How To Attract Leads for Plastic Surgeons

The ever-growing aesthetic industry is continually evolving. Practices are becoming even more distinguished as competition increases. As practices become more familiar with the trends and learn to diversify to get ahead of their competition, attracting leads for plastic surgeons in the local market is directly impacted. One way to get your practice equipped for it is by having a sensible lead generation strategy.

Lead generation is not as simple as finding new patients. It entails using different approaches, depending on which is most effective and suitable for your goals. As you ponder which course to take, we will discuss the different ways to acquire leads for plastic surgeons to help your practice grow.

SOCIAL MEDIA MARKETING

Social media is a powerful platform that enables your practice to reach your target audience almost directly. As a social network, it can be utilized as well to learn about and engage with your local market and a growing method for attracting leads for plastic surgeons.

Social media marketing is also an effective way to grow your brand’s awareness in your local market. All of your practice’s social media activities, like posting and audience engagement, will eventually translate to an increasing familiarity with your brand and its providers. The more connected your target audience feels with your brand, the higher your chance of booking new leads.

FUNNEL MARKETING

Social media is just the tip of the iceberg. Underneath the primary social media marketing tactics lie a more targeted approach. Your practice cannot just spontaneously traverse social media platforms without understanding a few things first. To generate a lead, your practice should modify and complement your local market’s wants and needs so you can generate a more precise set of patients. As an overview, here are the stages of the marketing funnels for cosmetic surgery lead generation:

• Awareness – Awareness is when your practice tries to get the attention of an audience. Your practice should make sure that the audience knows you and are aware that your practice exists. Your practice’s primary goal in this stage should be introducing yourself to them through whatever channel possible.

• Interest – Interest is the process of providing products and services that cater to the audience’s needs and wants. Because your audience now knows who you are, your practice must provide more info about what you do, how you do it, and why you do so. In this stage, your practice’s focus should be keeping your audience interested in you.

• Consideration – Consideration is when your practice can start persuading the audience to choose you over other competitors. Everyone who needs or wants a product or service will always look into options, and you have to reassure them that you can give them that. Your practice’s goal should be focused on giving your audience a reason to choose you.

• Conversion – Conversion is how your practice invites the audience to take meaningful action. Often, even when an audience has chosen you, they fail to take action. So in this stage, your practice’s goal is to compel your audience to make a booking or purchase now – not tomorrow, not later, but NOW.

NURTURE WITH MARKETING AUTOMATION

As you identify your local market’s needs and wants using the marketing funnels, your practice can proceed with fostering a relationship with a set of leads. On how you choose these sets of leads, profile, and assess them based on their demographics and psychographics. This way, your practice can focus on the set that includes those most likely to become your patients. To cultivate a relationship with them, your practice must engage with them by keeping in contact through texts and emails. A very effective tool to do this is with a Customer Relationship Manager or CRM and marketing automation. 

BOOSTING LEADS FOR PLASTIC SURGEONS

To further your leads for plastic surgeons, you must also understand where to draw the line when there is too much marketing done but very little realignment efforts from your practice. Sometimes, the marketing tactics become overused or irrelevant, and your audience can tune out your practice’s marketing efforts. When you feel like the marketing efforts are at its peak but yield poor results, consider looking at these things: 

CONVERSIONS

Conversions are not synonymous with leads, although they are overlapping in concept and intention. Conversions happen when a lead does not stay a lead forever – they ‘convert’ into a paying patient for your practice. For you to understand this better, see below:

1. Micro Conversions – Your practice’s end goal is on a smaller scale – getting engagements, conversing, and building relationships.

2. Macro Conversions – Your practice’s end goal is on a bigger scale – landing a booking, generating a sale, and providing your products and services to the new patient.

RETARGETING

Retargeting is the process of retargeting a website visitor who did not take action on the website to attract them as a lead. This is done through web cookies that allow your practice’s ads to pop-up around your leads’ web activities. The process, in a nutshell, goes like this:

1. An individual learns about your practice through an ad
2. They click on the ad and visit your practice’s page
3. The individual browses and looks around your practice’s page but do not make any booking or any purchase
4. They exit your practice’s page and continue to browse over the web
5. As they browse the web, your practice retarget an ad to attract and spark interest again
6. The individual is prompted to revisit your page and make a more meaningful action

MAKING IMPACT WITH LEAD GENERATION

Generating leads for plastic surgeons is impactful to the business – that is, without a doubt. As your practice’s number of leads grows, your base of patients should conversely grow too. When you do it right with your chosen aesthetic consultant, you will feel the impact of your well-designed lead generation strategy. Because there is no standard blueprint for this, it is only through yours, and your aesthetic consultant’s teamwork that you will be able to identify who your local market is comprised of and attract the right leads for your plastic surgeons.