perfect conduit for them to follow you to the new address.

In case you happen to encounter a writer’s block, Google My Business is robust enough to suggest probable topics you can cover based on the top reviews of your business.

2. Events

You can use Google My Business posts to promote upcoming events on your profile to boost attendance levels and engagement.

To achieve this, it’s best to include a description of the event, a photo or video of what patients can expect, the location, and a suitable call-to-action.

3. Products

With the carousel feature now widely adopted in most social media platforms, it’s no surprise that Google My Business made a point of tapping into the technology.

Using imagery and descriptions, you can create Google My Business posts about your practice and the different kind of operating procedures available. By doing so, you’re giving patients the power of choice and letting them decide if they’re ready to undergo plastic surgery.

4. Offers

Similar to the “What’s New” posts, offers make lots of sense and are a great way for you to advertise promotions at no extra charge.

Provided you indicate a definite start and end time plus a CTA, these kinds of Google My Business posts can inspire patients to take action and schedule an appointment at your business premises.

Benefits of Google My Business Posts

1. Build Brand Awareness and Affinity

Marketing your plastic surgery practice with Google My Business posts is a breeze because you can directly communicate with prospective patients. With the mics open, you can build awareness about your practice and respond to feedback as you go about.

Unlocking this level of access effectively means that you’re able to provide insightful information about the nitty-gritty of plastic surgery and keep prospective patients informed about emergent issues about your practice like the change of address, opening hours, and special offers.

2. Enhance Local Engine Optimization (SEO)

On average, about 50% of users visit a business within a day after making a local search.

This metric alone should serve as sufficient motivation for you to optimize your local search engine optimization. By doing so, you will be able to optimize your online impact and drive prospective patients into your practice’s door.

When searching locally, patients are fond of including phrases like:

• “In [city]”
• “Near me”

The specificity of these keywords means that search results often display locations of local businesses. As such, if you’re looking to become an authority in your practice, a great place to start your plastic surgery practice marketing efforts is by enhancing your local search engine optimization.

3. Expanded Reach

Google My Business Posts can give your practice that much-needed publicity to take things up to the next level.

This is because Google My Business posts enhance the likelihood that patients searching their city for a plastic surgery professional will get a whiff of what your brand represents.

With your practice in the limelight, you’ll find that patients are more receptive to the idea of trusting your brand. With a bigger audience under your wing, your bottom line will benefit greatly and you’ll be well-positioned to keep expanding.

4. Engaging with your Audience

Google My Business posts can enable your practice to thrive amid uncertainty (like the COVID-19 situation) or when you’re looking to share pointers in how the overall patient experience can be enhanced.

The beauty of these posts is that they can engage patients without them having to leave the search results page.

To augment the overall experience, you can embrace media like videos and photos and share information with your patients whenever they want. You can also create engaging posts by:

• Promoting recent blogs you’ve authored
• Sharing patient testimonials about your plastic surgery practice
• Dropping product updates
• Announcing and sharing the details about an upcoming plastic surgery event
• Highlighting specials on offer

5. Enhanced Agility

With Google My Business Posts, you can control the narrative about your business. To do this, you simply have to regularly update the media on your page so that whenever patients search for your business, they can see the latest powerful post about your brand.

With your plastic surgery practice marketing hat still on, you can also note external factors that can inspire changes in industry trends. The data collected from this initiative can prove insightful in the days to come as you think about tweaking your marketing approach.

This extra agility is a feature that not many mediums can provide. Luckily, with Google My Business Posts, it’s right at your fingertips.

6. Zero Impediments

Google My Business Posts are made to ensure that prospective patients are compelled to take immediate action. Provided that all the details are there, your posts will inspire action and patients will not even think about sampling the competition.

To take things up a notch, it’s best to include contact information like email address, website URL, and phone numbers in the description section.

Conclusion

There’s lots of legroom to post pictures, videos, and text with Google My Business posts. On one hand, you can offer a cocktail of different media. Alternatively, you can choose to mix it up and think of offering something different on a regular.

Importantly, you need to remain objective. Since the aim to captivate your audience, the posts you share need to be concise and friendly. With an effectively designed post, you will have patients queuing at your business premises looking to go under the knife.

With the highlighted pointers, we’re confident you’re ready to take on the world. That said, if content curation isn’t your forte, then it’s prudent that you onboard the services of an aesthetic marketing consultant that will show you the ropes in building a bespoke marketing plan for your practice.