CoolSculpting Google Ads have completely revolutionized how aesthetic professionals market their practices online. You can skip the long game with CoolSculpting SEO and pay for ad space in search results that resonate with your target audience by targeting the right keywords.
However, undertaking a Google Ads CoolSculpting campaign isn’t easy. To succeed, you need to have good knowledge about the inner workings of Google Ads and your local market. With this understanding, you will find it easy to map out your strategy, budget, and expected ROI.
To avoid losing money on your CoolSculpting Google Ads campagins, here are some of the mistakes you want to avoid:
1. Not Understanding Profit Margins & Not Knowing Your Customer Lifetime Value (CLV) for CoolSculpting Patients
Conversion tracking allows you to know what happens after a patient interacts with your ads. By keeping tabs on this metric, you can see the rate at which patients sign up for a newsletter, book an appointment, call your practice, or download an eBook.
Given that these are all actions you may have on your website that you want patients to complete, their actions are called conversions when they take action on your website. To pull this off, you need to know about the math side of things. If math isn’t a strong suit of yours, then you need not worry as the formula is pretty simple:
[(RPC x Margin) x Clicks] – (CPC x Clicks)
Total Cost
Aside from conversion tracking, knowing the lifetime value of your customer is also important. As you run your CoolSculpting Google Ads campaign, you want to know how much it costs to acquire a single patient. This is a thoughtful approach as it’s not based on making blind estimates.
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Schedule A ConsultationSince no guesswork is involved with CoolSculpting marketing, calculating the Customer Lifetime Value is one of the most reliable ways you can make projections. To ensure that you’re able to do more than just break even, you need to ensure that the money you spend on Google Ads CoolSculpting needs to be recovered in less than a year.
2. Not Using Conversion Tracking with CoolSculpting Google Ads
Having a conversion testing system in place is vital if you want your CoolSculpting Google Ads campaign to drive lead generation. Without a solid strategy in place, knowing how much you have to spend to land a lead or close a sale from your initiatives becomes time consuming. Conversion tracking also enables you to note which keywords are responsible for driving the most significant number of sales.
To optimize your Google Ads CoolSculpting project to get maximum return on investment, you want to head over to Settings > Measurement > Conversions. From here, make a point of highlighting every possible conversion action that patients can make on your site.
Some of the top conversion actions examples you can have when marketing CoolSculpting are:
- A phone call
- Newsletter signup
- Download of digital assets like apps or books
- Form submissions
- Sale
- Email sent
Importantly, you want to remember that Google Ads CoolSculpting exists to allow you to source leads and sales. However, if you don’t optimize your campaign for conversions, this becomes hard to carry out. To play it safe, you want to create as many conversion actions as you can.
3. Creating Only One Ad Variation for CoolSculpting Google Ads
You need to be bold when developing CoolSculpting Google Ads. By this, we mean creating more than one ad per ad group. However, should it happen that you only have a single ad to run, then make sure that you’re able to include multiple variations of the same ad. With this approach, you’ll have a higher likelihood of attracting clicks which will in turn enhance your conversion rate and keep costs low.
While not advisable, you can use the same headline and description in your ad variations. The essential thing to do is to keep testing until you find a winner. Importantly, you also need to perform lots of fine-tuning before deciding on which keyword strategy to follow. It wouldn’t hurt your odds of success if you aimed for three or more ad copies per ad group.
4. Not Enabling Ad Extensions and Poorly Written CoolSculpting Google Ads
Ad extensions can help you drive more qualified traffic to your site. Importantly, ad extensions help boost clicks to your practice website, but they also help patients find relevant pages. Best of all, though, is the fact that you can showcase your unique services using callout extensions that compel patients to click.
You need to check out popular extension types like structured snippet extensions, price extensions, location extensions, and message extensions. Given that the world has fast embraced mobile devices, it’s also crucial that you feature message and call extensions. This way, you will be able to quickly and directly communicate with patients on the phone.
As a key takeaway, we recommend testing as many ad xtensions as possible to boost your click-through rate.
5. Not Configuring Geo-Targeting for CoolSculpting Google Ads
Geo-targeting is a form of advertising that uses location data to reach patients with a message that suits their locale and patient persona. To run this on Google Ads CoolSculpting, you need to include the names of cities you want to highlight in the ad body.
Most medical practitioners simply throw money at the problem without ensuring that they use the proper targeting methods. To cut costs, you want to embrace a geo-targeted campaign and, in effect, enhance the overall lead generation.
6. Not Testing CoolSculpting Landing Pages for Google Ads
It’s not all about simply creating the frame of CoolSculpting Google Ads. To ensure that they work from the get-go, you need to extensively test and fine-tune the details.
During your A/B testing initiative, you want to develop a couple of similar landing pages with unique aspects. With this approach, you will be able to note the effectiveness of the system you choose. After careful evaluation, you will be able to ascertain which formula works best for you.
Conclusion
As you develop CoolSculpting Google Ads, you want to do away with the chaff. By targeting the right patients, you can improve your odds of boosting traffic, growing your patient base, and increasing sales. The highlighted CoolSculpting marketing ideas should help you do more than get your foot in the door. To take it to the next level, we recommend contacting an aesthetic marketing consultant to show you the ropes.