Do These 4 Things When Advertising BOTOX on Google Ads

Advertising Botox on Google Ads has become a part of most aesthetics practice’s marketing strategy and budget. It wasn’t always the case, though. Before Google Ads revolutionized the online marketing game, most aesthetic practices had to use traditional media. Efficient as some of the approaches were and still are today, it’s important to know how to advertise your Botox business using Google business tools. 

Today, advertising in the aesthetics space is all about using targeted keywords and enticing ad copy to break through the online noise. While word of mouth is unrivaled in many aspects, Google Ads is too powerful to be ignored. If you’re looking to have your practice on patients’ lips, you must learn about advertising Botox on Google Ads.

Keyword Target Selection

Google Ads is an effective Botox marketing idea. However, it’s not a straightforward process; you have to put in the work. By this, we mean having a curated keyword list that appeals to both prospective and existing patients. 

So, what’s a keyword list? In essence, it’s a set of words and phrases that are associated with your brand and service offerings. Importantly, you also want to think about how patients may search for you. While listing out your business is essential, that should not be all you do. You also want to consider patients who have yet to interact with your business. Specificity is vital to capture such new audiences because it allows you to narrow it down to particular audiences. 

Having pointed this out, you want to show some range when developing keywords for your aesthetic practice. While Botox is what you want to sell, it wouldn’t hurt to incorporate other keywords. Ideal options here include “fillers,” “wrinkle injections,” “nurse injector,” and “dysport.”

Notice something? Well, they’re pretty much related to Botox. It is this quality that’s most likely going to win your favor with patients. This is because the keywords selected are familiar to most patients. Best of all, though, the keywords also have a strong pull to patients who may not be able to tell the difference between procedures while searching online. 

Landing Page

Your landing page is where your patients visit after they click on your ad. As such, you must tailor your landing pages to ensure that your patients have a great experience. You want the landing pages to have a concise and inviting call to action for your aesthetic practice. Tempting as it may be, make sure you also avoid having large blocks of text as this can be distracting. 

When marketing Botox, a Call-To-Action must be front and center, the odds are that more patients will engage with you. To build a high performing landing page for Google Ads, it’s also important to have Botox marketing materials at the ready. This can take the form of testimonials, before and after photos, plus links from where patients can book a consultation. 

We mention testimonials and before and after photos because they are a big hit in the aesthetics industry since they serve as social proof of your prowess. When done long enough, such feedback can help you become an authority figure in the aesthetics industry. 

Advertising Botox on Google Ads is a process that takes time. With this in mind, there’s zero reason for your custom-tailored marketing to come to a close with the ad. You can extend your reach by developing personalized landing pages that fit your audience of patients. 

To successfully pull this off, we recommend testing similar text and imagery that was present in the ad. It’s a brilliant strategy since it ensures a consistent user experience. Patients are also more likely to click on the ad because it resonates with them. While it’s always good to switch up strategies every once in a while, you should not do so when you’re close to making a sale. Significantly, having a dedicated landing page goes a long way in ensuring that your Botox Google Ads are approved. 

Ad Extension, Offer Promo, and Direct CTA in Ad Copy

Advertising Botox on Google Ads needs not only thick skin but also some smarts. To make your ad stand out, we recommend embracing ad extensions and offering promos on some procedures. Your copy should also not be vague. Ideally, you want to let patients know early on how they can benefit from cosmetic procedures. For this, you need a cleverly written call-to-action (CTA) that’s direct.  

A little braggadocio in your Botox marketing strategy also won’t hurt your efforts. Let your patients know why you’re different from the get-go and why they need to ignore the competition. Without mincing words while still sharing compelling selling points, you’ll find that your ROI is positively impacted in the long term. 

Some of the offers you can entice patients with include free trials without the need to input a credit card. Sure, it may sound extreme, even foolhardy at first, but, as always, the focus is on creating a memorable experience. 

Use of the Word “Botox”

Before you start advertising Botox on Google Ads, you need to be aware of the rules and guidelines set by Google. Your ads campaign will stay online and keep landing you a steady stream of new patients by conforming to the regulations. 

Notably, Botox or Botox treatments are not advertised to the public since it’s a prescription-only medicine (POM). Notably, advertising is not allowed on social media platforms or any websites. The only exception to this rule is if you are a licensed pharmacy or a re-sale company. 

Remarkably, the process involves more than just knowing how to market Botox. If your practice offers Botox as one of the several facial treatments you can offer, then it’s permissible to promote consultations to the public. The only caveat here is that the wording needs to be carefully chosen. An example of this is “a consultation for the treatment of wrinkles and lines.” 

Having shared this, it’s notable that you also need to share that Botox is one of several other treatment options. As a rule, it’s solid as it ensures that only the patients deemed suitable for such a procedure qualify. 

Takeaways: Advertising BOTOX on Google Ads

The highlighted points should prove insightful to you if you want to learn how to advertise Botox business. Importantly, you need to ensure that the terms Botulinum, Botulinum Toxin, or Toxin are not featured anywhere on the page you’re directing patients to. This is necessary to avoid breaching ASA guidelines while also ensuring that Google will feature your ads. 

Since terminology varies from one region to the next, you must come up with common terms related to Botox in your locale. The findings from your research will prove handy to your once you’re ready to roll out campaigns like “How to market Botox and filler to men.”

If you find this a tad bit too confusing, don’t be afraid to reach out to aesthetic marketing consultants. Lending them a listening ear will help inform you on which steps you need to take to get to that next level.