How to Create Email Marketing Templates to Sell BOTOX Services

Email marketing templates can help you grow your aesthetic practice. With the right template, you can identify who your target patients are and how you can reach them. Knowing this is important as it will also inform the formula you use to retain your patients, so they repeatedly book appointments. 

Sure, having custom blog content can help propel your brand; however, it’s not the be-all-end-all. This is because, despite blogs having organic reach, you still need an on-brand vehicle that delivers information straight to your patient audience. While social media is a great medium to use for this, email marketing is a smooth vehicle, like a Rolls-Royce, that gets the job done. 

Having revealed this, there’s a good way and a wrong way of doing email marketing. To leverage the power of email marketing, you need to create email marketing templates that can be tweaked to serve the goals of your practice. Here are some actionable tips using the example of BOTOX email marketing templates:

1. Building from Scratch vs. Working off a Basic Template

When designing BOTOX email marketing templates, there are two routes you can take. The first is by building upon a template provided by an email marketing software (EMS). The other way is by working with a developer to write code from scratch and then install the code into an EMS of your choice. Popular ones include Mailchimp, Campaigner, and Constant Contact.

While both approaches are brilliant, we would pick designing an email template from scratch if we had to choose. Of course, the downside of this strategy is that working with designers and coders to build original templates will be more costly. However, the upside is that the end product will be more original, lush, and on-brand. Effectively, you will have a template that is 100% geared towards helping you achieve your business goals.

On the flip side, working off a basic template doesn’t allow for too much personalization. This means that you may not have much say on the font style, render colors, or page margins. While some of these issues can be ignored, it becomes an even bigger problem if you have little email experience. 

2. Developing the BOTOX Email Design and Layout

Whether you’re working off basic BOTOX email marketing templates or building from scratch, there are a couple of fundamental rules that you need to follow to enhance patient engagement:

• Take Inspiration from other campaigns – This works best when you’re developing your template from scratch.  You can review some of the designs and layouts that you like (or don’t like) with the designer next to you. 
• Stick to your brand guidelines – to pull off a successful email campaign; you want your message to be on-brand. By this, we mean that items like the practice’s logo needs to be tweaked into the design at the top of the mail. Importantly, you also want to use brand colors and fonts at all times. 
• Sort content blocks by importance – the main objective of a BOTOX marketing strategy is to drive patients to check out your blog content. Every other promotion or service incorporated is secondary to this. As such, you want the first block to be dedicated to the blog post. 
• Responsiveness – Your email template needs to look as brilliant on mobile devices as it does on desktops. To achieve this, you need to evaluate the font sizes or padding and margins to have a cohesive design. 
• Short and sweet – Since most readers spend 15-20 seconds scanning email campaigns, incorporate headers and bullets to make their work easier. 

3. Writing the BOTOX Email Content

Email design is only the first phase of everything. However, to ensure that you’re able to convert, you also need to have well-written content. Here are some pointers to help drive patient actions:

• Create compelling teaser content – In the blog post section, you don’t want a dense paragraph that echoes what the post is about verbatim. Instead, you want something inspired that prompts readers to keep reading since their curiosity is aroused. 
• Catchy subject lines – you need to perfect your subject lines as they are the first impression patients have about your business. You can A/B test a couple of different subject lines before landing on one. 
• Create punchy CTAs – you want your blog and email readers to know the next action they should take. For this, you need to embrace conciseness, imperatives, and power words since they motivate action. With the right template, you can develop CTAs that inform you how to market BOTOX and filler to men and other audiences. 

4. Finding a Perfect Frequency, Revisiting the Email Marketing Template and Implementing other Targeted Campaigns

As you start your BOTOX email marketing journey, you may be tempted to send emails to your patient list every other day. However, this is not ideal. While there’s no one-size-fits-all frequency, we recommend starting with at least once a month. 

With time, you can bump this up to twice a month once you’re comfortably churning out content on a regular basis. Later on, you can try to implement other campaigns targeting specific BOTOX patients with curated content. This dialed-in strategy works great because it allows you to connect and inform patients personally with BOTOX marketing materials. 

5. Email Reporting and List Maintenance

For your email marketing templates to be in tip-top shape, you need to analyze your performances regularly. This way, you will be able to inform and reshape your future strategy. Regardless of the EMS you’re focusing on, there will always be a section dedicated to “Reports.” It’s here that you will be able to monitor the opens, bounces, clicks, and unsubscribes of emails sent out. 

Notably, you need to pay special attention to the open and click rates as they reveal plenty about the quality of the subject lines and content. With this insight, you will be able to craft better future topics and maybe tweak the approach slightly when marketing BOTOX. 

It’s also important to periodically update and clean up your email contact list. You don’t want to keep sharing emails with patients who are unwilling to further engage with you. While you don’t have to delete them from your contact list absolutely, it’s best to hit the pause button for a while. Somewhere down the road, you can develop a check-in email since you haven’t heard from them in a while. Who knows? You may be able to re-engage them with this personalized email. 

Conclusion

Email marketing templates are the way to go if you want to build a reliable distribution channel. While templates provide you with the words you need to reach out to patients, you mustn’t overload them with messages they don’t want. When left unchecked, you run the risk of losing their loyalty and, at worst, the ability to keep contacting them. With the highlighted BOTOX marketing ideas, we’re confident you have the know-how to ensure that your subscribers can relate to the content of your email. Should you find difficulty pulling this off, we suggest checking in with an aesthetic marketing consultant as they’re well versed in building brand loyalty and driving more sales.