A Botox Marketing Strategy is a Must for 2021

An effective Botox marketing strategy doesn’t need all the pizzazz that Hollywood will have you thinking you need. This is because Botox ranks highly among cosmetic procedures.

Being flashy is great and all but that’s exactly what the competition is doing. Rather than focusing on how life-changing a Botox procedure can be for your patients, you need to put more emphasis on positioning your Botox marketing strategy to be unique. 

Get to learn how you adapt a Botox marketing strategy that makes your practice stand out:

Why You Need a Botox Marketing Strategy

As a largely non-invasive procedure, Botox seems to just sell itself to the masses. It’s not just Baby Boomers and Generation X who are trying to reverse the effects of time on their skin, Millennials are also aboard the train. This pro-activeness is perhaps a consequence of the interconnected world we live in where perceptions seem to form in an instant. 

This is fantastic news for your business, however, you need to be mindful that you don’t have sole control of the market. There are lots of competent practices out there that are looking to inspire the same patients you’re on the lookout for to book an appointment. 

In this case, your expertise can only get you so far. You need some guile to navigate through the murky waters that marketing can be. Ideally, identifying your key target audience can help you thrive in an industry where competition is rife. 

Botox for All for Your Botox Marketing Strategy

Interestingly, when most people think about Botox, they picture celebutantes who feature on fashion magazine covers as the main recipients. However, there are only so many famous people. For your practice, you need to have your radar on for the real heroes…your average Joes, and soccer moms. 

As the American Society of Aesthetic Plastic Surgery revealed, a good chunk of Botox users is working mothers aged in their 40s and 50s. Their survey into the world of marketing also highlighted that Millennials are in the mix with most of the patients in this age bracket looking to nip the onset of wrinkles right at the bud. 

Given the fact that most people want to give off the impression of being less stressed and more relaxed, your Botox marketing strategy must find a way of communicating the benefits of the procedure to prospective patients. 

1. Your Practice Comes First

To successfully run a Botox marketing strategy, your practice needs to be front and center of all campaigns. While marketing can help make your brand likable, you mustn’t slack off and patients get to experience what’s it’s like to be like at your premises. 

If you’re able to provide exceptional services, patients will take a liking to your business and your reputation will grow. With Botox being one of the most popular aesthetic services, meeting patient demand is important if you want to popularize your brand. Thankfully, using both in-house and digital marketing approaches, you can reach out to wider audiences. 

Instead of rushing to share invoices with patients, it’s wiser to appeal to their need for appreciation. To do this, we suggest, talking to patients about the options that are likely going to get them the best results. It also wouldn’t hurt to inquire from them things they would like improved upon. 

Giving them a platform to voice their concerns is a great way to gain their favor and also happens to be a surefire way to boost patient satisfaction and retention. 

2. Include your Website as Part of your Botox Marketing Strategy

You don’t want your competition besting you in your local area. When looking for a Botox provider, patients are likely to start the search on Google. As such, it’s important to have your site high up on the search results for maximum visibility. 

You can do this by tailoring the content you author around specific keywords and demographics. By creating content on a regular about your practice, the odds are that you will create a following that will bode well for the future success of your practice. 

You want your content to not only be engaging but also relevant to the modern aesthetic scene. This may mean sharing insights about different treatment procedures and showcasing your patient’s results. 

3. Use Google Ads and PPC to Land Botox Patients

While more technical, Google Ads and PPC promotions are some of the best ways to earn some face time with prospective patients. Taking on the services of an aesthetic marketing consultant can be helpful in this regard as they are well versed in handling the different nuances of such campaigns. 

With a paid search campaign, you can boost the odds of patients seeing your practice first and click on the link to your landing page first. This targeted approach can accelerate the rate at which you’re able to land your ideal patients. In the long run, you’re likely going to notice a spike in calls and bookings at your practice.

4. Cross Promotions

As the adage goes, no man is an island. 

Every once in a while, you may have to partner up your business with another one from a different industry but within the same locale. This is highly recommended as it can see both of you benefit from the collaboration. 

You can land more patients this way as you’ll be exposing your brand to a larger audience. The beauty of it is that you’re not limited to specific industries when it comes to cross-promotion. You can explore your options with stakeholders in real estate, gym and fitness hubs, and event planners. 

Whichever option you choose, it’s important to create a bespoke promotion that aligns with your key objectives whilst serving to endear yourself to your new audiences. 

Keep Pushing

The world is your oyster. You need to let prospective patients experience the joys your aesthetic practice can bring to their lives. 

As already outlined, as part of your Botox marketing materials, you can develop engaging content for social media and your website just to let patients in on some secrets of the trade. While this may be thrilling initially, there’s no disputing the fact that running a plastic surgery business is not easy. You may not have as much time to work on a marketing campaign whilst running the day-to-day activities. 

To cope, we suggest hiring an aesthetic marketing consultant who is familiar with your practice and can develop a shoo-in of a Botox marketing strategy.