Our lives now revolve around social media. We can share experiences, do online shopping, and it can also be our form of entertainment. There is more to just mere sharing of ideas, content, and news, though, and that is by maximizing the business advantages of the different social media platforms. Each social media platform has its business advantages. We will show you how you can utilize it for social media marketing for cosmetic surgery.
UNDERSTANDING SOCIAL MEDIA MARKETING FOR COSMETIC SURGERY
Social media is a powerful tool for building a cosmetic surgery brand. With its numerous functionalities, your practice has several ways to market your brand successfully. Across these platforms, your practice has competition in the local market to consider when building a plastic surgery social media marketing plan. For you to stand out, you must understand your target audience and the type of content they want to see. Keeping afloat will mean carefully utilizing its features according to your brand guidelines and your audience’s needs.
For cosmetic surgery, many platforms can be utilized to feature content and engage with an audience for social media marketing. Finding out the best ways to use it will depend on the type of services your practice offers and wants to promote in your local market.
CONTENT MARKETING FOR EACH SOCIAL MEDIA PLATFORM
Once you have identified who your target audience is, and the cosmetic services you want to promote as part of your brand, it’s time to narrow down the type of content you need to create. As mentioned above, the different social media platforms cater to various forms of media.
Since your practice is focused on result-based work, posting before and after photos would be your staple content; and the best platform to feature photos of your work would be Instagram. For a highly visual audience, this would be perfect. For others who aren’t, this still hits the spot as captions have no limit and can fit an ample length of description for those who prefer reading.
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Schedule A ConsultationIf you value testimonials from your previous patients, Facebook could be the platform suited for you. Facebook features a review tab for business pages and can be visible to the public. Although this is not the sole basis of how reliable a brand is, it is still considered one of the most critical means to prompt potential patients to take action. For them, it is undeniably a deal-breaker if a cosmetic surgery business has no real and truthful testimonials. From a consumer’s point of view, testimonials are at par with content.
YOUTUBE
Process-based or surgical overviews videos are a great way to create content around a topic that may not be the most appealing or the most engaging type. Using YouTube as a place for potential patients to learn about cosmetic surgeries they are interested in is a helpful tool in social media marketing for cosmetic surgery. This becomes a useful platform to discuss aftercare and post-surgery tips. At the same time, potential patients unfamiliar with the procedure will have access to informative content without actually booking a consultation.
Learn more about how social media influences plastic surgery and your practice.
A STRATEGY FOR SOCIAL MEDIA MARKETING FOR COSMETIC SURGERY
Now that you understand the use of a few social media platforms, you must conceptualize a strategy for social media marketing cosmetic surgery and a cosmetic marketing plan.
USEFUL CONTENT
The content you post represents your practice, your work, and your local market reputation. On social media, a small, unintentional mistake can result in a backlash towards your brand – and we don’t want that. Before hitting the post button, review it and ask these:
- Will this be valuable to my audience?
- Will this be aligned to my practice’s goals and objectives, vision, and mission?
- Will this be relatable?
- Will this be posted at the best time for maximum reach and impressions?
POST CONTENT REGULARLY
A good rule of thumb for effective social media marketing for cosmetic surgery is to be consistent and post regularly! An active social media account generates an engaged audience, and when there is an active audience, there are potential patients.
As a tip to help manage the workload of running social media pages, hire an aesthetic marketing consultant so there will always be someone that regularly engages with your audience.
TRUTHFUL AND RELIABLE CONTENT
Criticisms will always be present in any successful business or industry. These criticisms are in place so you can address them and improve them. If your practice faces a challenge and is brought into a bad light, do not dismiss it. Like any problem that may occur, find a solution to it, and redeem your brand. Doing this will show how much you value your image and how you value your relationships with your patients. After all, this builds trust, and cosmetic surgery patients want to feel they can trust the cosmetic surgeon they choose for such an intimate procedure.
Similarly, your content should always be based on research and facts. With too much misinformation present across social media platforms, you must cross-check everything you intend to make public. Being extra cautious with what you post on social media will keep you distant from what potentially could be a drastic downfall to your social media presence.
MAINTAIN A GOOD CONTENT MIX
Would you want to see the same thing over and over again? Apart from its poor strategy to increase the amount of content you post, it becomes a distasteful approach to keeping an audience. As much as recycling content is valued, it is nowhere near acceptable to have inappropriate and irrelevant content posted for the sake of posting.
However, this does not mean that you cannot reuse your previous photos, videos, and whatnot. Generally, these can be used as evergreen media, but only to an extent where it does not look exactly the same. There are numerous ways to maximize these, and being creative and resourceful could be the key. Here are a few more of today’s best plastic surgery advertising ideas.
APPLYING THE STRATEGIES TO YOUR BRAND
Social media may seem complicated to navigate, but the trick to it is to create an aesthetic marketing strategy that fits your target audience and brand voice. Ultimately, a practice needs to settle on a social media marketing plan before pursuing the other aspects related to managing the accounts. As you put your strategy into place, building your network becomes your second priority. All these will eventually overlap with each other and will need to be given enough planning.
There is no single strategy that takes the cake in social media marketing for cosmetic surgery. Just like with any other business, it’s important to be resourceful to capture more potential patients. Similarly, a business is not limited to managing just one social media account, nor are they bound to utilize just one type of content. The tips above are in place only as a guide for your business’s goal to remain SMART:
S: specific
M: measurable
A: attainable
R: relevant
T: time-based
HOW TO GET STARTED
To get the most out of your social media marketing plan, you must meticulously conceptualize tactics and content that are suitable to your brand, and that cater to your audience. A way to accomplish this is by seeking the help of a professional to strategize and execute your social media marketing plan. This will be vital to the growth of your business and can eventually be a long term investment. An aesthetic digital marketing consultant will help create content and manage engagements across different platforms. To add, they build a stronger foundation for your business and make it a much easier experience for you and your patients. You can entrust all the strategizing to the right hands so your cosmetic surgery practice can continue to flourish.