2020 Guide to Marketing Aesthetic Services

Here is a 2020 guide for marketing aesthetic services like Botox, filler, CoolSculpting, plastic surgery, and more! It’s important to note that marketing for aesthetic services and the like is ever-evolving, and as an aesthetic digital marketing consultant, I have studied and tested many marketing strategies and aesthetics marketing ideas. All of this has lead me to put this guide together for what works today in 2020 for marketing aesthetic services.  

The surgical and non-surgical aesthetic sectors have witnessed continuous increased growth within the last couple of decades, and reports reveal that there’s no indication of the trend slowing down. In reality, experts estimate that the sector will increase over 10 percent in the year 2023, and determining the placement of the medical aesthetics sector to be at 17 billion. Cosmetic surgeons, med spas, doctors, and individual medical professionals are benefiting from this trend, as most cosmetic and aesthetic professionals are increasingly expanding, and more professionals are introducing aesthetics into their practice. But, with more growth and demand comes increased competition and the need for plastic surgery marketing strategies that work today.

If you’re an aesthetic professional like a plastic surgeon, med spa owner, dermatologist, or individual professional, you might be asking yourself how to create a marketing aesthetic services plan to see the benefits from these trends in your business. With a plan for marketing aesthetic services and effective marketing partners at your disposal, you can expect to take advantage of these trends and see the growth across your practice. Within this guide, I’ll provide you with the ideas and tools you want to put in place to set up your practice for success and enhance your marketing a plastic surgery practice plan. 

Marketing Aesthetic Services and Setting Business Goals

The very best and most important place to start marketing aesthetic services is inside your practice. The foundation of any great marketing plan for aesthetic services is the quality, integrity, and expertise you offer to patients. Ultimately this will fuel your marketing efforts and get people excited about the aesthetic services you are promoting. Before deciding your marketing aesthetic services strategy, it’s vital that you evaluate your practice and where you would like it to go.

Some factors to consider before embarking on a marketing effort include assessing and establishing your business goals. Here are a few questions to ask to get started:

• What aesthetic services do you provide, and what solutions do you intend to add? Would you need to acquire and train new staff members? Would you need to update the amenities or facilities in order to facilitate the aesthetic services at your existing practice?
• How do you want your practice to grow? Since the aesthetics industry continues to flourish, numerous clinics have branched into second places or even chains.
• At what speed do you want patient acquisition to increase? Or in other words, at what speed can your staff and facility properly handle an influx of new patients?

By narrowing down your practice goals with these questions, you can begin to strategize and build an aesthetic brand marketing plan for marketing aesthetic services. 

Marketing Aesthetics at Your Practice 

Among the best places to start when building your plan for marketing aesthetic services is at your practice and focusing on your current patient list. Customer retention is essential to any of your marketing efforts. Happy customers can help bring in new clients and build your brand by providing referrals, leaving favorable testimonials, and trying out new aesthetic services. Ensure that your staff is educated on the services you provide so that they can provide advice, answer inquiries, and execute comprehensive consultations with patients. 

Offering complimentary consultations could give you a chance to speak with your patients about ancillary services that you provide and upsell on custom aesthetics services. Make certain your practice boasts promotes branded material and specials in-office to showcase your aesthetic services and also make informational material easily available for your patients.

Digital Marketing for Aesthetic Practices 

Most patients search online as one of the first things they do when seeking aesthetic service providers. So if a prospective patient is exploring the possibility of a cosmetic service or is searching for an aesthetic provider, then it’s essential your practice ranks high on Google in your target market. To achieve this, it’s necessary that you’ve keyword-optimized webpages on your own site for every one your services that are geo-targeted. The formula is simple. Your target aesthetic service keyword or phrase plus the name of your target market equals how people typically search online.

Whilst individual expansion in organic traffic is essential to a long-term plan, a fantastic way to get patients in the door instantly would be to use a paid search effort. By using platforms such as Google Ads, you can make sure that your practice will achieve maximum and instant visibility into the target markets and target services, like Botox marketing. By selecting the most appropriate keywords and phrases, you can bring from the patients you wish to help propel the development you would like to practice. Learn more about digital marketing for plastic surgeons and how to grow your practice.

Marketing Aesthetic Services on Social Media 

As many prospective patients will begin a Google search before deciding on a supplier, they will frequently assess social websites. Additionally, with aesthetic services constantly trending, many suppliers are found according to their social media marketing campaigns, like video marketing, content, real patient before and after photos, and follower participation.

When used efficiently, social websites may propel new patient acquisition and aid in boosting brand awareness. Post content frequently and often to maintain your followers’ participation and make sure you answer any questions prospective patients might have. What’s more, social media can be an excellent avenue to reach both your present and possible clientele when running specials or hosting events at your practice.

Email Marketing and SMS Text 

You most likely already have a sturdy list of clientele, so it’s necessary that you stay in touch with them to guarantee patient retention. Direct channels such as email or SMS text marketing can be tremendously effective in attracting new and returning patients in your practice. Email and text marketing maintain your practice availability and top-of-mind for patients’ when they’re considering aesthetic services. Additionally, both platforms may also be an excellent way to keep customers current on changes at your practice, like new aesthetic solutions you’re providing, new staff members joining the team, and current specials.

Create Your Own Plan for Marketing Aesthetic Services

I feel confident that if you apply even 2 of these marketing techniques to your marketing plan for aesthetic services, you will see growth in your practice. If you’re still needing more proof, then here are the top 10 marketing channels plastic surgery internet marketing consultants swear by for your reading pleasure. A tactical, well-implemented aesthetics marketing strategy is integral to attaining your business goals. As an aesthetic consultant, I love helping plastic surgery practices and the like to realize and attain their practice’s potential. If you’re interested in partnering to grow your practice’s aesthetic services business, please reach out to me for a consultation today!