Overview of Plastic Surgery Content Writing for Your Website

With each passing day, it’s becoming apparent that plastic surgery content writing is desirable to the everyday internet user. It’s now become a big part of how people research and learn about plastic surgery, and it’s now something that you must do to be competitive in your local market. 

While you may have gotten away with securing a prominent office location and colorful external signage in the past, today, this just doesn’t cut it. 

To put your aesthetics brand out there, you need to do more. By this, we mean doing something that helps spread your business like wildfire through word-of-mouth referrals and online leads. 

Arguably, honing your craft and having the best plastic surgery skills can help you achieve this, but, you also need excellent copy and aesthetic marketing to ensure that your practice continuously attracts new patients. 

Let’s review how embracing plastic surgery content writing can help you grow your aesthetic practice and expand your brand’s reach in the local market. 

Why Focus on Your Website

It’s no surprise that in the current times, your website is your storefront. Once it’s online and searchable, prospective patients will find it easy to discover your business and to learn all about the different surgical procedures and treatments you offer. 

After discovery, you need the stars to align in your favor. An easy hack to create conducive conditions for this is by having copy on your website that speaks to the patients. The goal here is to build a rapport with prospective patients even before they meet you for their first consultation. 

Landing Pages

If you offer several different procedures, then you need to be open to the idea of landing pages. You can narrow down specific marketing tactics tailored to your specialties and also go in-depth about how you go about different surgeries. 

Some of the unique landing pages you can feature in your website include:

• Facial rejuvenation – eyelid lift, brow lift, facelift, neck lift
• Body contouring – liposuction, tummy tuck, gynecomastia treatment
• Reconstructive surgery – fixing developmental abnormalities stemming from tumors, infection, disease, and trauma
• Facial contouring – chin or cheek enhancement, rhinoplasty
• Pediatric plastic surgery – fixing deformities from birth defects, illness, or injury
• Breast enhancement – reduction, lift, or augmentation

Having different landing pages that showcase your expertise could prove to be the difference when a prospective patient is comparing your service to a general plastic surgeon. This is because they will likely get the impression that your practice is a one-stop-shop where they can get the attention they need. A quality that can go a long way in making you become recognized as an industry leader. 

It’s worth noting that landing pages work great because it’s the one place where prospects become leads, and leads turn to patients looking for consultations. 

When developing landing pages, you should strive to educate readers whilst encouraging them to follow through with a specific action. 

These actions can be: 

• Schedule a Consultation
• Download a couple of educational tools
• Sign up for a loyalty program
• Ask for extra information
• Sign up to attend a special event like an educational seminar
• Talk with a team member
• Subscribe to our blog

These actions are laser-focused because they help you get a patient’s contact credentials like their phone number and email address. From this, you can build a database that will inform your marketing decisions. 

Plastic Surgery Content Writing – Why You Can’t Forget Blogs and Email

Your patients are an incredible source for future work and referrals. As such, you need to be on good terms with them long after they’ve left the operating table.

A great way to do this is by having a regularly-updated blog shared with them. This way, they get to keep tabs about how your business is fairing and they can use the insights shared in the blog to recommend your services to other patients. 

You can create a blog every week, or monthly to touch on subjects like skincare, advancements in the plastic surgery world, and recent developments at your practice. 

This kind of content will serve as fodder which will help bring you closer to your existing patients. It will also do you the world of good if you’re able to convince prospective patients who were on the fence about whether go through with a procedure they’re interested in. 

Some of the pros of blogs are:

• You get to attract new prospective patients
• It’s a great way to stay in touch with existing patients and get repeat business
• You’re able to gain visibility in your community
• It’s an awesome way to brand yourself as an industry titan
• They are a great way to educate and nurture patients about different procedures

Alternatively, you can choose to send out regular emails, about once a week. In them, you can promote special offers and draft inspiring stories about the plastic surgery scene. 

Blogs and emails are not just easy to use communication tools, but they’re also relatively inexpensive and are quick to implement. 

Why Your Plastic Surgery Content Writing Needs a Twist

While a good number of your patients lack medical knowledge, they’re still searching for the answers to their problems. As such, they’ll be reliant on you to share pointers about things they need to be aware of. 

Your website can serve as the perfect repository for this kind of intel. However, you need to avoid using jargon as this may do more harm than good. Where possible, we recommend using infographics to relay information. 

Importantly, you also need to make room for before-and-after photos. Given just how much the social media scene has grown, this particular feature has almost become a pre-requisite for plastic surgery practice marketing and attracting new patients. 

Knowing this, you can go above and beyond by adding text to the pictures in your gallery so prospective patients can connect deeper with the story.

Get the Job Done

As insightful as the tidbits shared in this article were, the odds are that you’re wondering where you’ll find the time to develop and write content for your website. 

The simple answer to this is you don’t have to. Rather than get distracted away from the medical profession, why not hire out the service to an aesthetic consultant someone who understands your business and business needs?

With an aesthetic marketing consultant by your side, you can develop engaging plastic surgery content writing for your website and create the connections necessary for your business to thrive.