CoolSculpting Marketing – How To Make It Work For Your Aesthetic Practice

Let’s talk about marketing strategy to increase the number of consultations and patients you see in a month for CoolSculpting treatments. Every aesthetic practice is unique in that they have their target audience in their specific marketing and offer a different range of services from invasive, non-invasive, and minimally invasive. This means your CoolSculpting marketing plan and aesthetics marketing ideas need to match your business goals, and in this article, I will show you how to make it work for your aesthetic practice.

CoolSculpting Marketing: Where To Start

As a result of this fantastic branding and national marketing campaigns by Zeltiq, CoolSculpting has become one of the most well known non-surgical treatments to get rid of stubborn, unwanted fat nearly anywhere on the body. And what’s great about it is this is what people want – to get rid of fat without invasive surgery! The even better news is that a rising number of men and women in your local market are looking for this specific treatment and desired results.

So how do you get in touch with these people in your local market? What kind of CoolSculpting marketing does your practice need to do to attract these potential local patients? A practical and proven place to start is on social media. There are millions of users on social media platforms like Facebook and Instagram, so your odds of targeting your ideal customer with social media marketing are high. 

One reason these platforms can be precise is due to the terms and conditions of the platforms we as consumers agree to to use social media websites. This means the algorithms understand user behavior, interests, and habits that practices can leverage to market aesthetic products or services directly to their target audience. 

Generating and Converting Qualified Leads with CoolSculpting Marketing 

Here are a few guidelines for targeting the right potential patient to generate a qualified lead for your aesthetic practice:

1. Be specific about whom you’re targeting and with what. For example, choose a fifteen-mile radius around your practice with keywords and messaging targeting those who are unhappy with their upper arm flab. Then, entice them to click on your ad by offering a CoolSculpting promotion – i.e., “$1000 Off Your 1st CoolSculpting Treatment Package.” Once the target user clicks through, ensure you provide a targeted, well-designed, and easy to use landing page experience. This is where you will capture the lead contact information and where your target user can redeem the offer. The target user will fill out a form to request a consultation, and once they submit, they will be redirected to a “Thank You” page that details the next steps.
   
2. Most qualified leads don’t convert right away and require nurturing. A proportion of individuals who sign up for the promo will stick to the directions displayed on the “Thank You” page, but the majority of these qualified leads will require a nudge to complete their consultation. This lead nurturing can be done via email marketing automation or SMS text notification (depending on what the lead opts for). Both of these marketing tactics will nurture the qualified lead by reminding them of their $1000 Off package offer and the deadline for the deal.
   
3. Increasing lead touchpoints with multi-channel marketing. Tying together email, text messaging, telephone calls, and Facebook Messenger increases the chances of converting that qualified lead into a patient. Let’s say the lead completes their consultation but does not book their appointments and doesn’t place a down payment on their treatment package. You can keep your brand and promotion top-of-mind by using a multi-channel marketing campaign and increasing the touchpoints the end-user has with your brand.
   
4. How to manage qualified leads who ghost. Regrettably, there’ll always be “tire kickers” who sign up for an offer, but they ghost you completely. Instead of merely marking those leads off your list right away, add them to your future CoolSculpting marketing and promotion list. For those qualified leads, there is a good chance they are very interested, but it just wasn’t the right time of year for them or the right kind of offer. Your aesthetic practice will be running other promotions throughout the year, so use that lead list to remind them of your brand, expertise, and amazing results when they are ready to take the next step.

5. Put into place a CoolSculpting lead management system in your office. You understand that CoolSculpting qualified leads are a specific individual, looking for a particular desired outcome. So, why not treat them in a special way, by employing a few dedicated and trained staff members high-skilled in talking to these leads about CoolSculpting, selling them on it and booking their consultation. This could be as simple as using a staff member who has had CoolSculpting treatments performed and seen results talking to these leads about their experience. 

Search Engine Marketing Drive CoolSculpting Leads for Practices

If you want to drive CoolSculpting leads to your aesthetic practice, then it is necessary to use search engine marketing. By having an SEO optimized aesthetic practice website, you can have a healthy advantage over other practices in your area when it comes to CoolSculpting marketing. It’s no secret it is increasingly difficult, if not near impossible, to rank for keywords like “CoolSculpting Near Me”; however, conducting a simple keyword search for “coolsculpting or fat reduction in [your target market]” will show you the number of possibilities for ranking for CoolSculpting terms. 

Here is a quick overview of the top three things you can do today to ensure you are using search engine marketing to your practice’s benefit when putting together your CoolSculpting marketing plan.

1. Dedicated SEO optimized CoolSculpting webpage and supporting blog articles discussing CoolSculpting topics 
2. Real patient-generated reviews and testimonials not only for your website but also on Google, Facebook, and the like. 
3. Optimized business listings include ensuring all business information is accurate and consistent across every listing. 

Search engine optimization is nuanced and constantly changing. So, I highly recommend you have an aesthetic marketing campaign manager who specializes in aesthetic digital marketing and can stay current on SEO trends and ensure your site is properly optimized for your target market keywords. 

Using Content Marketing to Market CoolSculpting 

Finally, another critical component of any CoolSculpting marketing plan is quality content and consistent use of content marketing across all marketing channels. The best types of content to create for your aesthetic practice outside of webpage and blog content is before and after photos, videos of CoolSculpting treatments or patient testimonials, answering questions about CoolSculpting treatments with guides, pamphlets, and infographics. There are a lot of creative and on-brand ways to market CoolSculpitng your treatment using what you have available to you. This content does not have to be of high production quality. You can use an iPhone or any smart to record videos and take before and after photos. 

If you loved these ideas on how to make CoolSculpting marketing work for your aesthetic practice, don’t’ hesitate to reach out to me to start planning and implementing your aesthetic brand marketing campaign that fits your practice’s needs, target audience, and business goals.