Most Effective Strategies for Marketing CoolSculpting

Effective strategies for marketing and selling your aesthetic services are continually evolving, and with the fast-paced nature of digital marketing, marketing CoolSculpting strategies are no exception to this rule. Because of increasing consciousness of CoolSculpting, competitive landscape, and expanding online digital marketing and content, marketing strategies that will assist you in implementing the best CoolSculpting marketing campaign are also changing. So, in other words, what worked for one aesthetic practice yesterday, may not be the most effective strategies for marketing CoolSculpting for your practice today. 

Now that you have Zeltiq’s CoolSculpting machine and are eager to begin creating a new flow of earnings to your center, you need to understand how to promote and market CoolSculpting treatments. The fantastic thing is that Zeltiq has performed a superb job of branding and gaining its name recognition for CoolSculpting. People have started to request it by title, which makes your job of marketing CoolSculpitng in your local area a lot easier. However, you don’t have to rely on Zeltiq and Allergan to drive brand awareness regionally and nationally; you can create a robust and effective marketing plan to drive your brand’s awareness in your local market using CoolSculpting and here’s how. 

Marketing CoolSculpting in 2020

The fat-freezing treatment’s marketing share is still on the incline as Zeltiq uses targeted campaigns that have garnered the treatment focus in pop culture. Now, the basis of your CoolSculpting Marketing effort should become your aesthetic practice’s brand. Marketing CoolSculpting in your local market could be overwhelming with trying to figure out how to begin getting new patients. The reality is that the most effective way to gain new CoolSculpting patients is by tapping into your practice’s existing patients. 

You are most likely already offering other noninvasive and minimally invasive cosmetic procedures, so speaking to your existing patients about CoolSculpting is a natural next step. One effective aesthetic brand marketing strategy to use when starting is providing branded, educational material via email, social media, and in-office where your current patient base is already. 

As an aesthetic practice owner, you know the importance of staff training and certifications. So be sure to get your staff trained and equipped to handle a conversation about CoolSculpting with existing patients. One effective method of generating new CoolSculpting Patients from your existing patient pool is by offering staff incentives for talking to patients about the latest treatment and signing them up for a consultation. Creating a little competition among your staff members can motivate your staff and begin your aesthetic practice’s CoolSculpting marketing campaign with a bang!

Don’t forget to ask a ton of questions to your CoolSulpting or Allergan rep! Your agent probably works with different centers and may provide you insight into marketing approaches, which will work to enhance your CoolSculpting patient acquisition. What’s more, your agent may provide you access to marketing materials and instructional information it is possible to give to potential patients. Materials like videos, guides, or menus, or before and after pictures can be immensely useful to your advertising efforts. Be honest and open with your agent about how you need CoolSculpting to affect your practice and the goals you are thinking about for individual acquisition.

Search Engine Marketing and CoolSculpting Marketing 

Most likely, your practice will require CoolSculpting patients immediately to offset the cost of the new equipment and help build your aesthetic practice. There are several variables to building an effective long-term CoolSculpting advertising effort. Still, a great way to start and drive foot traffic for your aesthetic practice is through search engine marketing. 

You will want to make sure that either you or your aesthetic digital marketing partner conducts geotargeted keyword research and content marketing planning, and builds branded website pages, landing pages, blog posts, downloadable guides, and quizzes right away. All of these will help build your organic SEO ranking for your aesthetic practice’s website for CoolSculpting. Google is among the first places that prospective patients will start their research before picking a practice for their CoolSculpting treatments. So you can imagine how important it is to ensure your practice’s website ranks high for those geotargeted search terms and phrases and why it’s important to follow SEO best practices. 

For example, if you’re targeting the Nashville area, you’d want a webpage on your website, which is optimized for the keyword “CoolSculpting Nashville”. Then, you will want to provide supporting content for those geo-targeted search engine optimization efforts by creating additional articles about CoolSculpting. A few blog topic ideas for CoolSculpting marketing are writing posts about CoolSculpting vs. additional fat elimination or reduction procedures and how much CoolSculpting costs and when to expect to see results. It’s also important to ensure you have your practice listed on business listings and directories of CoolSculpting providers. It is as easy as doing a Google search to determine which directories rank for “CoolSculpting providers in [your target market]” and requesting a business listing with the directory. 

Pay-per-click or PPC marketing is another effective marketing strategy for marketing CoolSculpting in your local market. By conducting keyword-focused advertisements in the regions that you wish to gain new patient leads from, you can expect to get calls and reservations for CoolSculpting right away. PPC campaigns are a terrific way to introduce your brand and practice to your local market to CoolSculpting treatments.

Social Media Marketing and CoolSculpting 

The number of practices offering CoolSculpting today has reached over 5,000 places in the world that provide the fat-freezing treatment. With so many CoolSculpting practices, how can your practice to stand out in your target market? A fantastic and necessary place to begin is via social media marketing on platforms like Facebook and Instagram. If you don’t believe me or feel like you’ve tried social media marketing for your practice and it didn’t work, then I encourage you to look up the CoolSculpting hashtags on Instagram and see how much content lives there. 

There is an increasing number of users on social media platforms, so it is almost guaranteed that your brand’s target audience is also using social media, which means there is an excellent chance to acquire new patients for your practice via social media marketing. Use social media to help your practice break through the noise by showcasing your real patient before and after photo results, share informational articles and videos, highlight individual testimonials, and respond to prospective patients’ questions. Social media marketing is a direct line of communication with your target audience and is an effective way to highlight the benefits of CoolSculpting treatments, your practice’s expertise, and address any hesitations that are stopping a potential patient from moving forward with treatments. 

Email and SMS Text Marketing for Marketing CoolSculpting

Another good plan is to reach out to a present customer list through direct channels such as email and SMS text marketing to announce that your CoolSculpting providers or CoolSculpting special. Ensure to optimize your CoolSculpting SMS text and email campaigns in a targeted manner that’s related to your target audience’s concerns and interests. SMS text and email advertising are excellent ways to teach patients that are considering fat reducing and non-invasive options. Don’t listen to those who state that email is dead or that SMS text campaigns annoy people. Email is alive, and people continue to utilize email for the main transactions. SMS text continues to be accepted as a form of communication between consumers and businesses and maintains the highest open rate of any direct messaging platform.

One great way to start is creating a campaign prior to summer time that targets your brand’s ideal customer with marketing material about getting ready for bikini season. Here you can highlight the benefits of the non-surgical and guaranteed fat reduction results before summer. This is an effective way to use the seasonality of certain procedures and results in a higher number of consultations. 

Build Your Aesthetic Practice’s Effective CoolSculpting Marketing Plan

By incorporating a detailed marketing program which contains patient outreach, paid search, SEO, text, email, and social media marketing, you will find a continuous flow of queries if performed consistently. I have helped many aesthetic professionals, like you, build these service-specific digital marketing campaigns specific to your practice’s needs and business goals. Feel free to reach out to me, and let’s get started building an effective marketing plan for CoolSculpting that your practice can implement right away!