There is no time better than the present to launch an SMS marketing campaign for BOTOX. While the technology has existed for a minute now, more and more companies and consumers are using SMS marketing strategies.
At present, patients spend more time on their phones texting than on other apps. Remarkably, while most tend to ignore phone calls, text messages are hard to disregard. The reason behind this has a lot to do with the prevalence of smartphones and Wi-Fi access just about everywhere you go today. These conditions create easier pathways to communicate with leads and patients, which is a good thing for your practice.
As research has shown, about 97 percent of Americans share at least one text daily. Another review by OpenMarket discovered that 83 percent of millennials open a text within 90 seconds after receipt. Given this background, it makes perfect sense for you to launch your BOTOX SMS marketing campaign. After all, patients are now primed to be more receptive to the idea of text marketing than ever before.
7 Tips on How to Run a Successful SMS Marketing Campaign for BOTOX
1. Timely Sending of Texts to BOTOX Patients
While patients are increasingly spending the time they spend on their devices, that’s not to mean that you can send out texts at any time. You also have to be conscious that your patients lead busy lives and certain times of the day aren’t ideal.
To leverage the power of text messaging, you need to A.B. test. This way, you will register a higher number of patients calling to book a consultation or redeem an offer online. Like every other campaign, a strategic BOTOX SMS marketing campaign is one that can get impressive engagement numbers.
2. Building a SMS Subscriber List of BOTOX Patients
Text messaging isn’t easy to pull off from the get-go. To begin your BOTOX marketing strategy on a solid footing, you need to take time building a solid patient SMS subscriber list. Permission to SMS message your patients is the first step, so create a workflow in-office and online to get patient’s to opt-in. By giving patients a reason to opt-in, you are providing them with value and promoting your business.
When starting your SMS marketing campaign for BOTOX, the one thing you should never do is simply hope that things turn out great. Rather than winging it hoping that people will subscribe, always ensure that you offer patients something in exchange. Provided that you can share text messages that are worthwhile to your patients, the odds are that opt-out numbers will be low.
3. Expiring BOTOX Offers
As alluded to earlier, time is of the essence. To compel your patient to act quickly on a proposition, you need to give them a timeline. Setting time limits tends to work brilliantly as it convinces patients to take their minds away from what they were doing to focus on what you’re offering.
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Schedule A ConsultationOffers like “30 percent off BOTOX treatments only through the Fourth of July weekend” tend to get a good reception as it creates a ticking time bomb that forces them to act fast. You can leverage the power of expiring offers by making a couple regularly so that their hesitation becomes a thing of history. This strategy also works brilliantly when you’re working with patient niches and looking to learn how to market BOTOX and filler to men.
4. Mobile Optimized Design for BOTOX SMS Marketing Campaign
Design can make or break your business. Patients tend to have high expectations about the quality of services they get from aesthetic professionals. As such, your design must be able to resonate with them. It becomes harder to convince a single patient to walk through your front door with a poor or dated design.
If you’re planning to share graphics through text messages, you must work on the visual quality. With an eye-catching design, you can lure wider patient audiences to check out your practice.
5. Understand the Legalities
Before you start your SMS marketing campaign for BOTOX, you need to know how to advertise BOTOX business. This is essential as there are some critical regulatory considerations to take into account. Since the regulations vary from one region to the next, you must be acquainted with the local legislation to avoid landing your business in trouble.
In the U.S., the Telephone Consumer Protection Act (TCPR) requires businesses to get explicit written consent before adding patients to any marketing list. The General Data Protection Regulation (GDPR) is in place in the European Union to enforce this. At the same time, the U.K. is governed by the Privacy and Electronic Communications Regulations (PECR).
To ensure that your BOTOX SMS marketing campaign doesn’t crash and burn before you’re ready to roll, you must comply with these regulations. Also, you must provide an easy opt-out for your patients when they no longer wish to receive marketing messages from you.
6. Strong Call to Action
Knowing how to market BOTOX requires more than just brilliant content. Excellent copy will not help much if you don’t let patients know what to do next. With a clear call to action, your patients will be able to see whether they need to call for a consultation, redeem an offer, or download an eBook.
Your call to actions (CTAs) don’t need to be overly complex either. A simple direction to “Sign Up Today” gives the reader clear direction on what they need to do. Other call to action words that you can test out include:
- Subscribe
- Learn more
- Get started
- Book Now
- Try for free
7. Power to the People
As ambitious as your BOTOX SMS marketing campaign may be, it’s not always that your patients will immediately engage with you on a phone conversation. In instances where this is the case, you need to give them an option to choose alternatives like an online booking path. You can also choose to provide a direct link to your website where they can fill out a form.
By providing different BOTOX marketing materials, your patients will thank you for it by engaging with you online. It’s worth noting that with the timing well-executed to include an enticing offer, there’s a pretty good chance that your patients will call up to schedule or redeem offers shared.
Conclusion
Aside from mobile devices being really handy to use, they can also serve as an excellent distribution channel. The highlighted BOTOX marketing ideas demonstrate how to build a successful SMS marketing campaign for BOTOX which will help keep your business top of mind among patients.
Given that the process usually takes time before you become adept, we recommend linking with an aesthetic marketing professional. With their guidance, you stand better odds of boosting your revenue and retaining and gaining new patients.