Attract the Right Patients with Plastic Surgery Facebook Ads

Plastic surgery Facebook Ads are an absolute necessity today. Especially when you consider just how patients have embraced the social media scene.

While there are many platforms out there, Facebook has become a pay-to-play platform if you want to take your practice social media game to the next level. This is because almost everyone is on Facebook, including the patients you need for your business to thrive and well, Facebook is a business too.

Given this background, we’ll be looking to share pointers on how to use plastic surgery Facebook ads for your practice.

The Case for Facebook Ads

Facebook allows you to showcase a compelling proposition for your potential and ideal patients with accurate targeting. Interestingly, you don’t need to be glamorous or spend ages developing expert content. You have to remember that the key goal here is to get clicks, or leads and brand awareness.

To achieve this, you need to create an ad that’s focused on bringing you traffic. You want to focus your attention on sending patients to a destination on or off Facebook to book an appointment. For this, you need to be smart about targeting.

Your ad can only be considered “perfect” if it’s placed in front of the right people. Since Facebook collects data from users, you can use this to your advantage. The demographics you should factor in include things like age, location, and user preferences.

It would also help if you use video content. This is because videos tend to be engaging and patients are likely to stop scrolling for a moment to review what you’re talking about.

With 2 billion users, Facebook is the go-to destination for any aspiring plastic surgeon looking to make their mark. Provided you have a strategy to guide your actions, then you’ll likely find success.

Here’s a couple of pointers to get you started:

1. Use Facebook to Cultivate Relationships

Facebook is a great place to share content. Whether it’s a How-To video, before and after shots, or a blog, Facebook is the perfect medium to become an authority figure, answer questions, and build trust with patients.

Since patients tend to be at different stages in the decision-making process, you must develop great content. By this, we mean content that informs and is highly-targeted. Doing this is a surefire way to success as you get to address a range of possibilities and engage with a wider audience.

2. Facebook Is More than a Pitch Platform

Lest you forget, Facebook rose to prominence thanks to it primarily being a social tool. If you’re looking to successfully attract and convert leads on the medium, then you have to play by the rules.

To pull this off, then you need to avoid being too “sales-y.” By this, we mean that the ratio of your informational or social-oriented posts needs to far-outweigh the offers that you share. This is a smart approach as non-promotional posts can help you build credibility in your industry. It also inspires confidence in your patients to follow through on a request you made in the occasional ad.

3. Increasing your Website Traffic

To convert patients, you need to be strategic. Here, we recommend including a link to your website whenever you mention a resource, blog, or story in your posts. Importantly, you need to remember it’s the introduction that will sell your message to patients. As such, you need to work on creating introductions that capture their imagination and compels them to check out the content on your website.

Having a call-to-action in every post you share also gives you better odds of noting their contact information. This lets you continue the conversation later on with the ultimate aim of closing a sale.

4. With Permission, Share Photos and Video

Before-and-after plastic surgery Facebook ads tend to work wonders. This is because patients can see the results of your efforts on other patients. If the results are awesome, then they can expect that booking an appointment with you will also bring them good tidings.

As you think about developing these kinds of Facebook ads, be it a photo or video, consent is important. You want to have patients agree to you using their images for promotional purposes.

We insist on the agreement being in written format as you can carefully use language that covers all possible applications. This is key because some patients may be okay with their image being used within your premises but they may object if it’s shown to millions on Facebook. Thankfully, with written permissions, you get to minimize the odds of ambiguity.

5. Boosting Your ROI

To improve your revenues using plastic surgery Facebook ads, then you need to tread have a system in place. This will allow you to manage the entire process from start to finish without a hassle.

Say you want your ad to appear in your patients’ Facebook newsfeed. For this, you need to set your target audience parameters and even target those “like” your target audience you have yet to connect with. Using it, you can specify what time frame the ad will appear and help you in defining which audience you’d like. Importantly to ensure you don’t break the bank, we recommend having a daily spend limit and a maximum bid price at the ready. This way, you’ll be able to stick to your budget while still work on promoting conversion figures.

Conclusion

Running plastic surgery Facebook ads is a great way for you to narrow down a broad audience of prospective patients. Doing this allows you to easily sort them out into those most likely to book an appointment.

Using tools, you can also track and develop personas based on how long patients get to watch a video or read a blog. With this, you can develop warmer remarketing lists and target much more effectively. Given that plastic surgery is usually intense, you may not have all the time in the world to branch out into marketing. If this is the case, all is not lost. We recommend contacting an aesthetic marketing consultant to help you maneuver the Facebook Ad scene. Learn more about plastic surgery advertising ideas