Tips for Cosmetic Surgery Lead Generation

According to Doctor Mark Crispin, MD, a certified American Board of Plastic Surgery, cosmetic surgery has not only been popular with women but has also been rapidly growing in-demand with men. Some of the most popular cosmetic surgery for men consists of male breast reduction and liposuction. So how does this connect with a strategy for cosmetic surgery lead generation? 

There is a percentage of people who would consider going through with cosmetic surgery, whether it may be a man or a woman, and this is something to acknowledge when attracting patients for your aesthetic practice. You may feel that you understand your target well, but attracting the right cosmetic surgery leads is complex. It looks like recognizing what the potential patient wants and present your likely patient with the services you offer at the right time. It is being able to reach out to potential patients without talking to them. It is communicating with potential patients without having a direct line of communication. It may seem challenging, but with these few simple tips, we will help you set up your practice’s cosmetic surgery lead generation.

WHAT IS LEAD GENERATION?

Identifying Your Local Market

Your local market will differ in age, gender, motivation, and their budget. You may want to consider a specific group of people based on what they are looking for in your practice. With this particular group of people in mind, they are now your potential patients. Once you have identified the group of people you want to cater to, you now must work around what motivates them, what their interests are, and what they would like from your practice. But keeping in mind that not all people are alike.

 For example, some women who are financially more capable would opt for a cosmetic surgery procedure like a facelift, tummy tuck, breast reduction, and nose reshaping, which, according to Adam Ross from plasticsurgery.org, are the four most expensive cosmetic surgeries in 2018. Similarly, Ross mentioned that the least expensive cosmetic surgery procedures are breast augmentation, liposuction, eyelid surgery, and labiaplasty. Women who are on a tighter budget might opt for the aforementioned cosmetic surgery procedures. Men, on the other hand, might opt for male breast reductions or liposuction cosmetic surgery procedures. These are just a few examples of identifying your local market using your practice’s service offerings.

Building Your Brand’s Public Image

Once you have identified your local market, the next step is creating your brand image. Your brand image must be something that the potential patients will remember. It may be a motto or a brand logo. The most common free way to build your public image is by using social media, posting blogs on the internet, and even uploading informative videos on YouTube. Another way to create your public image is through press releases. Your company may also attend and participate in public events or virtual webinars that could spread awareness about cosmetic surgery. There are countless ways to build your public image; it is just a matter of determining your brand voice and being consistent across every platform.

Organizing Your Digital Marketing Platforms

The digital marketing platforms you use makes an impact on your practice’s cosmetic surgery lead generation. Digital marketing platforms have evolved, and maintaining a consistent approach to your digital marketing platforms will maximize your lead generation potential. Here are a few key details that can ensure the effectiveness of your practice’s lead generation.

SEO

Search Engine Optimization or SEO is being able to rank in search engines like Yahoo or Google. A few ways to help your digital marketing efforts appear on search engines are the use of geo-modified keywords. By optimizing your website and online content using the keywords people are searching for cosmetic surgery services, you will ensure your online visibility and attract leads for plastic surgeons.

Web Design

The design of your website can make or break your brand’s first impression. If they are pleased with how your website is arranged and its layout appeals to their eyes, they will be more likely to stay on your website. There are professionals with such expertise that may help you produce the theme and design that will appeal to your target audience, who will, later on, be a candidate to become a lead.

Landing Pages

A landing page is a web page that pops up when a website visitor clicks through to your site. Most landing pages are used to customize your brand, its services, and any specials to your target audience. Often, when a visitor clicks a button that leads to a landing page, the website asks for an email in exchange for information. A landing page is created for one focus, which is a call to action or CTA in short. It is usually the contents of the landing page that will increase the chances of communicating with future leads.

HOW TO GET STARTED WITH LEAD GENERATION FOR YOUR COSMETIC SURGERY PRACTICING

Curating Your Brand’s Content

When creating content, it is necessary to be factually accurate about the procedure and its benefits. It must be informative for the visitors to credential your practice further. Place important information about your practice and procedure without giving the people an information overload. Provide enough knowledge while keeping in mind your target audience is the general public, so avoid as much technical jargon as possible. Also, not giving away too much information will encourage the people to call you and ask you more about your practice. 

Strategizing Your Advertising Sales Pitch

When advertising your sales pitch to a potential patient, it is your obligation to inform this person about your practice and its services. You may provide them with the doctor’s credentials and present them with previous surgeries via a before and after photo. By showing them this, you are reassuring the potential patient of the training and education that the Doctors from your practice can provide them with.

MAXIMIZING LEAD GENERATION FOR YOUR COSMETIC SURGERY PRACTICE

With all this information provided about cosmetic surgery lead generation, knowing your target market, building your socials, and generating a lead suggests a tedious process. However, with a skillful aesthetic practice marketing consultant who can help you, it will become easier to transform leads into actual patients. Understanding the process is crucial to lead generation, so it will be advantageous to have someone guide you through each step before moving to another. Lead generation might look like an overwhelming process, but with your aesthetic consultant’s help, it will become otherwise.