Plastic Surgery Marketing Ideas for Your Practice Blog

As the adage goes, knowledge is power. Indeed, to succeed in the current business climate, you need to be aware of the latest in plastic surgery marketing ideas. Making acquaintance with the best practices of the day will allow you to be competitive in your local market since a good number of patients know little about the differences between the works of two different plastic surgeons.

The internet doesn’t help much either in this department. It’s not a stretch to also suggest that about half of the before-and-after plastic surgery pics online are suspect to being real patient results and subject to photo editing after the fact. Post-production editing is so pervasive on the internet and it has lead to a need for authentic and genuine content.

You see the thing with plastic surgery today is that you need to have mass appeal to expand your brand’s reach. For this, you need to think locally first. This way, your brand will develop an identity that fosters continual growth.

Admittedly, reputation plays an important role in how your practice is perceived. To boost your brand online and attract leads for plastic surgeons, you can blog on the regular to improve your chances of ranking higher in the search engines with plastic surgery seo and reaching a broader audience. With this context, let’s dive into the nitty-gritty of proven plastic surgery marketing ideas for your practice blog.

Changing Times

As Bob Dylan famously posited, “the times, they are a-changing”.

Today, you need a slew of brilliant plastic surgery marketing ideas because content production is all the rage. Here’s the top four list:

1.      Trends

Fashion trends come and go. What’s hot today may not necessarily be the talk of town tomorrow.

Often, people tend to categorize popular trends according to the decade in which they were popular. In the 70s, brown and orange everything was the talk of town, blush contours took on the 80s by storm, and blue eye shadow was the in thing during the 90s.

As is evident, with each passing year, beauty trends are ever-changing. Thankfully, cosmetic procedures have benefited greatly to the rise in tech trends. Today, things like Botox procedures are popular due to their versatility, and some lip augmentation procedures like injectable fillers are fast gaining mass appeal.

Discussing these kinds of happenings around the world is guaranteed to give your blog a couple of hits since humans innately want to be in the know.

Where possible, we suggest spicing things up by throwing in the odd celebrity name and the skin regimen they’re following.

2.      Testimonials

The best thing about blogging for your practice is you don’t have to limit your medium to text only. Testimonials, especially in video format, can serve as one of the best plastic surgery marketing ideas because you have the perfect excuse to introduce both audio and video formats to your blog and further convince readers to check out your services.

The goal here is to establish credibility using unbiased voices. Since real patients are involved in the testimonials, your blog readers are likely going to be more open to listening to their take on the overall experience in your aesthetic practice’s care.

When done right, testimonials are great plastic surgery advertisement and can help you convert more prospects into loyal patients. With video increasingly becoming the go-to medium, we suggest having a couple featured on your blog. This way, a larger section of your audience will resonate with your services.

As you create a plastic surgery reputation management plan and solicit testimonials, don’t shy away from reaching out to both current and past patients who are happy with your brand and wouldn’t mind sharing their success stories. The emotions on show will work a great deal in selling your brand to prospects who are on the fence about whether to go the distance.

3.      Demystify Myths

While fashion magazines will have you believe that only celebrities are into plastic surgery, nothing could be further from the truth as you know.

Here’s a couple of the popular myths you can cover in your practice blog:

• Plastic surgery is only used to enhance your appearance – In truth, plastic surgery involves more than just appearance alteration. It can have a couple of helpful applications like scar revisions, fixing birth defects like cleft palates, and hand reconstruction after injuries.
• Plastic surgery is strictly for women – while pop culture will have you believing this ruse, the plastic surgery world also caters to men’s needs. Procedures like hair transplantation, calf augmentation, nose reshaping, cheek implants, ear surgery, and chin augmentation are popular among men.
• Plastic surgery produces permanent results – while plastic surgery can enhance your overall look, it’s not a magic elixir that fixes everything forever. Your skin is still going to change thanks to factors like injuries and aging. That said, you can make the results last longer by maintaining a healthy lifestyle and tweaking your skincare routine to remain in tip-top shape.

From this small revelation, it’s clear to see that there are loads of insights you can share about plastic surgery in your blog and assuage the fears prospective patients may have about the procedure.

4.      Discounts and Specials

Using your practice blog to raise awareness about special items on offer can have people come in droves to your establishment.

This is one of the novel plastic surgery marketing ideas because discounts are based on the principle of urgency. These time-limited offers tend to act as an incentive for people to seize the opportunity in good time before they miss out.

Importantly, the wording of discounts and specials usually has a significant impact on customers’ perception. Words like “Get $ off” can signify a gain while “Save $” indicates the avoidance of a loss. You can play around with the wording in your blog and take note of which words best appeal to your audience.

Start Implementing These Platic Surgery Marketing Ideas in Your Practice Blog Today

The highlighted plastic surgery advertising ideas should give you a clear direction on how to steer your practice blog.

Notably, you need to blog on a regular to ensure that you maintain an active readership and maintain SEO rankings in search engines. With blogs, you can have sufficient content to share on social media pages, eblasts, and the like to continue to drive traffic to your brand’s website.

Getting started on your plastic surgery blog content and marketing strategy sometimes can be the hardest part. Reach out to an aesthetics practice marketing consultant to begin building your custom marketing plan that will allow you to match your blogging efforts with practice initiates to grow and expand your brand’s reach in your local market.