How to Create Engaging Plastic Surgery Instagram Videos

Zuckerberg sure can spot them. When Facebook bought Instagram in 2012 for $1bn, many weren’t convinced of the hype.

Fast forward to the present and you can see that he was a visionary. Not only is Instagram the du jour social media platform that everybody wants to hop on, but it also has bags of potential if you’re looking to grow your practice with plastic surgery Instagram content.

The one thing that makes Instagram unique lies in the fact that it’s largely image and mobile-based. While you can easily access the platform from a laptop or desktop, the real power lies in using the mobile app. There, Instagrammers are engrossed in a liking, sharing, and posting frenzy that doesn’t seem like it’s about to end anytime soon.

All this is music to your ears if you’ve been thinking about edging out the competition in your practice. This understanding of how the demographics relate to the app, and how content is consumed will give you the inspiration you need to map out how you’ll cause waves in your local market. 

Why You Need to Post Plastic Surgery Instagram Videos

Instagram allows you to come up with different kinds of content. You can share photos, videos, stories, live videos, and make use of the IGTV app.

While all these different kinds of media go a long way in boosting content creativity, video posts tend to fare better than other options when it comes to interactions.

As the stats show, video is the number one type of content on social media platforms. From an interaction standpoint, video posts also have about 38% more engagement rates than photos.

Notably, a survey conducted showed that about 73% of respondents shared that they were heavily influenced to make purchasing decisions after following a brand’s social media posts.

From this, we can rightly deduce that video has a major hand to play in patients’ buying decisions. Given the fact that Instagram comes packed with lots of picturesque quality, it’s without a doubt the go-to destination for patients looking to learn about plastic surgery practices and visually picture how they would look after going through the knife.

Having revealed all this, it’s important to note that there are some surefire ways you can employ to land a larger number of patients.

Here’s a couple of pointers on how you can leverage plastic surgery Instagram videos to distinguish yourself from the competition.

Quality Videos about Plastic Surgery on Instagram

Just like your plastic surgery practice, aesthetics are of the essence on Instagram. With the platform having grown in leaps and bounds over the years as the number one platform where elegant and visually-appealing posts are found, there’s little room for you to slack.

You need to always put your best foot forward to resonate well with prospective patients. This may mean going the distance and investing in equipment that can shoot 4K resolution quality videos and showcase the things that set your practice apart.

The good news is you don’t have to break the bank to do this. Smart devices like the iPhone X and a host of later technologies are capable of producing pristine quality shots that seem like something straight out of a studio. You simply have to make a couple of tweaks to ensure that the quality is uncompromised. This may mean:

1. Investing in a Tripod

A tripod hastens the process of making videos since you don’t have to spend extra hours in the post-production process trying to stabilize the footage. Once placed on a surface and the shot is in focus, you can get right to it and showcase what your practice is all about.

There are different kinds of tripods in the market today and some even come enabled with Bluetooth functionality. This power allows you to shoot scenes while further away from the camera.

2. Locking the Exposure Levels

Smart devices like iPhones are made to ease the user experience as much as possible. Some of the inbuilt features like the automatic adjustment of the white balance, focus, and exposure tend to work great if you’re shooting in a single, fixed indoor scene.

However, when shooting videos in outdoor scenarios, there might be lots of variation in light sources as you move about. Since you want the quality to be upheld irrespective of the scenarios, we suggest locking the phone on a mid-range point.

Instagram Stories

Want to highlight amazing time-limited offers at your practice? Well, look no further than Instagram Stories. With this medium, you can share video snippets on plastic surgery on Instagram and capture the attention of prospective patients.

Video stories work so great because they inject a sense of urgency that compels patients to carefully review what is available at your practices. This is largely brought about by the fact that most stories only last 24 hours.

That said, you can pin specific stories to your plastic surgery Instagram profile Highlights sections so that patients can access them whenever they’re having a look at your profile.

To ensure that your stories get maximum engagement, we recommend sharing content like before and after video shots. This way, patients will have a better understanding of how your practice can enhance their image after surgery.

You can take things up a notch by infusing some creativity in your presentation so that it’s “share-worthy” and gains maximum organic appeal.

To shoot fantastic videos suitable for Instagram stories, here’s what you need to do:

1. Shoot Vertically

Cognizant of the fact that Instagram is mainly used on mobile phones, you need to curate your content for this audience. Prospective patients will find it easier to view your content if your shoot vertically since they will not have to make adjustments in switching the orientation from portrait mode to landscape.

With the experience unencumbered, your video will be in full display on the screen and go a long way towards making your practice more appealing to patients.

2. Highlight “How-tos”

How-to videos are all the rage on Instagram today. With the internet acting as a giant repository of sorts, it’s a fantastic opportunity for you to expand your brand’s reach by showcasing what you have to offer.

With appealing visuals, you can inform prospective patients about your practice, educate them on the best ways to keep their skin and body tissue in tip-top shape, and exchange ideas on a host of topics.

As you work on the content to post, we suggest covering interesting topics like the following for marketing a plastic surgery practice:

• Behind-the-scenes videos of the surgical suites
• Testimonial videos by previous patients
• A quick demo of your plastic surgery practice
• A video of your team in action at trade shows and medical conventions
• User-Generated Content (UGC) and branded videos

Parting Shot

There’s a dime a dozen of people professionals sharing posts about plastic surgery on Instagram. To stand out, we suggest embracing the mentioned tips while creating plastic surgery Instagram videos.

Since the ultimate aim is to convert prospective patients, we also suggest taking the time to enhance your profile page. Every word in the bio section should count, for this, you can include relevant keywords, mention your practice by name, and have an actionable call-to-action whilst conveying your personality.

With quality videos about your practice, the odds are that you’ll become an authority figure in your field and build a loyal following.

Since managing a thriving practice and keeping your ear on Instagram may not be so easy, you need not shy away from hiring an aesthetic marketing consultant that will tailor video posts to suit your brand.