Creative Botox Marketing Ideas for 2020

Botox today is nearly one of the most commonly used non-surgical terms, and it has made a name for itself in the aesthetic industry for both good and bad reasons. Still, most people don’t quite understand what Botox does, how and why it is used, and its amazing anti-aging benefits. This has created a unique challenge when brainstorming Botox marketing ideas and implementing those Botox promotional ideas to help grow your aesthetic practice. We also can’t overlook the present-day challenges of marketing your aesthetic practice in 2020 either. Internet marketing has changed the game for better and for worse in many ways, which is why as your aesthetic digital marketing consultant specializing in aesthetic digital marketing, I have put together several creative Botox marketing ideas for 2020 that go hand-in-hand with plastic surgery marketing strategies that actually work today. 

Identifying Your Target Audience for Botox Services

Identifying your target audiences starts by analyzing your current clientele age range and identifying where the gap is, so you know to whom you’re marketing your Botox services. Hypothetically, let’s say your current clientele consists of ages 45+ women who are seeing you for corrective Botox treatments, and you occasionally see a patient in the age range of 25 to 44. You have now identified that your aesthetic practice can expand its clientele in the 25-44 age range for marketing preventative Botox treatments. 

Once you’ve identified who, now its time to get to know your target customer better so you can creatively market Botox. Millennial women are the 2nd largest market for Botox. The majority of these women are in long-term, dedicated relationships and have a large variety of jobs ranging from homemakers to company owners, from secretaries to specialists. The number one reason Millennial women consider preventative Botox treatments is to look less tired, seem more comfortable, and worry less about aging. 

Focusing your Botox marketing ideas and efforts on such demographics gives your aesthetic practice the best chance of generating new leads. Speak to your target audiences’ pain points and aspirations in life in your Botox marketing material and appeal to their desire to prevent aging with your aesthetic brand marketing. 

Brand Positioning for Your Botox Marketing Ideas

Brand positioning and messaging are key to applying creative Botox marketing ideas in 2020. Allergan, the Botox manufacturer, often provides a number of Botox marketing materials to its distributing aesthetic practices. This can create a unique challenge in that other aesthetic practices in your area are most likely using the same copywriting, promotions and graphics provided by Allergan, making it difficult for your practice to stand out in the market. 

Now that you’ve identified your target audience opportunity, it’s important to distinguish your aesthetic practice in your market. Here are a few Botox marketing ideas that you can apply today to attract and convert new Botox patients:

• Showcase your amazing results with before and after photos for trends your target audience is talking about. For example, a Botox Brow Lift or Botox Lip Flip are popular trends for many Millennials today.
• Using your aesthetic practice’s brand guidelines, create branded graphics with current promotions, and give it a unique-to-your-practice name that resonates with your target audience. For example, Millennials might respond better to a Botox special called the “Quarantine Glow-up.”
• Local market social media influencer partnership is another way to quickly reach your target audience by providing a Botox treatment in exchange for a mention and post on their page. 
• Partner with local businesses who are in the beauty industry but do not already offer Botox services to gain referrals in your target audience.
• Create a targeted landing page experience highlighting your aesthetic practice’s experience and credentials with Botox, Botox before and after photos, the Botox special, and an easy way for a lead to reach you, like a quick form. 
• Drive social media traffic from your profiles to the landing page by running ads on Facebook and Instagram using your demographic information about your target audience to reach them where they are. 
• Be realistic with your messaging and imagery. Don’t promise specific results or say it’s instant and try to avoid using retouched super model stock photos in your advertising. Many aesthetic practices tend to do this, and anymore this trend is a little cringey because people want to see the real thing. 
• Check out this list of the top 10 marketing channels plastic surgery internet marketing consultants swear by to grow your business!

Another factor to consider when positioning your brand’s Botox marketing ideas is how you position Botox as a treatment to your patient during their consultation or session. It’s important you relay to your patient that Botox treatment, whether corrective or preventative, is another beauty instrument that is no different than a skincare product or facial. Meaning, you don’t want to position Botox as a cure-all or instant fix or even a one-time thing to get the sale or convert the patient. Your patient will sense a lack of transparency or that the provider is being pushy to get the sale and shy away from the Botox service and your practice altogether. 

Furthermore, I would not recommend attempting to market Botox as perfection because you inadvertently are suggesting the woman no matter her age is not “good enough.” Instead, position receiving Botox treatments from your aesthetic providers is a lot simpler to maintain the needing a full facial rejuvenation surgery package later on down the road. 

Digital Marketing Botox Ideas 

Your aesthetic practice is most likely already participating in digital marketing to some extent, so I don’t need to exhaust this topic in explaining to you what digital marketing is. Instead, as your aesthetic marketing consultant, I want to offer an overview of creative Botox marketing ideas you can use today in 2020. 

It’s no secret that digital marketing gives you the capability to expand your brand awareness in your market by giving you a much wider audience. It is also not surprising that digital marketing has become more popular with aesthetic practices. Much of what the online world consists of is the image we as people, as a society, and as businesses or organizations want to portray to the world. So it is an easy connection to make that a business like an aesthetic practice would thrive using digital marketing tactics to promote brand awareness since, after all, you are in the image business. 

Here are some high-level Botox marketing ideas you can apply today to expand your brand awareness in your market for your Botox services and attract new leads: 

Marketing Content Mix

It’s not enough anymore for marketing Botox to simply list it on your website or on your in-office services menu. It’s imperative you have a broad range of content that promotes your expertise and results for Botox services. Here are the best types of content I believe you definitely need to create in 2020 if you haven’t already.

• Patient video and quote testimonials
• Behind the scenes video 
• Educational information, data and myth-busting posts
• Before and after photos of real patients 
• Aesthetic Industry Pro Tips and Tricks

Entertain and Show Your Practice’s Personality 

People want to do business with the people they like, and we all have grown up in a consumer-centric society, so the internet and how we interact with it is no different. People consume content for entertainment purposes and choose who to follow based on whether they like you and connect with you. This is why it’s imperative to showcase your personality as practice online by showing your office culture and highlighting your providers. 

Accessibility 

Ensure that no matter where your potential customer or current customer is online that it is effortless to get in touch with your office. Ensure your business listings, social media profiles, website and landing pages all offer one-click to contact options. The more clicks to get in touch with your practice, the less likely the potential lead will continue pursuing contacting you. 

Now in the digital marketing world, more than ever, reaching your target audience and converting that lead is about enlisting multiple touchpoint marketing campaigns. It takes up to 3 to 4 touchpoints to introduce your aesthetic practice and its services to a lead before they will take action, so it’s very important to ensure that they can easily contact you at every interaction.  

Implementing Your Botox Marketing Ideas in 2020 

Hopefully, if you’ve read up to this point, you now have a few Botox marketing ideas for 2020 that you can implement right away for your aesthetic practice, and you’ve found what you’re looking for. Or perhaps implementing marketing aesthetic services ideas may be the current challenge, and you’re at a loss where to start. Don’t panic just yet! Hire an aesthetic consultant to help you create a custom, strategic digital marketing for plastic surgeons and your practice.