Plastic Surgery Marketing Statistics for Today

Take one glance at the latest plastic surgery marketing statistics and it will dawn upon you just how much you need to keep up with the Jetsons. 

While we’re still some way off from flying cars and a sense of utopia, the signs are positive. Indeed, the world is increasingly getting connected and tech has changed a lot of things. 

New growth hacks have emerged in the aesthetic marketing field and several old strategies have been abandoned. This disruption has happened out of necessity because patients got tired of seeing the same-old-same-old. A fact that will further be reinforced by the plastic surgery marketing statistics we’ll be sharing today. 

At present, plastic surgery practices have been forced to embrace online medical marketing best practices to thrive. Not only are patients better informed nowadays, but they’re also highly demanding and picky about their preferences. Without a tailored solution, they’ll be quick to take the hills. 

Since knowledge is power, we believe an overivew of how the plastic surgery scene is shaping up today can help you realize how to harness plastic surgery marketing statistics to grow your aesthetics practice!

Patient Engagement

Like every other enterprise, it’s easier for healthcare professionals to keep hold of existing patients than attract new patients. 

Expenditure aside, there’s also lots of time and effort needed before a lead turns into a prospective patient. For a healthy bottom line, patient engagement is key. This is because it fosters trust – a key ingredient for continued business – between yourself and the patients.

In practice, patient engagement has been proven to be effective. One study by Health Dialog1 split about 170,000 patients into two groups. The first group was given the standard level of support while the other group received advanced help to assist them in making important decisions about their healthcare. 

Remarkably, the patients who benefitted from the extra support recorded about 20.9 percent fewer cardiac arrests, an incredible 12.5 percent fewer hospital admissions, and the cost for their general medical care was about 5.4 percent less. 

From this, it’s safe to say that patient engagement is key to future improvements in the plastic surgery world. This is further reaffirmed by health care usage in online platforms. While it’s true that about 80 percent of Americans with access to their Electronic Health Record (HER) use it, it would be remiss if we didn’t point out that only 20 percent of American adults have this access. 

Importantly, they also want access. About 41 percent of the remaining demographic is willing to switch doctors for online access to their EHR. What this all tells you is that online health care access is vital to patients. To improve patient engagement, you need to build around their needs and have online accessibility as part of your framework.

The Future of Plastic Surgery Marketing is Online

A recent survey conducted by Deloitte indicated that patient engagement has been growing in leaps and bounds thanks to the use of technology. 

Some plastic surgery marketing statistics from Google and Pew Research Center that support this statement are:

• 4.7 billion: daily Google searches
• 1 in 20 Google searches are health-related 
• 80 percent of internet users actively search for health information online

• 57 percent of patients go online in search of information about plastic surgery
• 77 percent of patients use search engines like Google, Yahoo, and Bing to learn about health conditions before booking an appointment
• 1 in 3 Americans go online to search for answers about specific medical conditions
• About 52 percent of patients go on health information platforms like WebMD
• 76 percent of patients visit hospital sites to get medical relation information
• Social media photo-sharing is believed to have boosted surgery requests by about 31 percent
• 44 percent of internet users go online in search of information about doctors and other health professionals 

What these stats show is that there’s a big demand for information about surgical procedures in the online space. Knowing this, it’s your job to do all that you can to enhance your brand’s visibility on the internet with the end goal being to land more prospective patients.

Why Your Online Reputation Matters

Your online reputation can make or break your business. While you may have lots of fancy ads that talk a big game about the transformative effect your procedures can have on patients, the odds are that many patients will treat all that like wallpaper. 

What they will pay attention to though is what other patients have to say about your practice. A simple Google search along the lines of “your business name + reviews”, can reveal plenty. 

What the highlighted plastic surgery marketing statistics show is that brand reputation is an essential element. While you can’t completely control the narrative on how your brand is perceived out there, you can continually keep improving your services so that your online reputation improves. 

You can also take on a more proactive approach by responding to all reviews, both positive and negative. Patients who give your practice the thumbs up want to feel acknowledged and thanked for their contribution. You should also extend the same courtesy to negative reviewers by extending an olive branch so you can work out the kinks. 

Objectively, you want to keep your patients happy. Logging in to these review platforms regularly can help you keep tables about how your business is faring among the masses:

• Google
• Yelp
• Doctoroogle
• Real Self
• Health Grades
• Doctors Dig
• Vitals

Crunching the Numbers

The plastic surgery market is on the up. The latest projections indicate the industry could grow to reach USD 21.97 billion at a Compound Annual Growth Rate (CAGR) of about 7.8 percent during the forecast period between 2017 and 2023. Notably, peer pressure and the dynamic standards for beauty are believed to the primary factors influencing the growth of the market.

Probably one of the most important plastic surgery marketing statistics to take note of is the fact that on a global scale, the market is segmented into four key regions:

• North America – this region has the largest plastic surgery market share. Advancements in technologies like polymer implants and advanced silicone are believed to be behind the rise in acceptability.
• Europe – this region accounts for the second-largest plastic surgery market share. With a growing economy and more enthusiasts on board, the future looks bright.
• Asia Pacific – one of the up and comers in an increasingly profitable market. The growth here is mainly buoyed by the tourism industry and improving economic conditions.
• Rest of the World – with growing awareness about plastic surgery, the only way is up as more people adopt and see plastic surgery as a viable option.

With the more connected more than ever before, internet marketing represents the most logical pathway for you to spread your wings. 

The shared plastic surgery marketing statistics should give you sufficient insights into what you need to do to do more than just adapt to the times. If you’re looking to thrive and grow your business, then we would heavily recommend onboarding an aesthetic marketing consultant to map out a winning strategy that allows you to shine on the world stage. 

Working with an aesthetic consultant, this will allow you to not just focus on your practice, but also help you get a vivid picture of what lies ahead in the days to come.