Here’s How to Use CoolSculpting Facebook Ads to Grow Your Practice

Contemplating if CoolSculpting Facebook ads are worth the investment? Well, you’re in the right place. In this article, we explore best practices and offer tips on how to market CoolSculpting and grow your practice. With the economy opening up, now’s the right time to advertise your practice. 

CoolSculpting has become popular as it offers something that conventional treatment methods don’t. Not only can patients get in and out in less than an hour, but they also get to enjoy essentially zero side effects with minimal downtime. Given these qualities, CoolSculpting is super appealing for patients who want to experience next-level wellness without having to compromise much of their time. 

While the procedure is now widely known, there’s lots of competition out there. As such, you know the importance of distinguishing yourself from your local market competition. For this, we recommend running CoolSculpting Facebook ads since the platform has a great patient base. Rather than winging it, we’ve compiled a handy guide on how you can get started. 

Do CoolSculpting Facebook Ads Work?

Facebook prides itself as the number one social media platform for good reason. Aside from enjoying a healthy number of active members, it’s also intuitive enough for everyone to use. Having revealed this, CoolSculpting sounds like a fancy procedure that the layman does not easily understand. It’s understandable, though, since it just came into popular culture not too long ago. 

If you’re looking to communicate effectively and leave a lasting impression, then we recommend focusing your wording on “Fat reduction without the surgery.” While millions of people search on Google for “Surgery/Operation to get rid of fat,” only a couple of hundred key in CoolSculpting. 

While both procedures mentioned above reduce fat, the specificity of CoolSculpting makes a world of difference. If you’re looking to develop an engaging CoolSculpting Facebook ad, it’s best to work on catching visitor attention first by displaying how you can help solve a problem for them. 

With this approach, you’ll find it easier to introduce yourself and your practice by making it about the patient instead of all about you (many practices and Providers make this mistake). 

With this in mind, you want to use clever wording when developing CoolSculpting Facebook ads. You want to respect the sentiments of your patients so that you can target the right people in your CoolSculpting marketing drive. 

Here’s What You Need to Get Started with CoolSculpting Facebook Ads

To initiate a CoolSculpting Facebook ad, you need to:

• Create a landing page
• Come up with 2-3 discount offers or a free consultation

Landing Page

A landing page is of the essence when running CoolSculpting Facebook ads as it provides a direct connection with what you’re selling. Tempting as it may be to make your website homepage as your landing page, it’s not very effective to do that. 

Ideally, you want your landing page to capture the following information from customers:

• Name
• Contact number
• Email

Having mentioned this, it’s also essential to provide your patients with a reason to share their personal information. Without one, they are likely to hold back such knowledge. However, with a tempting offer in place, the odds are that they will likely be willing to commit. Discounts in the 30-40% range tend to work well since they sound great. Alternatively, you can offer a free consultation.

You must ensure that there’s a catch, though. By requiring that your patients share their personal information before they can access such offers, you’ll massively enhance the odds of success with them. You shouldn’t be too quick to rest on your laurels just yet, though. You can take it a step further by adding every patient lead into your emails list and proceed to follow up on everyone. 

Ad Content

This is one of the most brilliant CoolSculpting marketing ideas because it allows you to connect with your patients. 

Besides sharing discounts and offers, you want your CoolSculpting Facebook ad also to have a human touch. Since marketing is all about the art of convincing, you should not shy away from including a video on the benefits of non-surgical fat removal using CoolSculpting treatment. Videos are not only engaging, but they also offer a quick message delivery tactic.  

Importantly, it would be best if you didn’t focus on creating anything flashy. You want the content to be eye-catchy but subtle in the delivery. If you’re not unsure on how to begin, these pointers should help you in the content creation process:

• Don’t reveal too much skin (your ad may get flagged by Facebook)
• Don’t include “before and after” photos (your ad will get flagged by Facebook)
• Make customized ads for various occasions like Easter, Christmas, and Mother’s Day. 
• Add a human element by featuring your Provider and credentialling the practice 

How to Market CoolSculpting on Facebook

Once you figure out that marketing CoolSculpting can help you meet your sales goals, it’s time to prepare a pitch that’s not too “salesy.” 

While this sounds simple on paper, it’s nothing but. To successfully pull this off, you need to take these actionable steps:

• Position yourself as an Expert – As an aesthetic professional, you want to create an authority persona by becoming an expert in the field of CoolSculpting.
• Creating/Building Trust – Establishing relationships with patients is essential. This provides the perfect conditions for them to trust you with their needs. As you expand your services to include CoolSculpting, you also need to invite your patients so they can check out the procedure. 

Conclusion

CoolSculpting marketing campaigns aren’t easy to run. However, the highlighted actionable tips should help you get your groove on in no time. Should you happen to encounter hurdles, then make a point of reaching out to an aesthetic marketing consultant today.