Marketing Ideas for Plastic Surgeons on Social Media

The business of making people beautiful is growing at a rapid rate. As the stats show, since the year 2000, nominally invasive cosmetic procedures have risen by 200 percent.

In a way, social media has had a hand in all this. With the great camera capabilities of this age, sharing selfies is unsurprising all the rage. Notably, you can readily access different lightings, effects, and filters all at the tap of a button. 

With tech innovation being what it is and the fact that life constantly imitates art, people are increasingly looking forward to visually appeal to their friends and family by going under the knife. After all, selfies and filters have already demonstrated that certain adjustments here and there are plausible. Why not then, go the distance?

To the untrained eye, one would assume that this instantly translates to a greater bottom line for plastic surgeons. However, it’s not that simple.

Why? Simply because there are way too many players in the game today. To stand out, your services need to pack that extra oomph that entices prospects to visit.

Indeed, implementing plastic surgery marketing strategies is no mean feat. Thankfully, we’ve been in the industry for a while and we’re cognizant of the top marketing ideas for plastic surgeons on social media that can help you land more prospects.

Overview of Marketing Ideas for Platic Surgeons on Social Media

Optimize your Website

While social media platforms are where businesses get to engage with patients, it’s worth noting that a good chunk of people use search engines to locate medical service providers in their vicinity.

Since plastic surgery usually involves making adjustments to patients’ appearance, plenty of your customers are likely going to research on the web about different procedures before they decide to give your office a ring.

To appeal to this demographic, you must think about making some tweaks to your website. For this, you can feature some before-and-after photos, share online reviews, and post testimonials from current and previous patients.

Importantly, you want your website to feature insightful tidbits about your practice and contact information. This way, you’ll be able to have the best of both worlds because your website will be well organized in such a way that prospects find it easy to interact with it, and search engines can interpret the contents.

With an optimized website, you can share links on your social media pages without worrying about conversion figures. This is because a robust website has the power to move prospects further along the sales pipeline with ease. It’s a great place to start when looking for marketing ideas for plastic surgeons to expand your brand reach on social media.

Go Live on Instagram and Facebook

This is one of the most revolutionary marketing ideas for plastic surgeons that actually has been proven to work!

Today, several social media platforms possess the power of hosting live events. You can leverage the power of these mediums by holding a live plastic surgery session that allows you to speak directly to prospective patients.

This can cut down on time spent scheduling consultations and having people draft questions for you to answer that weren’t qualified, to begin with. Live events allow you to respond to questions in real-time as you demonstrate your expertise and credential in the field of plastic surgery.

For maximum effectiveness, we suggest holding live events regularly. To build anticipation levels, we suggest using your social media platforms to broadcast upcoming live events.

Consistency is key because it informs people on what times to tune in and allows them to prepare questions to ask.

Done over extended periods, you will realize that your brand is well on its way to becoming an authority in the field since people will be aware of what your skills and expertise are and can vouch for you.

Play the Social Media Game

While having a website counts as one of the most effective marketing ideas for plastic surgeons, it should not be the be-all and end-all of your strategy.

To do more than meet your bottom line, your goal should be to expand your brand awareness using social media and to understand how social media influences plastic surgery and your practice. Again, you need to think about optimization when it comes to the posts you share. While creating posts daily may give you plenty of fodder for your next discussion, it’s best to aim for consistency and quality content over the quantity of content shared. To achieve this, we suggest a strategy where you determine what your target audience is most interested in seeing and knowing about your practice and services. This is a great start to creating high-quality content that potential patients will engage with on social media.  The more people get to share, comment, like, and retweet your work, the more visible your brand becomes.

If you have a blog, you can use this as a means to popularize your posts. Here, you can ask audiences to share their two cents, or come up with content and host promotions intended to raise your social media standing and best use social media marketing for cosmetic surgery promotion.

Enhance the Patient Experience

There are only so many marketing ideas for plastic surgeons that will give you lift-off in the digital marketing arena. At the end of the day, you have to do more than grab your patients’ attention. To truly live up to their expectations, you need to be ready to deal with all their issues as they arise.

Importantly, having a social media profile in the limelight is likely going to leave you more exposed to negative jabs about your products and/or services.

Rather than always being defensive, the best thing you can counter this is by ensuring that you give your clients the best possible experience such that they are naturally compelled to recommend you to friends and family or leave rave reviews on social media for all to see.

Given just how powerful word of mouth advertising is, there’s good chance that a bigger audience will receive your message and be open to the idea of testing out your wares.

To ensure that the “feel-good” experience remains embedded as part of the company culture, we suggest working on the atmosphere at the place of work. With a happy, helpful, and friendly staff, your patients will feel right at home and openly discuss their thoughts.

To take things up a notch, we suggest measuring your performance against set industry benchmarks. This way, you’ll be drawing comparisons against the very best.

Additionally, you can make use of surveys to get a frame of what your patients feel about the experience.

Getting Started Today

There’s a host of ways you can advance your aesthetic brand marketing campaign in the competitive plastic surgery industry.

Having highlighted some of the top marketing ideas for plastic surgeons on social media, we’re confident the pointers shared will be of use in appealing to today’s consumers, grow your patient base and boost revenue. Are you ready to implement these pointers on your social media platforms? Reach out to an aesthetic marketing consultant today to build a custom marketing plan that fits your aesthetic practice’s business growth goals!