Facebook Ads for Plastic Surgery and How To Get Started

Knowing how to set up Facebook ads for plastic surgery leads is a skill every savvy businessperson needs. While the platform is largely used to make social connections, the business element of things can’t be ignored.

On the face of it, you might think that no one really clicks on Facebook ads. Nothing could be further from the truth. As the figures show, Facebook made more than $84.2 billion in ad revenues in 2020 alone. Someone’s definitely clicking.

The question then is, how do you successfully create Facebook ads for plastic surgery leads?

To answer, let’s dive into the details.

Why You Need Facebook Ads

The proof is in the pudding. Facebook ads work.

While alternatives like Google Ads exist, nothing comes close to Facebook in terms of practicality. To get started, you don’t have to break the bank just to connect with patients. All you need is the willpower to follow through on the actionable points that we’ll be listing later.

Developing Facebook ads for plastic surgery leads is almost a guaranteed win because of how the platform works. The ads are naturally integrated into patients’ Newsfeed so there’s no major disruption. It’s by blending in so seamlessly that Facebook Ads have been so successful.

This is smart from Facebook as they don’t interrupt the flow of the user experience. On the flip side, YouTube Ads aren’t that effective because they do the opposite.

Here’s some insight on how you can get started with Facebook ads for plastic surgery leads.

1. Set Goals

Before you commit yourself to create an advert, it’s important that you first think about what you want to achieve. It is by setting goals that you will have something to measure your success against.

Say, you want to boost bookings at your practice. You could ambitiously set a goal of a hundred bookings in the first month. By doing this, you’ll be able to make an informed decision on how you ultimately want things to end up.

2. Define Your Audience and Budget

You need to think about patient personas in this phase. Having some specificity can help you customize how you target Facebook ads for plastic surgery leads.

Some of the top demographics to consider include:

• Location
• Age
• Gender
• Language
• Interests – Facebook has details about patients’ interests, activities they engage in, and the pages they like
• Behavior – Facebook will inform you about patients’ buying behavior, intent, and device usage
• Connections – you can customize how many people will be able to see your ad at a go

You can also elect to embrace advanced targeting. Here, you include or exclude patients who are not connected to specific apps, pages, or events. Alternatively, you could target only those patients who have already interacted with your business on some level.

With targeting, you get to maximize the impact of Facebook ads. If your practice is based in the U.S., you could develop a demographic that looks something like this:

• Location: United States
• Interests: Social Media
• Excluded: Those who already visited my website
• Age: 18-70
• Language: English (US)

With this kind of setup, you could easily notch impressive numbers on any given day to see your ad. Once this is all sorted out, it’s time to speak finances. Here, you want to define how much you want to spend on Facebook ads for plastic surgery leads.

As you set a budget, it’s important to remember that the final figure you arrive at represents the maximum amount you’re willing to spend. Optionally, you can choose to set a budget to Daily or Lifetime. The key distinction here is a daily budget is an average of what you expect to spend every day. On the other hand, a lifetime budget represents the maximum you’ll spend during the lifetime of your advert set.

3. Developing the Advert

Once the groundwork is done, it’s time to get right to it. Here, we focus on selecting images, videos, lines of text, and headlines that will help promote your ad on Facebook.

If you have gems in your repertoire, you can use an existing post to develop a new advert. If you want to build from scratch, you can choose to start from a blank canvas and work upwards.

Currently, Facebook offers 5 formats for adverts:

• Single image – you can create as many as 6 variations of a single image advert
• Single video – this restricts you to a single video
• Slideshow – you can have as many as 10 images looping to form a compelling video
• Canvas – this tends to breathe life into images and video content once they’re stitched together
• Carousel – since mobile devices are popular, you can create scrollable images or videos

4. Track Your Metrics

Facebook ads are great, however, you need to be methodical in your approach. Else, you will not be able to make the most of it all. Some of the important metrics that need to be on your radar include:

• Site hits
• New referrals
• Conversion-to-surgery rates

With this kind of reference point, you can be able to evaluate what’s working and what isn’t. This will let you know if you need to modify your strategy. Through A/B testing, you can abandon what doesn’t work and stick to what raises your stock.

Conclusion

Facebook is a great resource for you to run your campaigns on. However, that doesn’t mean that everything will magically fall in place just because you want to. You may have to take a step back from your practice and get to understand which approach is ideal for the business. Admittedly, this can be somewhat tricky to achieve if you have a demanding schedule. In such a scenario, we recommend easing-in under the watch of an aesthetic marketing consultant. Thanks to their experience, you’ll find it easy to find a footing and proceed from there. Learn more about cosmetic surgery marketing ideas