A Cosmetic Marketing Plan to Nurture New Leads During COVID-19

Staying at home has become the new normal for us; and while the COVID-19 pandemic still exists, the set-up will be the same for quite a while. The current work-from-home situation has been an existing trend even before. This time, however, it is at a much larger scale as all businesses, including cosmetic businesses, have shifted from office set-up to doing everything remotely. With everyone at home, an effective cosmetic marketing plan becomes crucial in maintaining and expanding a market. By applying the aesthetic brand marketing strategies listed below, getting a head start with your cosmetic marketing plan, and eventually capturing a bigger market will be much easier. 

Cosmetic Marketing Plan Overview 

SEO MARKETING

With people continuing to stay at home during this time, naturally, more consumers are adapting by accessing information through digital platforms and staying connected through online platforms; because at the moment, it is the most convenient and arguably safest. One way to maximize this is by investing in a customizable platform – ideally, a website or a blog. 

With a website or blog in place, your cosmetic marketing plan can easily include Search Engine Optimization Marketing or SEO. Ultimately, the goal of SEO marketing is for your cosmetic business to rank high in search engines in comparison to other brands in your local market. In simpler words, your brand appearing at the first page of search results; and with your brand belonging to the top results, a wider audience is automatically being captured.

For your brand to be visible to more potential customers, SEO should be done by researching and studying relevant keywords related to the cosmetic services offered. Once you have these, you are to curate content that is patterned to utilize the keywords you have chosen; because across a digital platform like google, keywords are equally as relevant as meaningful content. 

INVEST IN SOCIAL MEDIA MANAGEMENT PLATFORMS

In relation to SEO Marketing, your cosmetic marketing plan should also include a tool that goes hand in hand with it – social media. Ideally, your website or blog content should align with your social media content. Even though keeping track of a cosmetic business’s social media accounts across different platforms may seem overwhelming, it is actually not a difficult task if you have the right tools. 

First and foremost, strategize your content by creating a content calendar. This way, alignment across all your social media platforms, including your website or blog, will become an easy task. You may ask, how can managing multiple social media accounts become an easy task? Simple – use and maximize social media management tools.

There are several social media account management platforms readily available for community management tasks – and some even offer free subscriptions! These kinds of tools allow you to post content across different platforms by just using one application, like Hootsuite. Its most useful features include scheduled posts and hashtag generation. If your cosmetic marketing plan includes a budget for this, you may opt to purchase premium subscriptions that give you more flexibility and additional features like unlimited scheduled posts, tracking and measuring analytics, and even in-app messaging. 

SPONSORED ADS ACROSS SOCIAL MEDIA PLATFORMS

With the rise of several social media platforms like Facebook and Instagram, businesses have shifted and drifted away from traditional media. Especially now during the digital era, your cosmetic business’s potential customers are likely utilizing the most accessible tool in looking for brands to patronize.

In order to capture a more targeted audience and a broader reach in your local market, your cosmetic marketing plan should ideally have a set budget for sponsored ads. Despite organic posts being proven effective as well, investing in sponsored or paid ads essentially give more leverage in finding people who are interested in the cosmetic industry. The sponsored or paid ads are technically targeted ads. This means that you are paying these social media platforms to advertise your brand to specific individuals that have been searching for products and services that are related to your cosmetic business – basically, filtering and profiling for potential customers.

EMAIL MARKETING

Migrating to a digital platform means utilizing one of the most common, but also the most efficient, digital strategy; and that is email marketing. Email marketing is simply marketing via email using a more creative and attention-grabbing tactic.

Through the use of reliable email builders such as MailChimp, you will be able to produce a more refined marketing email that showcases your brand. Your brand’s elements – color palette, theme or motif, and logos, will all be collated together to produce a customized layout. Visually, marketing emails that are aesthetically pleasing result in more sales as opposed to poorly-planned layouts.

Apart from visuals, email marketing should also be compelling. Your cosmetic marketing plan should include well-thought-out promos and hard-to-pass deals that are tied up to the products and services being offered in your marketing emails. 

Now Is A Great Time To Invest In An Aesthetic Marketing Consultant 

Generally, finding leads can include almost everyone; but the process of conscientiously targeting the content and strategies of your cosmetic marketing plan to your selected market generates a more definite set of potential customers. However, if conceptualizing a cosmetic marketing plan is not an expertise of yours, investing in the skills of a consultant that specializes in aesthetic marketing will be a wise choice. Especially with our current state where COVID-19 greatly troubled the economy, the more that plastic surgery practices should persevere with their marketing efforts. There are many consumers in the market waiting to be tapped by businesses like yours; and with a well-planned cosmetic marketing plan, your business can overcome other competitors even during this time. Remember, people of interest will only be interested in brands that appear interesting to them.