Med Spa Marketing Tips That Actually Work

Refreshing your med spa marketing tips is always something worth doing. While most people make out marketing to be a tricky affair, it isn’t that difficult if you know what you’re doing. Importantly, you don’t need to be an industry expert to benefit from the pointers we’ll be sharing today. All you need to have is a firm resolve and some elbow grease. 

Here are some of the top med spa marketing tips that will ensure that your spa calendar is filled with paying patients:

1. Review the Competition and Differentiate

You don’t have to re-invent the wheel to leave your mark in the world. You simply have to diligently do your job and learn about what the competition is doing to land prospective patients. With a quick competitive landscape analysis, you’ll be able to ascertain the key selling points that they use. 

Taking on this approach will inform you of key areas you need to improve to build your brand. Importantly, you need to stay away from generic claims like “quality service” as they will not help set you apart in the market. 

Rather than conform, try to go for some specificity. Phrases like “the only medical spa in Chicago certified in _________” tend to have a better ring to them. This is because they allow you to point out a specific locale of operation whilst letting patients know about your talents. With this value-driven approach, you’ll be able to stand out.

2. Familiarize with your MedSpa Patients

Before you venture out for new business, it’s important that you first learn what drives existing patients to your practice. Given that they already give you business, you’ll have an easy time getting feedback from them about what your med spa does for them. 

You can take your relationship with patients to the next level by collecting demographic information like their:

• Name
• Age
• Phone number
• Email
• Occupation
• Treatments they fancy
• How they got to know about your business

Collecting this data will help you get to learn about your patients’ interests and their overall personality. With a good database, you’ll be better placed to collect feedback from them on procedures. Ideally, the best way to do this is through surveys, or by asking a couple of follow-up questions following an appointment. Objectively, the goal here is to better know your existing patients as the insights they share with you will help you reach out to new prospective patients. 

3. Develop Patient Personas

What qualities do you expect a perfect patient to possess? Do you attend to a diverse selection of patients? What are the traits that your patients tend to share?

To answer these questions best, you need to come up with detailed patient personas through research. Importantly, you don’t have to labor for many hours to come up with great patient personas. Platforms like HubSpot can help lighten the load as they contain lots of templates for you to customize. 

As tempting as it may be to narrow down on a single target patient base, you must think about a larger audience. Your loyal patients all live very unique lives and expect to be uniquely treated once they come to your premises. As such, you can’t afford to slack off and market to them with a generic pitch. With personalization, you’ll find that patients will better appreciate the experience your med spa offers. 

With a good understanding of demographics, psychographics, and patient behaviors, you’ll find it much easier to implement bespoke med spa marketing tips. This is a much better approach than blindly going after new prospective patients without an inkling of their preferences. 

4. Advertise

Platforms like newspapers, magazines, and radio can help you reach out to a broad audience. While you may not have the luxury to run ads on multiple platforms all at once, you must run an ad campaign on at least one of them. This is because when done right, advertising can help you reach out to a wider patient base. 

Importantly, you want to be careful with how much you invest in advertising. That said, you also don’t want to be myopic. While the direct returns you get from advertising may only be small, you must keep your eyes on the prize. The goal here is to connect with a large patient base that will offer you long-term revenues and patient referrals. 

5. Retail Storefront

Just like real estate, it’s all about “Location, Location, Location.”

Instead of being situated on the fifth floor, down the hall, and around the corner, it’s important to choose an easy-to-spot location. As the phrase popularly goes, “out of sight, out of mind”. If patients will not be able to see you regularly, then, the odds are that your practice will not be at the top of their minds. 

Notably, out-front-and-public retail locations usually attract more rent than simple office spaces. However, the extra cost more than pays for itself if you consider the extra amounts you part with to be part of your marketing budget. 

If you’re serious about implementing med spa marketing tips, then you can’t afford to not have a prime space to run your operations.

Summary

The highlighted med spa marketing tips are sure to prove invaluable to you as you work your way towards an expanded patient base. While there are many variables involved before you can taste the sweet success, that should not deter you from going all in. If anything, it should serve as the ultimate motivation to go for it. Should you happen to stutter along the path, you can always choose to give an aesthetic marketing consultant or medical spa marketing agency to help you along. Not only will their adeptness in the field help you steady the ship, but the pointers they share will help you develop better market your practice in the long run.