Plastic Surgery SEO – Here’s What You Need To Know

FUN FACT: 93% of online experiences begin with a search engine.

The percentage yield is so high that we do not even realize that SEO is partly the source of most, if not all, organic engagements with a brand. 

THE BASICS OF SEO

SEO or Search Engine Optimization is the process of ranking high in search engine results for the relevant, high-intent keywords. SEO is a form of inbound marketing where you attract your target audience to your website by ranking for search terms they are already researching online. 

Among the most common ways to do this is by monitoring and optimizing your website to ensure it is being recognized and acknowledged by your chosen search engine. While you are at it, you will also need to ensure that your website’s content is pertinent to your audience’s interests. However, the most crucial part is being able to communicate reliability and confidence to your audience through the types of content you post and by sharing your practice credentials and work.

A COMPREHENSIVE STEP-BY-STEP GUIDE ON SETTING UP PLASTIC SURGERY SEO

If you are looking to maximize your practice’s appeal and profitability, you can consider assessing where your practice stands in terms of its aesthetic marketing activities. It is of much importance to do an evaluation first so you can quickly identify which aspects you may retain and improve, which you should eliminate, and which are missing but significantly needed. To begin assessing your practice for a more efficient plastic surgery SEO, you can consider trying the strategies listed below. 

ON-SITE SEO

On-site SEO is working on the technical side of managing your practice’s website online performance. This phase tackles how a specific digital platform does in terms of accessibility and optimization. This is done by making sure that your practice fulfills all the three qualifications below.

1. Your practice’s website loads fast and does not lag
2. Your practice’s website indexing issues should be identified and resolved
3. Your practice website is crawlable by search engine 
4. Your practice website has sufficient keyword density throughout all website metadata and content
   

LINK BUILDING

Link building is another technical facet of SEO. It utilizes backlinks, or most commonly known as hyperlinks, to increase your practice’s visibility across different search engines. Because SEO uses search engines, it relies heavily on machine-based intelligence, so having significant, meaningful, and informative content does not necessarily equate nor guarantee a higher ranking website for your practice. These search engines work using highly technical algorithms that allow them to filter which websites are the most relevant to any given search term. One way search engines trace which websites are relevant is when other people provide links directing to your practice’s website using SEO anchor text. 

In a nutshell, link building enables your practice’s website to rank higher in search engine results when frequently linked. To this machine-based intelligence engine, more links equate to more value.

CONTENT CREATION

Content creation is the process of producing meaningful and informative content to elevate the rank of your practice’s website in search engine results. Here are a few tips to guide you through managing your practice’s content:

• Have an organized content calendar so you can easily manage the types of content you need to produce
• Please get to know your audience by grouping them based on their demographics, so you have a better understanding of what they are interested in
• Research relevant keywords that match your content’s topic so you can intentionally drive more traffic to your website
• Refresh your content by frequently updating and adding new information to existing posted content
  

LOCAL SEO

Local SEO is how you make your practice visible to your local market. Local SEO targets an audience located near or within a certain radius of your practice’s location. The search engines utilize a proximity factor because doing so suggests most accessible to the audiences and will likely visit. A great place to start with local SEO is creating or updating your practice’s Google My Business listing.

EXECUTING AND MANAGING YOUR PRACTICE’S SEO STRATEGY

Apart from learning to set up your practice’s SEO, it is of utmost importance to understand how you will use and maximize these strategies’ effectiveness once you have identified them. Research and planning is just one piece of the puzzle – the execution stage is another.

When you are executing your plastic surgery SEO, remember to keep these things in mind:

1. Content should be informative and unique to your practice website
2. Eliminate or avoid too many pop-ups and ads
3. Design a user-friendly layout
4. Devise a responsive and easy navigation menu 
5. Abide by the search engine’s technical requirements
6. Ensure copyright and domain ownership
7. Steer clear of toxic backlinks or spam
   

These are a few of the many things you need to consider to build your practice’s plastic surgery SEO strategy. Especially for highly sensitive audiences like that of the aesthetic industry, making sure that everything is as planned and flawlessly executed is key to attracting more patients.

An SEO optimized website that is well-managed is essential to building to your practice’s reputation, identity, and public image. Overall, the traffic becomes irrelevant if these do not convert to actual patients because of a poorly planned and poorly executed SEO campaign. Instead of risking such incidents, your practice should consider seeking the help of a reputable aesthetics practice marketing consultant. Hiring a professional is one way your practice can ultimately gain higher-quality traffic, increase your website’s conversion of a mere internet user to a lead, and even a loyal patient.

Your practice will surely get the most bang for your buck when you see your practice’s website land organically in search engine results. Hiring an aesthetic marketing consultant will be an asset to your practice by saving you time and resources while staying on top of your plastic surgery SEO game. Invest in your practice website and yourself today!