Learning all about the ins and outs of med spa SEO can be time-consuming for any aesthetics professional seeing patients daily and running their practice. It is however essential in today’s market to know about it and ensure your practice can be found on Google by the right patients.
You may have already tried to figure it out yourself or hire a few digital marketing professionals to help you, but you may still be wondering if you are targeting the right keywords, being aggressive enough, or spending more money than you need to to keep up with the search engine algorithm changes and patient inquiries. Here are a few pointers to help you approach marketing your practice with med spa SEO in a more strategic way.
The Basics of Med Spa SEO
SEO or Search Engine Optimization refers to the process of optimizing your site to boost visibility so that it ranks higher on Google search results. To successfully pull this off, you need to target relevant, high-intent keywords that resonate with your patient audience in your website content. As a form of inbound marketing, you need to ensure that you attract your target audience by ranking for search terms in their natural language.
To kick things off, you need to monitor your website to confirm whether your search engine of choice recognizes and acknowledges it. You also need to work on creating content that’s relevant to your patients’ needs. It’s also crucial that the content you share also inspires patients to book a session at your practice.
On-Page, Off-Page, & Technical Med Spa SEO
While med spa SEO is a broad subject, it can be broken into three categories: on-page SEO, off-page SEO, and technical SEO.
On-page SEO deals mainly with the content on your web pages. You want to ensure that the headings, titles, keywords, and meta descriptions are optimized correctly to ensure that your website sends out ideal SEO signals. Given how complex search engine algorithms have gotten, it’s paramount that the content you share is not only accurate but also relevant to the search terms or keywords your patients use.
Off-page SEO is a technique, simply put, where other websites with online authority assist in ranking your website on search engine results. While numerous factors are at play, the most influential are usually backlinks or links from other platforms to your site. Suppose you’re looking to become an authority figure in the med spa industry. In that case, you need to have quality, relevant backlinks and do some aesthetic brand marketing.
Technical SEO is what you find when you pop open the hood of your website. As the mechanical part of everything, you want to ensure that your website is bot crawler friendly, has fast load times, and has an SSL certificate, at the very least.
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While meta titles are visible on your page, they are vital to have since they are what search engines first notice. As for the titles of each page you have, you must develop meta titles relevant to med spas. Given that you have absolute control over what the title says, you want to optimize the titles to ensure they’re unique for each webpage.
It’s worth noting that meta titles and descriptions work best if they can summarize the content of a website or a post. With A/B testing, you can optimize them for search engine results pages and leave the rest to Google to work their magic.
Keyword Research
Keyword research is an integral part of med spa SEO. With the right tool at your disposal, you can identify quality keywords, note down user intent and decide your content strategy.
During keyword research, it’s essential to create a shortlist of keywords based on the services you provide. From here, you can pick depending on search volume, search trends, and cost per click data. With such data available, you will get a pretty good idea of how to ensure your practice gets in front of the right people online.
Page Load and Mobile-friendliness
Page load time is not only crucial to optimizing your website with med spa SEO but also to the patient experience. If you’re looking to grab and keep users’ attention, it’s best to ensure that your website loads fast. Doing so will help you rank highly as Google promotes sites with faster load speeds. In an age where an increasing number of people are now accessing platforms straight from their mobile devices, having a fast website load time is of the essence.
We recommend partnering with an experienced web developer to pull this off, as they will share valuable pointers during the process. Importantly, you also want to keep the size of your images and large media to a minimum as this can really eat up on load times.
Local SEO
It’s essential to start with building out a local SEO strategy, especially if any of your patients reside within your vicinity.
To start out with local SEO, here are a couple of pointers:
- Develop a Google My Business account
- Point out the different med spa procedures you offer and, if possible, develop a web page for each location
- Make a point of ensuring that your business is listed on business directories
Content Marketing
Knowing how to market an aesthetic practice is of the essence in every med spa SEO strategy. The reason behind this lies in the fact that every med spa SEO strategy is heavily dependent on great content.
To build a solid content marketing strategy, you want to work on your keyword research process. To identify some great ideas, you want to talk to your customer, do some keyword research, and develop a shortlist of questions or queries they are searching for online.
With value-driven content on your website, you can help your business attract more patients via online brand awareness. You shouldn’t be afraid to keep pushing the envelope, though. A great way to connect better with audiences is by requesting industry leaders and bloggers to pen guest posts on your site. Not only will this drive more relevant and targeted traffic on your website, but it will also reach a diverse patient audience.
Given that these are the main goals of knowing how to market a medical spa, it’s something that you need to do fast. You can also write guest posts on other reputable blogs and enhance your brand’s credibility through organic traffic to take it a step further.
Conclusion
An increasing number of patients are finding information about health and med spas on the web. While people would hit up their doctor in the past to know about the best med spa in their locale, today, Google searches reign supreme. Because of this, you need to ensure that your med spa SEO strategy and med spa marketing ideas are up to par.
Of course, figuring it all out on your own can be somewhat tricky. We recommend talking to an aesthetic marketing consultant today if you’re looking for an integrated med spa SEO solution. With their input, you’ll be able to take your SEO game up a notch.