Guide to Medical Spa Marketing Strategy for 2021

The need to adopt a medical spa marketing strategy has never been more apparent than today. For starters, there are a lot more people choosing to go the cosmetic and medical spa route treatment than ever before. Strikingly, even though we’re living through a coronavirus pandemic, the projections indicate that we’re likely going to witness an 8 percent increase in revenue through 2022. 

The key reason behind this is the fact that technology has evolved to the point where there’s a crossover coming together of luxury day spa and cutting edge approaches to medical spa treatments. This new age shift is likely going to cause more than ripples in the medical spa industry. Given that the projection indicates that the US med spa industry is likely going to double to reach $6 billion by 2022, then it’s high time that you adapt to the times. 

This review will objectively try to share more than one medical spa marketing strategy that you can embrace in your practice. While you may have been able to achieve success this far without employing some of these methods, you better believe that the pointers we share here will help distinguish you in the market. 

1. Brand Name and Reputation

Obviously, you’re well aware that you’re not the sole ranger patrolling the streets. The competition is as fierce as it’s ever been, maybe even more. To cope, you need to do more than just open your doors to the public, for this you need a sense of finesse. 

Building a brand name and a good reputation in the industry doesn’t come easy. This is because it usually takes less than 10 seconds for first impressions to form in the minds of patients. As such, it’s vital how you’re able to present your brand before audiences. Engaging with more than your target audience and incorporating them in your story is of the essence because it usually influences a good fraction of your medical spa marketing strategy. 

To create an instantly recognizable brand name, you want a sense of uniformity all through. Your brand logo, contact address, and services need to use the same font and have a tagline that ties everything together. This way, you’ll be able to not just be identifiable by your branding but also by the services you offer. 

2. Your Website is Your Identity

At present, there are more than 4.93 billion internet users in the world. Of course, it’s no minuscule number, but you can’t help but wonder how many of these are prospective medical spa patients in the waiting. Thankfully, with an elaborate, carefully designed website, you don’t have to worry much. 

This is because websites tend to act as the storefront window upon which prospective patients get a glimpse of the services you offer. Long gone are the days when patients would flock to the outpatient waiting area waiting to physically hear from you what they need to do to enhance their condition. In this era, the internet is king. As such, if you want a loyal following, you need to work on your online presence. 

With a mobile-friendly, responsive website design, the odds are that you’ll not only have more visibility, but you’re also able to optimize the kind of audiences you want interacting with your business. As a key medical spa marketing strategy, it doesn’t get much better than this. 

3. Business Listings and Local SEO

At present, we witness more than 5.6 billion Google searches daily. Irrespective of what you consider important, this is a gargantuan figure that needs to be afforded the respect it deserves. As it’s apparent, more people now use the internet as their go-to platform to seek services in their locale. 

This fact is further re-affirmed by a report recently published by Search Engine Land. In their findings, they showcased that about 82 percent of smartphone users were likely going to key in “near me” searches when on the lookout for services. In light of this, it’s paramount that your medical spa marketing strategy keeps the pace and does more than play catch up. 

Having business listings and running SEO efforts is one of the best ways to ensure your business can bag those people who are actively looking for dermatological services. Rather than sit and wait for them to find you, you can bring your business closer to them. This not only enhances the probability of success but also allows you to better target patient audiences. 

4. Blogging and Content Creation

The narrative you create about your business is what will keep audiences coming back for more. If you can’t create a compelling enough reason why people should listen to you, then, you’re business is doomed. 

Noticeably, blogging and content creation tends to cost about 62 percent less than outbound marketing whilst tripling the number of leads you land. By having a blog section on your blog, you can actively create a loyal following, drive traffic to your website, and boost SEO. 

While there are quite a number of practices on the web, there’s still lots of room for you to brand yourself with a unique take on the medical spa industry. Deliberately doing this not only builds your brand as an expert, but it’s also one of the most effective inbound marketing strategies. 

5. The Social Media Game

Running a medical spa marketing strategy is supposed to be fun. As such, you should not narrow your scope to a limited audience. If you’re fun to be with and offer helpful services, then, you want the whole world to witness it all. 

As one survey by Manifest showcased, about 92 percent of SMEs plan on social media marketing. Understandably, they were able to recognize that social media is the best bridge to link their medical spa business to their prospects. 

When well implemented, it can serve as a brilliant tool to boost brand awareness and promote your practice. This is easier said than done though as an active presence is what will have tongues wagging on social media channels.  Without constant activity, the chances are that you will get tossed in the same direction that last week’s paper was. 

Conclusion

A happy patient is the most important and valuable asset a medical spa practice can have. Not only do you have the power to influence them to become loyal customers, but you can also influence them to direct more business in your direction. 

While this may seem like a daunting task to pull off at first, a quick conversation with an aesthetics marketing consultant is sure to calm the nerves. As elaborate as your growth plans are, sometimes, you simply have to take a leap to the unknown.