Anymore, it’s commonplace for some of the top BOTOX email marketing best practices to be overlooked and not utilized to their fullest potential. Especially when you look at email’s track record in not just content distribution, but also, audience engagement and sales.
As a testament to its effectiveness, email is personal, non-intrusive, and you can easily measure your return on investment. All these assertions were recently confirmed when an Ignite Visibility study found that email is the second biggest channel driving conversations, right after social media.
While the proof is in the pudding, things can get a little bit murky with email marketing for specific services. To ensure that you’re able to acheive success for your aesthetics practice, you need to apply these BOTOX email marketing best practices:
1. Create Compelling BOTOX Email Subject Lines
Your email subject line plays a big hand in influencing whether patients open your email. As the first thing patients look at, you must test and optimize your email’s subject line to encourage opens.
Having revealed this, it’s also vital that you don’t start creating misleading and clickbait-y subject lines. To avoid harming your reputation, you need to create subject lines relevant to the email content. It is by learning how to advertise BOTOX business this way that you will stand out.
Here’s how you can do this, you must develop a couple of different versions before testing them out.
2. Personalize Patient Emails to Market BOTOX
BOTOX email marketing best practices exist, with the primary objective being to ensure that more patients open the email. While your email copy may be first class, it may not matter much if the recipient never gets to open the emails. To entice them into checking out your copy, it’s crucial to get the sender or “from” name right.
As one survey confirmed, patients are more likely to feel compelled to open an email from another person rather than a company email. All this makes sense since using a real name in the sender name section makes the email more personalized. With this in mind, it’s high time that you properly learn how to market BOTOX. By this, we mean ditching the no-reply@company.com sender name to a more personalized one like john@company.com.
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Most Botox email marketing best practices advocate for the same thing, simplicity. As a BOTOX marketing strategy, it works great because it allows you to get your message across. Tempting as it may be, it’s best to avoid overcrowding the email design with elements that don’t add much to the purpose of the email.
It is through focusing that the recipient doesn’t get distracted or unable to read the content. It’s a brilliant strategy also since it helps boost the number of click-throughs. If you want this to work for you, include the most vital elements and information toward the top of the email. If you wish to incorporate other elements like social media buttons, ensure that those are at the bottom.
Notably, you also need to avoid being too wordy when sharing text-based emails. To ensure that your business gains awareness with your target audience, you need to prioritize readability and get straight to the point.
4. Optimize your Call-to-Actions
Having a grand narrative to tell is all well and good. But, if your subscribers cannot take action on a campaign, you will miss the opportunity for quality leads or direct sales.
If you are not getting the engagement levels you desire, it won’t hurt to give your initiatives a little push. As you create and design emails, it’s recommended to ensure that patients know what to do next.
Botox marketing materials and call-to-actions (CTAs) take different forms. They could webinar invitations, eBook downloads, or video reviews. To ensure maximum interaction, you should test out simple text or buttons before picking one design.
5. Write Compelling Preview Text
Among BOTOX email marketing best practices, this is, without doubt, the easiest to do but often the most overlooked. It’s an important aspect that you need to get right as preview text is what patients see before opening an email.
The positioning, whether on desktop or mobile, appears right after the subject line. As such, you mustn’t waste that space with automatic filler text like, “This email may include images.” Instead, when marketing BOTOX, hop on the chance to take another stab at grabbing patients’ attention.
6. Follow Up With BOTOX Patients, but Don’t Spam with BOTOX Email Marketing
Follow-up is critical since it ensures that your business stays top of mind among patients. While this sounds easy, you need to tread carefully. Rather than follow a template, it would help if you thought about following up on the conversation you had started in real life with a patient.
A well-executed follow-up email rises above canned answers and reflects your abilities to provide spectacular BOTOX services. To ensure that you resonate with patients, it’s also essential that you focus on their needs and go beyond your personal journey. Follow-up is the one strategy you can’t avoid using among BOTOX marketing ideas, since it keeps the conversation going.
7. Create Mobile-Friendly BOTOX Emails
Today, there’s a good number of mobile devices being used around the globe. To adapt, your aesthetic marketing campaign needs to embrace this new style of information delivery. While emails have been a running success on desktops, you can reach out to new patient audiences with mobile devices. With mobile, you have the power to tap into rare audiences and even learn how to market BOTOX and filler to men.
Thinking mobile-first is a great way to start your marketing campaign. This is because it allows you to design emails that fit in the mobile realm. Given that the first instinct is to scroll in mobile devices, you need to create an immersive experience that allows patients to think about booking a BOTOX appointment.
Summary
The highlighted BOTOX email marketing best practices should do you a world of good if you carefully implement them. To make the most of your email marketing efforts, you need to be willing to do what’s necessary to achieve this. The pointers shared should be more than enough for this.
If you run into hurdles along the way, don’t shy off from talking to an aesthetic marketing consultant. All the best!