Medspa Marketing Ideas to Grow Your Practice

If you’re reading this, then you may feel as though you need a refresh of your medspa marketing ideas. Especially if you’ve taken inventory of how much the digital landscape has grown over the last couple of years. In this short span, a decade’s worth of development has happened, it would seem. 

Medspa Marketing Ideas

You’re not mistaken for thinking about reshaping your medspa marketing ideas because modern patients are not only tech-savvy, but they also know just what they want in most cases. 

With the competition growing, to thrive, you need to make a splash on the digital channels in a way that sets you apart. 

Here’s the inside scoop on how you can achieve this:

1. Content Marketing

Blogging is one of the most effective ways to attract readers to your website. This is because quality content can help give your business that much-needed credibility. 

A close working digital content marketing relationship with posh establishments like medspas can help you land patients you would have missed out on if you weren’t involved. 

Another way to approach this is by having reputable bloggers contribute guest posts on your website. Since the odds are that they will share the posts with their circle of friends, family, and followers, you’ll witness a spike in traffic. 

Then again, you could just flip the tables and do guest posts on other reputable blogs. This can work in your favor in the long term as it gives off the impression that you’re a thought-leader in the aesthetics industry. 

2. Paid Advertising

The aim here is to boost traffic to your medspa website. Since more visits are likely going to translate to more patients for your practice, it’s something that you need to do. 

Thankfully, there are a couple of ways you can easily do this:

• Pay-per-click (PPC): Using keywords, you can better target prospective patients to your practice on platforms like Bing and Google AdWords.
• Social media ads: Sites like Twitter, Facebook, LinkedIn, and Instagram serve as great avenues to enhance the visibility of your brand and website.
• Retargeting ads: with attention spans at an all-time low, it wouldn’t hurt to remind prospective patients who’ve been to your website about your practice. This way, they can navigate back to your page with a single click and help boost your traffic.
• Native Ads: this refers to ads that link back to your website whilst providing information about your practice.

3. Quality Content

Your website needs to be engaging to patients who visit. To do this, you need content that relates to your target audience or ideal patient and is easily digestible. Having mentioned this, it’s worth noting that you may be tempted to use industry language in a bid to sound informed. However, you need to avoid doing this as it may be detrimental to your conversion numbers. 

As Einstein famously said, “If you can’t explain it simply, you don’t understand it well enough.” In essence, you should be knowledgeable in your practice to a point that you can break down complex topics for all and sundry without sounding like you’re reading straight from the jargon dictionary. 

Notably, while long-form content tends to rank better on search results, most of it is usually a bore to patients checking out your website. Since you want prospective patients to make bookings at your practice, you have to spice things up by adding visual elements to your website. 

4. Online Reputation Marketing

Search engines can have a big sway on the number of patients you bag. These online repositories are built to give your patients the most reliable results when they’re looking for a reputable practice. As such, you must tailor your services so that they are not only friendly to algorithm bots that scan the web, but also your patient base. 

The objective here is to have a good number of positive reviews that nudge prospective patients to visit your website. This notion is supported by the numbers which show that 89 percent of potential patients check out online reviews and an incredible 67.7 percent arrive at a buying decision after reading the reviews.

Importantly, you should not shy away from responding to negative reviews as they present the best opportunity for you to showcase how much you value patient feedback. Rather than being rude in your responses, try to get to the bottom of the matter and see how best you can improve your services. 

5. Research the Competition

While standing out is a noble mission when you want to grow your practice, it wouldn’t hurt your business if every once in a while, you stepped back and checked out what the competition is up to. 

As you do this, you may discover some nifty strategies that they are up to that you can embrace. If you’re unsure of where to begin, we suggest reviewing the kind of keywords they use to implement their medspa marketing ideas. 

Still, you need to be cautious. Rather than directly copy-pasting what they do, try improving on what they are offering to patients. This way, you’ll come out on top not just when it comes to the patient-experience but also how you rank on search engines. 

6. Website Optimization

While you may be active on a host of platforms, it’s important to be mindful that your website remains your number one tool in executing your medspa marketing ideas. This is because prospective patients are highly likely to review your website before they are ready to go under the knife. 

To create a compelling case, you need to personalize your website. Simple things like saying hello to patients whenever they sign on to your website, offering free consultation services, and displaying successful before-and-after pics can help win them over. 

With video being all the rage, we recommend introducing live chat for patients who are not yet ready to commit to treatment but may have queries about certain procedures. 

Conclusion

At first glance, it may seem like lots of work incorporating the highlighted six medspa marketing ideas and cosmetic surgery marketing ideas in your practice. However, following through on them can make a difference in the number of patient bookings over the next couple of months. 

This influx of patients will augur well for your business as you’ll be able to keep everything running without a hitch. 

Admittedly, pulling this off on your own is no walk in the park. To ease yourself into the medspa marketing world, we suggest taking on the services of an aesthetic marketing consultant.