A Holistic Approach to Plastic Surgery Lead Generation

The plastic surgery lead generation business has lots of moving pieces, and you might not reap the full benefits of the initiative, currently. Then again, it’s also very possible to create the harmonious brand of Jazz that your patients want to listen to when you play your cards right. 

This methodical plastic surgery marketing plan and approach can be broken down into the following stages:

1. Awareness Stage

In this phase of play, you reach out to patients who are likely going to be interested in your aesthetic practice. Once you get a hold of them, you inform them about the kind of services you offer. 

2. Consideration Stage

Here, you get to learn about the drives, budgets, and timelines of the patients you reached out to. This information is crucial if you’re looking to build lasting relationships. The process of connecting deeper with leads is popularly referred to as lead nurturing. 

3. Decision Stage

In this stage, leads get to decide whether the services you offer are helpful to them. With some little face-to-face conversational nudging, they’re likely to schedule an appointment. 

How Plastic Surgery Lead Generation Works

For many businesses, the digital marketing scene is fast becoming ubiquitous. So much so that it’s become harder to land hot leads for your plastic surgery practice. However, with the right tools, you can notch impressive sales figures. 

Here are some of the steps to follow for this:

1. Definition of Your Target Audience or Ideal Patient

Looking through lead generation lens, a successful buyer’s journey needs to end in a purchase. However, this is myopic at best as every patient’s buying journey is unique. 

In essence, it’s hard to have a one-size-fits-all approach. This is because your audience consists of patients from all walks of life. As such, it’s up to you to define what the ideal patient looks like. Their distinguishing traits are what their persona will be based upon and will serve as the perfect template for you to create content that appeals to their interests and desires. 

With a proper understanding of their likes, dislikes, and their true pain points, it also becomes easier for you to strike a conversation with them and ensure high-quality cosmetic surgery lead generation. Once you have the right patients aboard your sales train, you’re likely going to notice improved conversion rates and shorter sales cycles without having to break the bank. 

2. Your Brand Image

Once the spark in the public interest is set ablaze, there’s no room for complacency, you need to keep fanning the flames to ensure that your brand benefits from it all. While at it, you also need to aim for consistency in the brand image you put out there. This is because it’s important for your patients to feel a sense of stability and trustworthiness with every bit of communication you release. 

Because the aesthetic quality is important, you need to align key elements of your lead generation strategy such as:

• Your bio – the bio section of your website, your public releases, and social media pages needs to be uniform in terms of both content and tone.
• Awards – you should not be shy to shout out your achievements to the world right from the rooftops.
• Publishing – having your name features in different publications like journals, textbooks, magazines, can help expose your brand to the masses. This is because print media represents one of the most trusted mediums and you can leverage the confidence audiences afford to this by showcasing your skill and expertise in the field. 
• Press Releases – you can grow your reach by sharing press releases about news and event about happenings in your industry
• Community participation – through volunteering, sponsoring events, and donating to your locale, you can get to grow your brand’s stock in the community. 
• Public speaking – you need to utilize every opportunity to speak before the masses as a great opportunity to showcase your appreciation for the local community and your grasp of the issues at hand.

3. Website Optimization

Back when the Y2K phenomenon seemed way too real, it was possible for businesses to simply launch websites and leave it at that. In contemporary times, websites have way too many elements for it to be an open-and-shut case.

Search engine optimization is one of the key things you need to think about if you want to run a successful plastic surgery lead generation exercise. This is because most of your leads are going to know about your practice by checking out Google’s search results. As such, you need to be strategic by working on getting your website on the very first page of the search results. 

To successfully do this, you need to put the work in reviewing relevant keywords to focus on. This way, you’ll have a common unit of reference in your online searches. 

Your website also needs to have some refinement about it. It should not be bland, instead, there needs to be some depth. The best way to achieve this is by having landing pages that prompt patients to click through and book an appointment. You can make the process much faster by including a call-to-action that converts interested visitors into leads. 

4. Publish Engaging Resources

For a lead to become a loyal customer, it takes a lot of patience on your end. With your pitch at the ready, you need to slowly help them arrive at a buying decision. While this process can take months to arrive at, you need to keep your eyes trained on the big picture and formulate the best method of approach. 

After the initial contact, you can use other avenues to keep your audience aware of your service offerings. This may mean advertising through mediums like Facebook, sharing podcast links on social media platforms, and adding contacts to your email nurturing program. All these avenues represent fantastic ways for you to grow your wings by sharing engaging resources that keep the conversation going.

In the end, they’re likely to become impressed with the structured nature of your business and reach out to book an appointment. 

The Greenlight

Now that you have a proper understanding of the entire plastic surgery lead generation process, it’s time to develop your ideal buyer persona, be consistent in your branding, create a dynamic website and share engaging resources that encourage leads to follow through. 

If you’re new to the marketing scene, this all may seem daunting, but with the guiding hand of an aesthetic marketing consultant, you’re certain to find your footing and hit the ground running. There’s never been a perfect moment to strike.