Top Performing Dermatology Marketing Ideas

We’re confident you’ve had your share of brilliant dermatology marketing ideas in the last year or so. Given just how much impact the coronavirus has had on how we experience the outside world, it’s perfectly normal to think about survival at this point. 

Having mentioned this, maybe that shouldn’t be all you focus on. There’s more you can do beyond just breaking even. Without doubt, the world has become so much more internet savvy in recent times, as such, maybe it’s time to take those dermatology marketing ideas to that next level. In truth, when most people have issues or ailments, they tend to turn to the trusted hand of their internet browsers before they think about ringing up a dermatological professional for a consultation. 

With this background, it’s important that as a dermatologist you think about branching out and catering to this bold new audience actively that seeks your services. While this may not seem like a piece of cake at first, don’t be scared, we’re sure that the dermatology marketing ideas we share here will do you the world of good. 

Here’s the lowdown:

1. Have a Solid Marketing Plan

Never underestimate the power of a plan. While it’s true that not everything will always go to plan, it’s better to have a strategy in place than to be caught pants down in case things go haywire. This is because, in most instances, dermatology practices that have clear-cut dermatology marketing ideas tend to outperform those without one. 

As you think about formulating a plan, you must think of the end goal before anything else. An ambitious five-year goal may seem as just that and nothing else. That said, it could help you strategically position yourself in the market. This is especially true if you intend to make yearly adjustments to accommodate your long-term goals. As such, it’s important to come up with strong and tangible goals that speak a lot about your brand. 

While the temptation may come to you to develop more than five goals, it’s important to restrict yourself with some specificity. Ideally, you want your customized goals outline to be:

• Challenging but realistic
• Time-sensitive
• Strong and specific
• Measurable

2. Combine Online and Offline Media

You can’t leave anything to chance. Sure, online media has that allure of reaching a broad audience at the click of a button, but, you can’t just toss offline media to the wayside. In many ways, TV, print, and outdoor media can be just as effective to your campaign if you plan things out.

This is one of the most important dermatology marketing ideas that you can’t afford to ignore. This is because oftentimes, people tend to get caught up in what’s trending and forget about what’s effective. Rather than spend all your money on strategies that don’t attract more business, how about investing in something that you’re confident will enhance your returns?

Taking on this approach will not only ensure that you’re able to build a bigger audience, but it will also serve as a statement of intent to your competition. This bold and assertive approach is sure to be noticed by your patients and if you’re able to walk the talk, you’re sure to reap the full rewards. 

3. Create an Informative Website

Expectedly, patients tend to flock to dermatological websites to share medical records and to get their test results. While this is public knowledge, most dermatological websites are not all that. Rather than serve as the ultimate destination for all things dermatology, most of them tend to serve the purpose of being overrated post-office locales where patients send and receive their medical records. 

If you want to do more than become a conduit of test results, maybe it’s time that you start on becoming a valuable resource. The first step to do this is by posting educational content, being at the ready to respond to comments and queries, plus sharing links to informative content that will help patients looking to learn more about the dermatological procedures that you offer. 

4. Search Engine Optimization

The internet is not a passing fade. It’s here to stay. With this in mind, it’s important to wisely invest resources into expanding your presence on the web. To successfully pull this off, we recommend tweaking your dermatology marketing ideas to suit the search engine optimization concept. This is because so much of the web is dependent on algorithms to better serve users. 

With a solid search engine optimization plan, you’ll find it easy to connect with both existing and prospective patients online. While your website will always as the ultimate sell, you have to back it up with search engine optimization. This way, your website will stand higher odds of appearing on the first page of search results when your patients look up dermatology services in their locale. 

Importantly, you also need to come up with a content strategy. This is because Google tends to promote websites that publish insightful pieces on a regular. 

5. Work on the Patient Experience

Modern dermatology marketing ideas can only take you so far. If you don’t work on the patient experience, you will not get far. This is because there’s nothing quite like the real thing. Oftentimes, patients will look up your dermatology practice online before they decide to book a consultation. Mindful of this, you want to build a good rapport such that your name is one of the first ones that show up. 

It’s not all about the consultation room though. The content you share on your website needs to reflect just how much you value patients. If you plan to be head-and-shoulder above the competition, you can slack on the patient experience department. Rather than putting all your energies on the big-picture element, it’s better to narrow it down to specific target audience groups. This way, you’ll be able to identify and relate with niche patients. 

Parting Shot

The highlighted dermatology marketing ideas can help you add that x-factor to your campaign. However, you need not blindly leap into this approach without having a method to measure metrics. This is because not every strategy is guaranteed to yield results from the get-go. Oftentimes, you’ll find that some tweaking to the brand message is necessary to better lure in patients to your business. 

To better find your footing, we recommend turning to an aesthetic consultant to better guide you. Not will their skillset prove pivotal to you turning things around, there’s also a very good chance that they will also help to set your dermatological practice apart from the competition.