Plastic Surgery Social Media Marketing And Why It’s Important

Managing and building your plastic surgery practice takes a lot of time and effort. Several aspects should be considered when managing your practice apart from its operation. It may seem like an easy task for some practices, but in reality, some plastic surgery practices fail to give attention to things like social media marketing. A plastic surgery social media marketing plan is one of the most overlooked aspects of promoting a plastic surgery practice today. 

With a highly digital world, it is essential to keep a highly engaging and dynamic social media profile based on a well-thought-out aesthetic marketing plan. With a plan in place, the way your practice presents its brand is another important aspect because your content needs to also fit on the social media platforms you are using.

Often time, practices blast a ton of content out on social media platforms without a clear and specific plan – just posting for the sake of posting. Or the opposite is the case, where some practices don’t think it’s important to use social media for business purposes. It is a common mistake that is also noticeable even with big, name-brand brands. As you venture into the highly competitive digital world and build a plastic surgery social media marketing plan, consider the following aesthetics marketing ideas. 

Plastic Surgery Social Media Marketing: Step-by-Step Process

Below is a step-by-step guide on how to start one for your practice.

STEP 1: SET A GOAL

A goal is your practice’s ultimate target. It is what you want to achieve and how you wish to present your practice online. It is the bigger picture of what you wish to achieve on a macro level and the sole basis of your planning process. Your goal is of utmost importance because this is where you will base everything that your practice does on social media. For example, your practice’s goal for utilizing social media platforms is to increase overall brand awareness in your local market.

STEP 2: SET SEVERAL OBJECTIVES TO ACHIEVE THE GOAL

From a business perspective, objectives are different from goals on social media. For most people not as versed in plastic surgery social media marketing, these two concepts turn into synonyms that basically become the same. It is a common mistake that not all know. 

An objective is a form of measurement that indicates whether your practice has achieved its goal. These can be considered as your practice’s milestones towards attaining your goal. It is important because this will be your practice’s means to monitor progress.

For example, the items below show what objectives can be deduced from the goal “increase brand awareness in the local market.”

• Increase Facebook followers by 5% month-over-month
• Increase Instagram followers by 10% month-over-month
• Increase total engagement on social media posts by 5% month-over-month

STEP 3: SET TACTICS TO ACHIEVE THE OBJECTIVES

To achieve its objectives, your practice must conceptualize specific tactics to achieve the objectives of your set goal on social media. These tactics should be specific and should be catered specifically to each objective. Ideally, each objective has several tactics under it for it to be highly achievable. The tactics should address the patients’ demands, including product or service education, giveaways, and discounts, to name a few.

As an example of the above objectives, here are specific tactics your practice can consider when building its plastic surgery social media marketing plan:

OBJECTIVE 1: Increase Facebook followers by 5% month-over-month

TACTIC 1: Set up a Facebook “Like” Campaign in Facebook Ad Manager

TACTIC 2: Invite every who likes a post to like your practice Facebook page

OBJECTIVE 2: Increase Instagram followers by 10% month-over-month

TACTIC 1: Create a giveaway to promote following your practice Instagram to enter to win

TACTIC 2: Follow back everyone who follows your Instagram page

OBJECTIVE 3: Increase total engagement on social media posts by 5% month-over-month

TACTIC 1: Ask for likes and comments on each post to encourage engagement

TACTIC 2: Boost your posts for 5$ – 10$ to increase post reach, thus increasing engagement opportunities on the post

STEP 4: EXECUTE THE TACTICS TO ACHIEVE THE GOALS

When your practice has accomplished setting its goals, objectives, and tactics, executing them becomes the next step. Implementing your tactics should be done in a creative way that attracts new patients.

The way you present them across your social media accounts should be intriguing and highly interactive. Creativity will be your go-to for setting yourself apart from your competitors and appealing to your target audience. 

With the digital world being so powerful and how social media influences plastic surgery and your practice, many practices fail to notice that even the most unexpected communication tools can yield an increase in market share. Who would have thought that our free social media platforms could be used to drive new business? It’s a remarkable tool if used correctly. Remember: Engaging content is key. Your practice should be able to build and maintain a following so your plastic surgery social media marketing objectives can be met.

EVALUATING PROGRESS

Once you have implemented your social media plan for cosmetic surgery, the next step is to evaluate your practice’s performance and your plastic surgery social media marketing plan for achieving your business goal. This requires diligent tracking on your end to ensure you have reached your set goals. 

Undoubtedly, it is essential to be meticulously hands-on with your practice, but certain tasks can be delegated to professionals, including your plastic surgery social media marketing plan. With the help of an aesthetic marketing consultant, your practice will gain more market share and engage with current and future patients. Your practice social media platforms are a great place to share ongoing promos, reviews, and feedback from patients and highlight new service offerings. There is so much opportunity for your brand through powerful social media platforms, and allocating practice resources, time, and ad spend to a social media marketing plan can net positive for your practice.