Today’s Best Plastic Surgery Advertising Ideas

Today’s most common marketing tactics can look monotonous to viewers when different brands across different platforms repeatedly use it. Brainstorming the best way to market and advertise your plastic surgery may seem simple, but it requires a lot of planning, testing, and creativity. Paying for ads is nowhere near affordable. It is costly to be honest, and it would be a waste to spend hard-earned money on promotional materials that do not attract new patients and grow your practice. Implementing successful plastic surgery advertising ideas is not impossible, so you must note these plastic surgery advertising hacks below.

PLASTIC SURGERY ADVERTISING IDEAS STARTS WITH SETTING REALISTIC GOALS

Setting your goals does not only mean identifying what you want to achieve at the end of each promotional effort. A practical plastic surgery advertising idea should also take into consideration the following:

BRAND IDENTITY

Decide on how you want your brand to be known. Because your practice is heavily focused on marketing aesthetic procedures and treatments, identify what your practice’s best traits are. Your practice’s brand identity should be treated as a personality – your practice’s values, mission, and ambitions. It answers the question, “who are you?” 

Setting realistic advertising goals for your practice starts with an honest and transparent brand identity. You cannot achieve your goals of attracting new patients and growing your practice if you are not upfront about your practice, its services, and the success you have had in aesthetics. 

TARGET MARKET AND TARGET AUDIENCE 

In any industry, it is not an uncommon mistake to overlook who your brand caters to. Especially with aesthetic brand marketing, it is critical to identify from who you want to gain attention.

Your practice can create an archetype that defines which sets of patients you cater to. In determining who your target audience is, you must consider things like their demographics and what motivates them in their decision-making process. This may seem like a lot of busywork, but it can quickly be done, and the clarity you gain makes all the difference in your plastic surgery advertising ideas. 

Here are some tips to help you:

• Browse through your existing customer list and identify patterns. You will need to profile them and compare which set of patients drive more revenue. 
• Study your competitors and analyze who they cater to. Their customer base could potentially be your soon-to-be patients, or you can skip them and tap a different set of individuals, like those they fail to notice. 

When you identify your target market and target audience, your practice digital marketing and advertising efforts for plastic surgeons are now focused on reaching only those who are most likely to become your future patients. Not only will this leverage your practice, but it will also save you time and money by lessening your chances of advertising to the wrong set of viewers. Your plastic surgery advertising ideas can become ineffective when your practice tries to target everyone. 

CREATE AND SUSTAIN BRAND ENGAGEMENT

The advertising industry is very competitive. It is undoubtedly challenging to stand out and be unique, but it is not impossible. With an industry like this that is constantly changing and spontaneous, when marketing a plastic surgery practice should be resourceful and innovative to produce an ROI on your advertising spend. 

Brand engagement is driven by aesthetic marketing that appeals to your target audience; and to appeal to them, you can consider doing the following:

PRIVATE EVENTS

An invite-only event is a way to create a casual and relaxed space for prospective patients to ask questions. When they do, you can better understand their interests and expectations and use them to your practice’s advantage. Provide exclusive offerings at this event to motivate potential new patients to attend, and encourage sign-ups for a rewards program or email address list to stay in touch with those who participated in the event. 

SPEAK YOUR PATIENT’S LANGUAGE

Advertising is a two-way thing. Your viewers may not fully appreciate medical jargon as much as those that are expressed in layman’s terms. Similarly, your viewers may also not wholly grasp technical concepts compared to showing it in visual form. Therefore, your practice should find common ground to create brand engagement through its plastic surgery advertising ideas and plastic surgery marketing strategies. Viewers will likely ignore advertisements they don’t quite understand or feel your practice is too exclusive and not approachable, leading them to shy away from reaching out. 

PUBLIC RELATIONS APPEARANCES

A way to attract more potential patients is by introducing them to your plastic surgeons and service offerings on a channel they are familiar with. Public Relations appearances can not only help expand brand awareness in your target market but also exhibit your brand’s personality. This technique is used in plastic surgery marketing plans, even though it does not necessarily mean face-to-face interaction, but a public relations appearance is an opportunity to address patients’ hesitations and misconceptions via channels like local news stations, radio, or local magazines. 

CELEBRITY OR LOCAL INFLUENCER ENDORSEMENTS

Celebrity and local influencer endorsements are a form of word-of-mouth and their followers’ trust in what they deem a reliable product or service. One plastic surgery advertising idea for your practice can be to partner with celebrities and local influencers to promote a specific treatment or product. Choose celebrities or local influencers with a following that fits your brand target audience. These types of partnerships will reach potential patients most likely to take action after receiving the recommendation for your plastic surgery treatments and services. 

JOIN LOCAL EVENTS AND EXPOS

Events are great venues to initiate socialization between equally interested individuals. From there, you can gain insight into what they expect and look forward to from your brand. At the same time, your practice gets exposure via photos and videos posted on digital platforms by the event or expo. This type of promotion is also a form of free advertisement. 

APPLYING THESE PLASTIC SURGERY ADVERTISING IDEAS AT YOUR PRACTICE

Identifying the best plastic surgery advertising ideas and aesthetics marketing ideas for your practice takes time and ability to test, test, and test some more. Techniques vary and can be quite tricky to use. Some of these techniques may appear to be useful for your practice’s competitors but may not automatically yield the same for yours. Different brands call for different methods, and identifying these techniques may be a trial and error process for your practice. 

To productively manage your time and prevent you from overspending on ineffective advertising, seek a reputable aesthetic digital marketing consultant. Their extensive background in the field will help your practice gain insight into the best and most suitable techniques. With the numerous techniques available, and possibly even advertising hacks, it is most convenient to have someone you can work with. Ultimately, your aesthetic consultant’s goal is to ease your worries about managing your practice’s advertising efforts.