7 Plastic Surgery Landing Page Design Tips

Your plastic surgery landing page serves an important function – customized patient experiences. Curating content that matches your experience in the aesthetic industry can help you boost conversions. 

Having pointed this out, all the personalization tactics you employ will not do you much good if the design is poor. During the plastic surgery landing page design process, you want to set up shop to offer dynamic, eye-catching content that goes straight to the point. 

Here’s a couple of things you can do to enhance your landing page design:

1. Zero Distractions

As you design your landing page, you want to ensure that there are zero distractions that would cause patients to leave. 

Including nifty features like a navigation menu on your landing page may sound like a good idea at first glance. However, when you really think about it, it can have a detrimental effect on your efforts to opt-in patients on offers you have at your practice. 

As such, it’s wise to keep it simple and minimize distractions. You want to do away with any external and internal links on your landing page. This includes footer links, navigation menus, and any other fluff that distracts patients. 

Once all the unnecessary links are removed, the only link you want to retain is the one that matters, the Call To Action (CTA) button. With this layout, you will be better placed at ensuring patients take action on your campaign. Effectively, you will be able to increase conversions and lower your bounce rate. 

2. Templates For the Win!

Sure, you want to stand out from every other plastic surgery landing page out there. So much so that you’re willing to take on a couple of programming lessons to acquaint yourself with what’s current. While this may seem like a good idea on paper, it’s not practical since you also have to run the day-to-day happenings at your practice. 

While you could always outsource to a professional to get you started, there’s another more attractive option – templates. While there are no one-size-fits-all templates, they can certainly help you find a sound footing. This is especially true when you consider that most landing page templates are designed by professionals. Importantly, since your landing page will focus on plastic surgery lead generation, you want to customize your template to reflect your brand image.  

Our favorite templates are the ones with a drag and drop builder. This is because they allow you to visually toy around with different concepts before landing on one. The elements featured are also usually easy to edit, move, delete, and create. 

3. Emotion through Colors

It sounds like a simple concept, so it can’t be true, right? Well, as is the case with most things, appeal doesn’t have to be sophisticated. The simple act of picking the right colors for your landing page can positively affect your campaign. 

For some time now, it’s been an open secret that color psychology is powerful for marketing a plastic surgery practice. As a businessperson, you want patients to have a natural response to some specific hues. In most instances, the color blue is associated with trust and dependability. It’s hardly surprising that lots of social media platforms and financial brands have embraced the color. 

On the other hand, green usually acts as a pointer towards growth, freshness, and harmony. Because of this, many wellness brands like using color. 

By taking the time to study color phycology, you’ll be better placed at deciding which colors resonate best with your patient target audience. When well done, you will evoke particular emotions and effectively make your landing page more persuasive. 

4. Responsiveness 

Desktops are still widely used in the contemporary scene. It goes without saying that you need to cater to desktop users as you design your plastic surgery landing page. 

Importantly though, patients have embraced mobile devices like smartphones and tablets en masse. These hand-held devices are appealing because they are portable and offer a level of convenience not found on desktop computers. 

With this in mind, you want to structure your landing page to ensure that it is responsive and visually appealing on all devices. As a suggestion, you can embrace SVG images instead of 4K images as this can massively help you register faster load times. Where you feel compelled to use high-quality images, it’s best to ensure that you compress your images without losing the quality. 

Your patients don’t want to wait forever for your landing page to load. Beautiful as the outlook of the landing page may be, you may find yourself registering low visitor numbers because of this one flaw. Since you don’t want to dampen your campaign, improving your landing page’s responsiveness is one of the most important plastic surgery marketing strategies you can implement. 

5. Compelling Headlines and Relatable Copy

Your headline is the first thing that patients visiting your website will see. As such, you need to hone your headline writing abilities. With a compelling headline, your patients will be eager to stick around to discover what you have to say. On the flip side, a poorly written headline will motivate them not to engage any further. 

While headlines can be somewhat tricky to write, the trick lies in being simple and straight to the point. Clever as you want to be, there’s no need to be metaphorical or try out a play on words. The best approach is to inspire action by being direct with your headlines. 

With the headline sorted out, you want to nail your copy. If you’re promoting specific plastic surgery procedures on your landing page, there’s no need to write long lines of prose describing the nitty-gritty. Instead, emphasize addressing your patients’ issues and showcasing how the procedures you offer will help them solve them. 

Being concise in your copy will help you better resonate with your patient audience. Featuring bullet points will also help you reach a bigger audience as they make copy easier to read. 

Conclusion

Landing pages are created with the primary objective of converting patient visitors to leads. When this is well-done, you will be able to realize bigger wins and grow your business. With an optimized and carefully designed plastic surgery landing page, you will provoke quicker conversions.