How to Market Botox in 2020

The world of online marketing is everchanging, and it is comprised of highly competitive brands desiring for market share in customer loyalty and sales. Marketing your business online has become increasingly more aggressive as marketing trends change. Thanks to the advancements in technology alongside consumer behavior changes, to compete, online brands need to be agile and adapt quickly. 

On top of the aforementioned ever-present challenges, 2020 has brought its unique challenges for every business owner. It’s no secret marketing your aesthetic practice’s services in 2020 have required a lot of creatively and adjustments to marketing plans and budgets. So, knowing how to market Botox in 2020 is also a part of the equation as the market responds to mass unemployment and a global pandemic. 

Here are some key points to consider for marketing Botox and when creating your marketing plan for how to market Botox in 2020.

WHAT MAKES A GOOD MARKETING PLAN

A marketing plan can vary from one practice to another. Each practice has its own goals and strategies, and tactics. However, the difference in terms of the execution doesn’t necessarily equate to having a different template for the marketing plan. No two marketing plans will ever be alike, but all marketing plans follow the same outline. It tackles a practice’s overall intent and specific strategies to achieve a certain goal. Generally, when looking at how to market Botox, you should include these basic things:

• a definite set of goals that your practice can use to measure progress
• a specific description and an archetype of your practice’s target market
• a complete and well-defined timeline that indicates targets and deadlines
• a reasonable budget that will allow you to use the right advertising tactics
• a reliable tool of measurement and form of evaluation, such as key performance indicators or KPIs that can define your marketing plan’s success

HOW TO MARKET BOTOX

Now that your marketing plan’s basics are outlined, you can now move on to the specifics. With the challenges of 2020 mentioned, it is even more important for your practice to get creative and invest in online marketing strategically. It’s not impossible to get new business and grow your practice with Botox services during a slight economic downturn, so here’s how to do it. 

BRANDING

Branding is inclusive of everything that has your practice’s name and logo on it. It is your identity and how your audience will identify and recognize your practice. As much as this seems like a mere label for your products and services, it is certainly more than that. Your branding is you, and it should be well-thought, eye-catching, and adheres to your practice’s values. More than just a label, it is your practice’s identity.

In relation to how to market botox, branded Botox marketing materials content that showcases your practice’s expertise and authority in the aesthetic industry will outperform any Allergan provided Botox marketing materials. Branding your aesthetic practice as the go-to source for all things to know about Botox services will give you the advantage in your local market. You can do this by using your brand colors, imagery, and logo to create Botox branded content that appeals to your target audience and builds trust with your brand. 

CONTENT

So how do you create Botox branded content using your brand guidelines, before and after Botox photos, logo and the like? To start, keep in mind a few things, especially with your marketing messaging, audiences can be very fickle. Some aesthetic procedures and treatments have become commonly used, like Botox, and negative connotations have attached themselves. Naturally, this has the potential to put off potential patients if not addressed accordingly. Most people won’t notice, but some potential patients may shy away from words that denote anything that seems intimidating, and “Botox” can trigger myths they have heard or the fear of looking “done.” 

Like with your practice’s branding, the best way to combat this is to avoid using specific wording. You can do this by using generic words that are friendlier and more inviting to your audience’s senses. Similarly, what appeals to audiences is mostly related to anything deemed positive – “skin rejuvenation,” “younger-looking skin,” to name few. 

Positive wording is a powerful strategy to consider alongside positive imaging. Your potential patients will be attracted to the promise of Botox services results and more likely to engage with your content and ultimately become a patient. By addressing their concerns right away with your branded Botox content, you increase your chances of gaining a new Botox patient for your practice. 

Keep in mind that these positive images should relate to the botox procedure, but at the same time, it should also be enough for them to take action and overlook the negative associations that the procedure has.  Don’t forget to get creative with these Botox marketing ideas!

EXECUTION OF BOTOX MARKETING PLAN

The state of doing business in 2020 can be quite overwhelming, especially for aesthetic practices. Audiences are not just fickle; they are feeling the pressures of 2020 too. That may seem like a bad thing, but that it doesn’t need to be. With the help of an aesthetics practice marketing consultant, your practice can build a more positive-expressing strategy on how to market botox. The said aesthetic procedure is undeniably not the most positive-driving term in the aesthetic industry, and it would be a waste to lose potential patients just because of an unconvincing botox marketing plan.

Your practice can make the most of 2020 by letting your aesthetic consultant specialized in digital marketing take the wheel and drive your practice’s botox procedures to the most in-demand in your local market.