Building A Plastic Surgery Marketing Plan During COVID-19

As the world froze and halted the daily activities of ordinary citizens due to the COVID-19 pandemic, the plastic surgery businesses suffered the perils of community quarantines and lockdowns. With a massive decrease in movement in the market, several businesses, including from the plastic surgery industry, may have resulted in laying off its workers to compensate for the losses. Others who may not be as lucky may have been forced to endure permanent closure of their respective plastic surgery businesses. 

At this point and amidst this pandemic, what we want is for plastic surgery businesses to flourish. Using the right marketing strategies, we can use this time to realign your plastic surgery marketing plan and shift to a more adaptive system. Strategizing an adaptive marketing plan will help increase brand awareness for marketing a plastic surgery practice.

With the strategies listed below, your plastic surgery marketing plan will surely drive traffic into your business.

Plastic Surgery Marketing Plan Starts with Your Brand’s Online Presence 

The pandemic has forced people to stay at home and do everything from home; and given such, a plastic surgery business’s most efficient way to connect with the public will be through the different social media platforms. To make your marketing plan effective, you must maximize engagement across different platforms. Facebook can be used for scheduling virtual consultations or hosting a consultation via online messaging; Instagram can be used as a selling platform to advertise products that can be used at home; twitter can be used to promote hashtags to create awareness; while TikTok can be used to show previews of care and maintenance practices for past customers. 

Ultimately, the functionalities of different platforms for implementing your plastic surgery marketing strategies are endless. Though paid ads exist across all these platforms, research has found that the proportion of paid posts against organic posts has declined. Sadly, such is due to cost-cutting and immense budgeting among business owners. If you are among those businesses that work on a tight budget but not adept at social media management, then consider offering contract projects under your plastic surgery marketing plan. There are lots of talented vendors capable of being a community manager; and hiring one will not just save you several bucks but also give an opportunity to someone who may have lost his or her job – a win-win situation!

Create Meaningful and Useful Online Content 

With most people staying at home, it is essential for your plastic surgery marketing plan to include addressing their inquiries. In relation to maximizing online presence, both existing and potential customers will need informational and insightful content. One way could be by producing articles that tackle common questions related to plastic surgery; or even better, hosting live Q&A sessions that are overall much more interactive and engaging.

Another approach would be relating your plastic surgery business to current events. You can do this by modifying your marketing plan to include beneficiaries of your business. Much like most striving businesses during this pandemic, giving aid and assistance, whether internally or externally, to those greatly affected, will garner lots of support from the public. Internally, you may start a fundraising gig that will help your employees; externally, you may initiate a donation drive that will be allotted for hospitals and front liners or even just to provide food supplies to those who have lost their jobs.

Branded content like those above shows the public that you are proactive and adaptive during this global crisis. It does not only appeal to the public’s emotions but it also shows your flexibility as a brand.

Promoting A Safe Experience As Part of Your Marketing Plan

While working on strategies to maintain active engagement with your existing and potential customers, remember to keep things simple and straightforward. If you are interacting virtually or over social media platforms, provide easy and organized procedures to address their needs. Similarly, if you are permitted to meet in person, make sure to include in your marketing plan all the preparations related to your safety protocols and conduct the necessary precautionary measures promptly and without hassle.

Maintain A Good Business to Customer Relationship 

Sustaining brand loyalty may be a tough task to keep, especially during a pandemic. A plastic surgery business may maintain such by giving reassurance to both existing and potential customers. Your plastic surgery marketing plan should include emphasizing that the information presented to the public is reliable. A plastic surgery business can do this by sharing medical journals or by introducing medical personalities that work for and support the business. Furthermore, reviews and feedback from previous customers are a big help to attract potential customers.

Similarly, and much like providing customers with a user-friendly experience, giving them more reasons to further support your plastic surgery business should be one of your top priorities. Your marketing plan, apart from the suggestion above, should also include efficient customer service and competent public relations. Do not forget to provide your customers with what they need by listening to their comments and suggestions. Show them that you value them and their safety by conducting reliable medical practices while following safety protocols imposed by the law.

Above All Else Build a Flexible Plastic Surgery Marketing Plan during COVID-19

Undoubtedly, this new normal is a reality that we all need to face. While personal agendas and lifestyles adjust, businesses must consider adjusting too. The shift to a highly virtual engagement may be an abrupt change for most plastic surgery businesses but it is not impossible. Opting to revise your plastic surgery marketing plan at a time like this shows how much you and your brand are flexible and adaptive to the changes brought about by the COVID-19 pandemic and create new aesthetics marketing ideas. 

With a powerful aesthetic brand marketing plan, your business will be able to attract more clients and bookings; and hiring a talented and skillful aesthetic marketing consultant, retaining customers will be on a long term scale and not just temporary. Consultations will be much more meticulous now but will not risk the quality of service being provided. Truly, the COVID-19 pandemic may continue to exist for a while but resilience in keeping businesses afloat must persist. Now is the time to push your marketing efforts further – sustain it and amplify it.