Best of Plastic Surgery Practice Marketing Trends

The title of this article should be, How To Avoid A Marketing Fail. The fact is marketing fails are very common, and recovering from a marketing fail can be painstakingly tough and embarrassing. 

Fret not though as your use of plastic surgery practice marketing trends doesn’t have to succumb to a marketing fail. We will guide you through some of the best plastic surgery practice marketing trends so your practice can avoid being in an unwanted situation with your aesthetic marketing. 

MAXIMIZING DIGITAL MARKETING FOR YOUR PLASTIC SURGERY PRACTICE MARKETING

Digital marketing is the process of building your brand’s online reputation and expanding your brand visibility online. This includes the use of social media, blogs, a website, email campaigns, graphics and multimedia, medical directories, and listings, to generate a strong digital presence that aims to attract leads and generate sales. 

Using the internet to grow your aesthetic practice is the most common and well-known plastic surgery practice marketing trend today. It’s important to know how to use the power of the internet and digital marketing to benefit your plastic surgery practice effectively. 

Here are ways on how you can use the trend of digital marketing and plastic surgery marketing strategies without risking an unwanted marketing fail.

SIMPLE TO USE NAVIGATION AND RESPONSIVE WEBSITE

Your plastic surgery practice’s website is like your property and it’s an investment. It houses everything about you and your practice – from your vision and mission, your goals and objectives, your achievements and recognitions, and even your opinions and advocacies. Creating a website for your practice by yourself may prove to be very challenging, especially if you are not familiar with the back end of website development. It is naturally costly to maintain a website, let alone even build it but not doing so will also not build your practice’s online presence. So, while you are designing your practice’s website, consider the users’ point of view to avoid overwhelming them and address their questions and concerns right away.

For your plastic surgery practice, you can opt to add the basic things being asked for by patients. For ease of access, consider adding your practice’s contact details, your offerings and procedures, and even feedbacks or reviews from your past patients.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the budding leader in digital marketing nowadays and one of the top 10 marketing channels plastic surgery internet consultants swear by. As much as it’s a great return on investment, it is quite tricky to do by yourself. There are many technicalities related to SEO, but it mainly aims to rank your website as high as possible in search engine results. Typically, optimization is done by these five key strategies:

1. Content Optimization
2. Link Building
3. Website Structure
4. Local Directories
5. Dynamic Media

For your plastic surgery practice, apart from utilizing blogs and websites for your SEO plastic surgery marketing plan, an effective way to maximize SEO is by sharing before and after images. Even more, by targeting to make these rank as high as possible in search engines.

REPUTATION MANAGEMENT AND MONITORING

It is safe to claim that all available digital platforms are where audiences learn about you and get a first impression of your practice. Depending on how you choose to represent your practice and work, it builds and forms how your brand is presented. Thus, it is pertinent that as you develop your online presence, you must also keep in mind the need to highlight your practice’s specialties and procedures and medical certifications. 

To apply reputation management for plastic surgeons with your plastic surgery practice, you must take the time to scan through online content that relates to you and your practice, making sure that any content found over the internet reflects your practice in a positive way. Otherwise, you must give time in addressing issues and acknowledge any concerns raised by your audience with any effective cosmetic surgery reputation management strategy.

SOCIAL MEDIA MARKETING

The most common networking form of marketing is through social media. It is the process of uniquely creating content for brand awareness. Through different social media platforms, your practice can engage and build relationships with your chosen audience so you can stay relevant to these same set of people.  

As common as social media marketing may seem, there are still practices that misuse the full potential of these platforms. For your plastic surgery practice, you can utilize platforms such as facebook and instagram to share media – before and after photos, procedure videos, and even informational and consultation videos. Social media engagement is an essential way of how to market an aesthetic practice today.

SEARCH ENGINE MARKETING CAMPAIGNS

SEM or Search Engine Marketing is basically all the ads we see when we browse over the web. These are paid advertisements that are targeted towards an audience that has been eyeing products or services related to your practice. Although this is already audience-specific, it does not automatically equate to increased traffic on your practice’s pages. It’s means of measurement is by recording only those who have clicked a link directing to your practice’s page. The reason behind this is because SEM follows a pay-per-click system, an investment of some sort – wherein clicks are your ROIs.

As clicks become your plastic surgery practice’s ROIs, it is inevitable that you thoroughly assess which types of ads will garner more clicks like text ads, display ads, video commercials, retargeting, etc. Apart from your ad’s layout and design, it is of equal importance to consider which products and procedures attract attention. Knowing what is in demand by your local market will let you identify which to translate into ads.

EMAIL MARKETING

Email marketing is probably one of the most common marketing trends; but unfortunately, it could also be the least positive yielding. As it is a less interactive mode of communication with an audience. However, it is not impossible to be successful in utilizing email, especially when accompanied by attractive deals and informational texts. When done right, this becomes among the cheapest marketing options that your practice can give time to.

Despite it being the cheapest, your plastic surgery practice can still use this to generate leads – the best output you can extract from this. What you can opt to do is to enhance your emails in such a way that the reader will be enticed to take action – promote sales and discounts, offer promotional deals and packages, or provide educational information and free consults. 

OFFLINE ADVERTISEMENT

Going digital is not the only means to successfully market your practice. There are many cosmetic surgery marketing ideas that don’t have to be online. Many still utilize and consume traditional media. This includes the likes of radio broadcasts, billboards, podcast appearances, TV segments, and print. For your practice to efficiently utilize offline ads, it is best to consider your audience’s demographics and impressions, and how wide you aim for your reach to be.

Your practice can invest in the most in-demand types of offline advertisements by studying which modes of advertising are most commonly utilized by your target audience, especially when they are away from their laptops and phones. From there, conceptualize how you can make them hear and see what they want to hear and see – a TV segment or podcast appearance on what products or procedures you need to consider are both trending ways to reach your audience offline.

REFERRAL PROGRAMS

Referral programs are a way for your practice to get known through the help of past and existing clients. Especially when your practice has left a good impression with these patients, it is much likely for them to recommend your products and services to their own circles. 

A nice trick that your plastic surgery practice can do is to give both the referrer and referee an attractive offer – it should go both ways. Similarly, when you initiate a referral program accompanied with good deals, acquiring new patients will be like a networking process – it just goes on and on.  

YIELDING RESULTS TODAY

Cost-efficiently, the best plastic surgery marketing trends can be done on your own; but practically, a skillful and reliable aesthetics practice marketing consultant can develop a more strategic and timesaving marketing plan for your practice. As with any job at hand, needing professional assistance will generate better results – new leads, more conversions, and higher sales. While you partner with an aesthetic consultant, you get to focus on other aspects that are equally as important to your practice; and as you work hand in hand with a professional, you avoid, or eliminate even, the chances of experiencing a dreaded marketing fail.