Types of Plastic Surgery Marketing Campaigns Trending Today

You need a solid plastic surgery marketing campaign to survive during these turbulent times. Thanks to Covid-19, there’s havoc all around the world and shifts have happened in the market.

Today, patient spending isn’t what it was some time back. With the lockdowns, patients have been forced to depend on online services for both work and play. These changes have led to the emergence of new trends in the now largely online aesthetic scene.

To cope, your plastic surgery marketing campaign needs to factor this in. By doing so, you’ll be able to meet your patients’ needs in the new world and get maximum return on your investments.

With this backdrop, it’s time to review the top marketing trends you need to know for your business to flourish.

1. Patient Retention Is Number One

During the lockdown, many plastic surgery practices struggled to stay afloat. Were it not for loyal patients, then things would have been a lot worse.

To ensure that their practices were “top of mind” of patients, most businesses had to use powerful marketing tools. Here, we got to witness firsthand the use of video marketing and social media content to connect with patients.

While patients could not physically access premises at the time, these bold moves helped practices hit the ground running once businesses began reopening. Through online brand engagement, a good number of them were able to fully book their calendars.

Today, it’s vital that you prioritize patient retention. Not just because there’s a looming pandemic, but also because you want your practice to keep growing. When things get thick, it’s the loyal patients that will happily give referrals to friends and family. Given that it’s 5-25 times more costly to land a new patient than retain an existing one, you simply have to pull all the stops.

2. Quality Social Media Content Is in High Demand

In a world where many businesses share generic content, it’s always a fresh breath of air when you find quality posts.

The trick here is to be authentic. Rather than publish stock images, how about customizing content that works for your brand? Doing this will not only boost your credibility but also, more patients will be able to resonate with your brand.

Once an emotional connection exists between you and your patients, they’ll be more open to the idea of engaging with you on several platforms.  This is because they’ll be able to relate your posts with the in-person experience offered at your practice.

In 2021, social media content marketing is set to continue setting the trend in healthcare marketing. While this is public knowledge, it’s not public practice. If you’re looking to set yourself apart here, you need to work on developing authentic posts and improving the frequency at which you share content.

3. Captivating Content

To thrive on social media, you must invest in developing quality content. In 2021, your practice needs to leverage the power of quality content in attracting new patients.

It is through sharing valuable and captivating content on a regular that you’re able to build trust and credibility. With time, the patients who become believers will help you boost your revenues.

To develop exciting content, you need to ask yourself a couple of questions first:

• What are the most common questions that your patients ask?
• How can you help patients in deciding what procedure to have?

Using these questions, it’s possible to develop a solid healthcare content marketing strategy. These queries will also inform you aplenty on the kind of content you come up with. This can be a medical video or awesome digital graphics that is memorable, valuable and helps you built trust in your practice.

4. Medical Videos

In days gone past, we’ve mentioned in passing that videos are likely the next big thing in any plastic surgery marketing campaign.

Well, today just happens to be the future we predicted. Videos are no longer a luxury, they’ve become an absolute necessity in any serious marketer’s arsenal. This is especially true when you consider how much patients love checking out before-and-after shots.

The stories of other patients captured in video tend to compel them to either take on a new procedure or just forget about the whole thing. As such, you must invest in video production and social media marketing services.

Using medical videos, you can also highlight your skills and the organizational culture of your practice. This can build your reputation as a qualified plastic surgeon and help land you more bookings.

Ever keen to capture the spirit of the times, Google’s algorithms nowadays favor video content. So much so that your website is much more likely to show up on the first page of search engines if you have video content posted.

With more patients doing their research on the web before visiting your premises, medical videos could prove to be the difference in convincing them.

5. Picturesque Visuals

With so much hubbub on the web, attention spans have become shorter. Your patients are likely overwhelmed by all the tempting headlines and visuals that prompt them to take an action.

Given that your competition is involved in taking your patients from you, it’s not easy to stand out. Unless of course, you make good use of visually-appealing content to differentiate yourself.

Media like gifs, videos, and branded infographics can help convey a message that leaves a lasting impression among your patients. If your main medium is written content, then, try introducing a visual layout of text-heavy content.

Other tips you can embrace to make your long-form content visually appealing include:

• Use bulleted lists
• Break up long sections with images
• Make a point of ensuring your content is easy to scan by introducing headlines and short paragraphs

Conclusion

As is the case with trends, you can expect lots of changes during the year. One thing that won’t change though is that your patients will keep searching for the same things they always have. If you can offer plastic surgery services while still imparting knowledge, being helpful, then, you’ll be in their good books. The highlighted trends can help you stay ahead of the curve provided you take heed of the message. Having revealed this, you will probably need an aesthetic marketing consultant to help you develop a plastic surgery marketing campaign. With a sense of guile, they’ll help you navigate the ever-evolving healthcare scene. Learn more about plastic surgery marketing ideas