Med Spa Website Design Best Practices to Convert Patients

Investing in a quality med spa website design can take your business places. While you may have one in place, it’s essential to think beyond having a placeholder. By this, we mean refreshing your website regularly with original content and trying out new designs. 

Notably, the website design for med spa industry is constantly changing. There are always new research findings and tech updates into the patient experience, which you need to consistently acquaint yourself with. Since your med spa business also evolves as you grow, you must be conversant with the best website design practices.

Here’s the lowdown on what you need to know:

Eye-Catching Visuals

Appeal is essential in the aesthetic industry. When executing med spa marketing ideas, nothing will help you sell your brand page more than having inspiring visuals. It’s also worth documenting that your med spa website design does not need to be complex. Instead of having too many bells and whistles, it’s best to focus on the basics. This is because a seamless design works great as it provides a more enjoyable patient experience.

For starters, you want to keep the layout simple. With a clean and functional layout, your website will load faster, and navigation on different platforms and devices will be a breeze. 

Importantly, you also need to enhance your website design with eye-catching colors. Notably, a single color can form the foundation of the entire website design. Incorporating contrasting accent colors tends to round off the whole design. 

You should also not be afraid to incorporate videos and images into your website. Having such media on your landing page can boost conversions by more than 80 percent. Since your website will be accessed on both mobile and desktop devices, using scalable images (SVG) for a high-quality patient experience is recommended. 

Blog on the Regular

Blogging is one of the best med spa website design practices out there. This is because blogging on a regular can drive more traffic to your website, help make you an authority in the field, and enable you to yield better long-term sales results. 

While you may have already thought about blogging, it’s crucial to have an elaborate plan on what to do. Ideally, you want to have the blog be part and parcel of your existing website instead of an alternate location. 

Having an in-house blog has numerous advantages. Key among them are the SEO benefits that come with backlinks. If your blog can capture the attention of patient audiences, then the odds are that other websites will backlink to your blog posts. The net effect of this is that your website will rank higher in search results and teach you a few things on how to market a medical spa.

Importantly, it’s cheaper to design, build and maintain a single website instead of two websites. This is especially true if you’re forking out money to run pay-per-click ads. With this approach, you will position yourself as a trusted resource for both existing and potential patients. 

Blogging also serves an essential function of informing your patients about the different treatments at your practice. By sharing useful content with patients even before they walk through your doors, you will effectively introduce patients to treatment regimens they didn’t know they wanted. 

Fast Loading Speed

Website design for med spa needs to factor in page speed. Notably, mobile devices need to have fast loading speeds as compared to desktops. With a slow loading time for your website, you massively lower the odds of patients returning to your website.

It would be remiss if we didn’t mention that loading speed is an important SEO ranking factor. If you’re looking to enhance the visibility of your website in search engines, then there’s no way you will not think about improving your speed numbers. When optimized, you will be better positioned to land improved traffic numbers, convert them to leads, and eventually turn them into paying patients. 

Aside from navigation and load speed, your website needs to be well laid out. From the get-go, your patients should find your website simple and intuitive. With a conducive reading experience for patients, it will be nigh impossible for them to click out of your website. 

Clear Navigation

When creating a website design for your med spa, you want to have an elaborate structure. With this in place, patients can move from one page to the next with ease regardless of where they started. This is vital since not all visitors start their journey on your homepage and the go-ahead to follow a predictable path. In a perfect world, you want your patients to locate a specific product from the original page they’ve come from. 

To avoid patients from getting overwhelmed, you want to split the navigation into groups of five or seven options. Having a small number of options works great because it ensures that patients remain focused on their goals and make prompt decisions. 

Importantly, your website should incorporate a search function. As per the three-click rule of search functions, you want patients to be able to find any information they need on your website in less than three mouse clicks. Failure to stick to this rule may see you miss out on patients since the odds of them being frustrated and taking to the hills increases. 

Conclusion

The highlighted med spa marketing strategies will help you make better conversion numbers. Notably, they all reference that your med spa website design needs to resonate well with patients. Instead of going for a generic template widely used by all and sundry, it’s best to choose a unique design. Once you populate this one-of-a-kind design with original content, you will be able to win favor with both patients and Google’s search ranking algorithm.