Sell More Treatments with These CoolSculpting Marketing Ideas

If you’re thinking of adapting some CoolSculpting marketing ideas to grow your practice, it’s time to discuss strategy. 

Thanks to fantastic media play and marketing, CoolSculpting has rightly become heralded as one of the best non-surgical procedures for patients to rid themselves of stubborn, unwanted fat. This provides a great foundation for your campaign as your patients simply want a nudge in the right direction to follow through. 

To successfully do this, you need to focus more on the patient experience and make it easier for them to book consultations at your practice. 

While the technical aspect of marketing is somewhat different from what medical school focuses on, that doesn’t mean you have to miss out on all the bucks to be made from CoolSculpting. 

In today’s reveal, we’ll let you in on how you can successfully run your business by putting more emphasis on revenue generation. 

Digital CoolSculpting Marketing Ideas

Get to see how you can embrace these CoolSculpting Marketing ideas and give your competition a run for their money:

1. Google Ads

As alluded to earlier, a good number of patients already know about the joys of CoolSculpting and the transformative effects of the procedure thanks to brilliant brand awareness. 

By adding Google Ads to the mix, you’ll be making a very potent combo since you can direct more patients to look up your website. With some specificity in your keywords, you the world’s your oyster, and you stand a chance of landing more form fills and phone calls from patients. 

Notably, Google Ads has evolved through the years and the platform now comes fitted with lots of levers and switches. This is important to remember as you don’t have to go wild by sampling all the options at once. 

Instead, it’s better to take on a more measured approach and stick to the things that will benefit your campaigns. 

If you’re not well versed in the PPC realm, then maybe you need to stop thinking of it all as a fancy Tesla and steady your campaign drive as you would if you were behind the wheel of an old-school Chevy. 

2. Landing Pages

So you’ve managed to raise the eyebrows of prospective patients through strategic digital advertising, what’s next?

Rather than conforming to the norm and sending them to your website, it’s prudent to think big. By this, we mean developing dedicated landing pages that give off the impression that you’re a specialist when it comes to CoolSculpting. 

When designing your landing pages, you need to ensure that they’re simple yet efficient at communicating what the services you offer are. With minimalism and directness in communication, patients will find it easy to contact you with inquiries on how to book an appointment. 

To avoid being complacent and believing that you’ve done everything to lead patients further down the sales funnel, you also must feature a clear call to action on the landing page. 

3. Video Helps the Cause

There’s lots of information on the web. So much so that patients seem turned off by the prospect of reading large text pieces. 

To ensure that you’re able to captivate your audience and have them read through your call to action, it’s important to have video content that engages. 

Your patients are more likely to sit through and watch a professionally produced video about CoolSculpting rather than ogle at long lines of text. As such, the onus is on you to spot a physician at your practice who is media savvy and have them create a video discussing the pros of CoolSculpting in plain language. 

Thanks to the visual appeal, video content also tends to keep prospective patients longer on your page. This is a great feature because your odds of conversion are boosted if more patients take their time to review what your business is all about. 

4. Create Social Media Ads 

Using paid ads on social media platforms like Instagram and Facebook can help you grow your reach. While every business wants to naturally go viral for the right reasons, it’s not something that you can bank on happening. 

If you’re more concerned with increasing your revenues for the long term, then you need to seriously consider running social media ads. 

Facebook in particular is home to a good number of both male and female CoolSculpting targets that are there for the taking. You simply have to develop a strategy that’s geared to specifically boost your ROI. To pull this off, you need to:

• Understand your audience – To leave a mark, you want to objectively structure your Facebook ads to appeal to female audiences in the 35-60+ age bracket. Knowing that this demographic is the most likely to need your services will provide you with sufficient fodder to create and target your ads.
• Create compelling narratives – as mentioned earlier, there’s lots of noise on the web. This shouldn’t dissuade you from aggressively selling though. You simply have to tap into your creative juices and develop compelling narratives that inspire prospective patients to click through.
• Captivate from the onset – no one has the time to try to understand what you’re selling. The ads business is all about first impressions, as such, you need to employ some guile in creating content that automatically resonates with your target audiences
• Measure conversions – rather than focusing on “likes” and clicks, it’s better to think about what matters. Conversions are a better metric of evaluation as it’s the fuel you need to keep running a successful practice. 

5. Search Engine Optimization

Having decent CoolSculpting marketing ideas isn’t enough. You need to strategically think about long term targets as success won’t happen overnight. To smartly maneuver, you need to consider using search engine optimization. 

Instead of putting all your attention towards refining your website, you should also think about how to rank favorably on Google and other search engines. By this, we mean the whole shebang, be it on sites like Yelp or Google Maps. 

Ideally, you want your brand visibility to be at an all-time high, not just once, but constantly up the stars. To effectively do this, it’s wise to around keywords like “CoolSculpting” and featuring the name of your locale. It also helps if you highlight your expertise as one of the key selling points so that patients get to visualize how much better you are compared to the competition. 

Wrapping Up

We’ve just listed some awesome CoolSculpting marketing ideas that we trust will do your practice the world of good. 

During the execution stage, you must put more emphasis on providing value. 

While price is a great selling point, you don’t want to give off the impression that it’s all about the competition for you. Instead of simply enticing patients to click through for a once-off sale, it’s wiser to create a value proposition. This is a better approach as patients will keep coming back thanks to the belief that they’re getting their money’s worth. 

It’s a delicate balance really, but with an aesthetic marketing consultant, you can successfully do this and then some.