Growing Your Practice Starts with a Plastic Surgery Website SEO Plan

There are no two ways about it really, you need to have an ongoing plastic surgery website SEO plan. 

This is because having one is a surefire way to get an influx of new leads, something that translates to more business. Sounds awesome right?

Well, it is! 

Unlike days gone by, you don’t have to splurge the cash on traditional aesthetic marketing campaigns. With the right SEO strategy in place, you can save your coins and think about how you can better connect with patients. 

The Case for a Plastic Surgery Website SEO Plan

Before we begin, it’s important to have a definition of terms for the uninitiated. 

SEO stands for search engine optimization. This is a complex way of explaining how you can get your website to the very top of Google search results. 

But why would you even want your website featured atop the list anyway?

From the top of our heads, we believe plastic surgery SEO can strengthen your plastic surgery practice because:

• 76 percent of local searches lead to a phone call
• 78 percent of local mobile searches tend to result in a purchase

Already, things are looking up for SEO. That said, it’s important to note that only 25% of people ever get past the first page of Google. This is an important metric to remember because if your brand happens to be on the second page or behind, you’ll be missing out on a large patient base. 

You don’t want that. Thankfully, with SEO, this doesn’t have to be a nightmare you live through. Already, we know that there’s a ton of people looking for plastic surgery services. You just have to find a way to make your brand visible enough in Google searches. 

Here’s how to land more leads:

1. Content Remains King

Content and SEO are birds of a feather, they complement each other. It would be impossible to have an SEO strategy if there’s no content for readers to dig through. As such, if you’re looking to boost your rankings, you need to have solid content that resonates with your patients. 

Importantly, content isn’t some sort of magical elixir that will get you right to the top of SEO rankings. On average, about 63 percent of people who inquire about your business will not make a return to purchase before three months lapse. 

Knowing this, you need to find a way to keep website visitors on your page right until they make a buying decision. With excellent content, you can assuage the fears of even the biggest critic and give your patients more reasons to hang around your practice more often. 

2. Consistency in Content

SEO isn’t some quick fix remedy, change will not happen overnight. However, if you keep grinding, you’re bound to see a massive improvement in your website’s ranking. 

Consistency is paramount in this respect. Posting a single long blog every other month simply won’t cut it. You need to aim for something like weekly blog posts so that your audience gets to know more about your plastic surgery practice. 

3. Go all out for Local Rankings in Your Plastic Surgery Website SEO Plan

As a plastic surgeon, there’s a pretty good chance that a good deal of your clients come from your locality. This is a fact that’s supported by one statistic showing that about 89 percent of people search for at least one local business every week. 

Given the fact that there’s lots of visibility for brands that appear in local searches, it’s important that your SEO strategy factors this in. To successfully do this, you will have to target local keywords whilst paying attention to the other keywords.

This targeted local keyword approach is bound to work for you because you’re likely going to get loads of traffic from your local area. Once patients walk through those doors of your practice, the onus is on you to convince them to go under the knife. 

4. Match NAP with Google Business

While Google’s spiders are intelligent enough to crawl the web for text, you can always make things easier for them by using Schema.org to markup the text in a fashion that informs Google and other search engines that specific information on your webpage is your business location information. 

This exact matching of your Name Address Phone Number (NAP) with your Google Business Listing can inform patients in your area about your availability and what kinds of procedures you can perform. A definite win!

5. Optimize for Mobile

Almost everybody has one, it’s a known fact. However, did you know that about 61 percent of all online traffic on Google is brought about by mobile sources?

Indeed, it’s a growing market that you could tap into to get the word about your practice out there. It’s a guaranteed way to succeed because Google was forced to make tweaks to their algorithm after they notice that way too many people preferred using their platform on mobile devices instead of desktops. 

To avoid being labeled the black sheep by search engines, you must adapt to the times by ensuring that your website is mobile-friendly. 

Unsure if your website is web-optimized? How about you check out Google’s free handy tool to tell you that?

6. Call the Pros

SEO is not a solo venture, you need a team that lives and breathes your team’s mantra. Given the fact that you spend most of your time running your plastic surgery practice, you may not have lots of time to spare to work on other things. 

All hope is not lost though, you can always take on the services of an aesthetic marketing consultant to ease the burden. With one, you can leverage the power of SEO since you’ll be unencumbered by other tasks. 

It will almost feel like you’re running on autopilot, you can always assume control, but, you’d rather not since the glide feels ever so smooth.  

It’s time to get started by developing a plastic surgery website SEO plan that works for you!