Medspa Marketing Strategies That Attract More Business

The time is now to rethink your medspa marketing strategies. According to the American Med Spa Association, the industry is on the up. For this, we can thank new emergent technology, patients’ unwillingness to go under the knife, and a younger patient-base.

With more patients looking to enhance their personal experience, it’s a fantastic opportunity to grow your revenue. Notably, the biggest milestone you’ll have to overcome on your journey to success is going to be the local competition.

While conventional wisdom will have you thinking you need to outspend the competition with ads and promotions, nothing could be further from the truth.

Medspa Marketing Strategies

Frankly, traditional marketing techniques no longer cut it. To adapt to the times, you need to develop competent medspa marketing strategies that resonate with your patients. Pulling this off is no mean feat as you have to constantly think about how to remain on top of marketing trends.

With a willingness to try new things and abandoning the old, the pointers we share today will likely see you meet your goals for the year a couple of months early.

1. The Brand Name and Reputation

In a world of competition, building a brand name and reputation is an absolute necessity. How you present your brand to prospective and existing patients is important. This is true when you consider that it only takes about 10 seconds before patients form an impression of your brand. To underscore this point, it takes another 5-7 impressions before a patient gets to remember the brand name.

To leave lasting impressions, you need to tailor your communication in a manner that engages and interacts with patients. This way, they will feel a part of the brand story. This inclusion will compel them to do more than book an appointment. As a bonus to your business, patients will be ready to recommend your services to others in their circle.

Ideally, you want your brand ethos to be synonymous with professionalism and perfection. Visibility is also important, as such, you need to have a brand logo, business address, and contact details to be clear in all your marketing material.

2. Business Website

Your website is a key part of your digital identity. This is because it allows you to reach out to more than 4.66 billion active internet users worldwide.

If you can convince even a tiny fraction of this population to do business with you, then your business account is almost guaranteed to be in the black.

You simply have to be smart in how you optimize your website content so that it appeals not just to prospective patients, but also to search engines. To achieve this, we recommend building a website that is mobile-friendly and responsive.

3. Business Listings and Local SEO

Today, there are more than 5 billion Google searches daily. The platform has become the go-to repository of choice when patients are looking for medspas in their neighborhood.

This is a point that’s best highlighted by a recent report published by Search Engine Land. Their report ascertained that 82 percent of smartphone users tend to conduct “near me” searches when in need of services. With this in mind, it’s prudent that you have SEO as part of your medspa marketing strategies.

As an inbound method, medspa SEO is sure to see you attract more business as it looks for patients who are already in search of your services. Using keywords, you can ultra-target patients and have them book in advance.

For this, you need to be ready to do lots of proactive work on local business listings, your Google My Business page, and SEO.

4. The Social Media Connection

Most of the conversations happen on social media. Rather than sit back and get entertained, your brand needs to be right in the mix. As a survey by Manifest showed, about 92 percent of small businesses plan to spend more time and money on social media marketing. In particular, Facebook is a focal point because of the different demographics on the platform.

Creating a social media connection with patients is important because it’s less formal. This casual setting tends can help bring prospective patients closer. It also doubles up as a great asset to conduct outreach, build your brand, and manage your reputation.

Being active on social channels allows you to connect better with current patients. As a plus, you also have access to prospective patients in their circle of friends. Given the potential of unlocking new business, there’s no denying that this is one of the most important medspa marketing strategies.

5. Patient Experience

You want every patient to your medspa to have an awesome experience. This is because a happy patient is a valuable asset to your business.

Just because you were able to convert a prospect into a patient doesn’t mean that you can now rest on your laurels. Instead, you should strive to continually enhance your services so that patients are happy after they leave your medspa.

This is vital because patient acquisition can be an expensive venture. You may have to spend about 3-5 times as much as the current rates you pay for patient retention. This tidbit is supported by research by the American Med Spa Association. Their study showed that 65 percent of medical spa visits come from repeat patients.

To ensure that you’re able to keep hold of loyal patients, you need to develop a customer-management and retention strategy.

Build Your MedSpa Marketing Strategy Today

As you run your medspa, the odds are that you will serve a diverse audience. Given that patients’ pain points are usually unique, every interaction is likely going to be different. Not to worry though, the highlighted medspa marketing strategies and plastic surgery advertising ideas should help you thrive.

With this roadmap, it should be easy to grow your business and connect with more patients. Should you find the going a bit hard at first, then we recommend hiring an aesthetic marketing consultant. With them on board, you’ll be able to create a bespoke solution that perfectly suits your practice.