Tips for Advertising CoolSculpting on Google Ads

To put your practice on the map, you need to be smart about advertising CoolSculpting on Google ads. 

As a fat reduction treatment method, CoolSculpting as a procedure is ideal because it usually takes less than an hour with minimal downtime. Given that there are almost zero side effects from the treatment, it has lots of potential to help you grow your practice. 

Whether you are looking to improve your existing CoolSculpting Google Ads or use Google Ads to grow your practice by marketing CoolSculpting, here are some key tips to consider. 

Keyword Target Selection

Localized search is becoming more and more important in the search engine optimization hierarchy. The reason behind this is it has a lot to do with the fact that algorithm results focus on the users’ location. With a select number of keywords, you can narrow down to a local set of results and ensure that your business gets prioritized in any saturated market.  

Google has purposefully enabled localized search to take priority in the search engine results page. This didn’t happen without thought, though. Understandably, it’s tough to get to the very top of the first page in your desired keyword’s search result without a considerable amount of effort. 

Given that competition is rife in the growing internet market, Google decided to step in and act as a mediator between the competition. While challenging, they managed to split the results depending on patients’ geographic location. By focusing on giving localized results for local businesses, Google has helped such companies get noticed. 

When designing geo-targeted keywords, it’s crucial to feature layman terms like “remove belly fat [your city, state]” instead of technical terms like “non-surgical fat reduction.” It’s an important strategy because it allows you to get more hits, thanks to the relatability of the search terms. After all, most people tend to search just as they text. As such, you want to use simple or natural language.

While you’re at it, you can also include ancillary terms like “fat removal without surgery,” “tone up arms,” and “tone up stomach.” 

As you plan to otpimize or launch advertising CoolSculpting on Google ads, it’s essential that your website has an element of localization as well. While you may have an international or nationwide presence, it’s also vital to have a local presence.  

Landing Page

You want to be able to convert patients who find their way to your website via searching CoolSculpting on Google ads. To pull this off, you need to develop a dedicated landing page that matches the keywords used in your ad campaign. Objectively, you want the entire buying process congruent to ensure that your patients are continually reassured that CoolSculpting is the best thing for them. 

While landing pages have numerous components, the most crucial one is, without a doubt, the headline. It makes sense when you consider that it’s the first thing prospective patients will read. With this in mind, it’s essential that the headline grabs attenuation, reiterates the offer in the ad, and compels patients to take action soon. 

To help build credibility, we also recommend sharing a couple of before and after photos with your patient audience. This will help influence your patients’ thoughts and behaviors on the procedure and their behavior. Without credibility, you may find it challenging to convince patients that they need to check out CoolSculpting. A lack of credibility quickly morphs into an unwillingness by patients to commit to your business proposition. 

As you investigate ways of advertising CoolSculpting on Google Ads, we advise that you embrace integrity as a way of building credibility. Rather than piecing together stock images, go for the real and let your patients know that “what they see is what they get.” With this approach, you can make a solid first impression and build a solid relationship from thereon. 

Ad Extension, Offer Promo, and Direct Call-To-Action in Ad Copy

When advertising CoolSculpting on Google ads, you have the power to take control of certain aspects of your campaign. In particular, we love ad extensions since they give you the ability to showcase everything about your practice. Effectively, this means you can feature things like CoolSculpting images, contact information, promotions, and an assortment of links to your website. 

While having excellent ad copy can help patients warm up to your business, it’s pointless if you don’t have a call-to-action (CTA). As the main point of a sales pitch, the CTA compliments everything akin to how a bow fits the right place on a perfectly wrapped gift. 

To prompt patients to click on your ad, you want to include a clear call-to-action in your ad copy that tells them what they need to do next. This way, you’ll be able to notch better conversion numbers in your CoolSculpting marketing campaign. 

Video Marketing

Gone are the days when advertising involved large chunks of text. In the modern era, patients have short attention spans. As a strategy, it works because wordy web pages filled with technical or medical terminology tend to turn off visiting patients and they bounce. 

To ensure that your site is captivating, we recommend embracing video marketing as a means of engaging your audience. A simple video from one of your physicians revealing truths about CoolSculpting can go a long way in helping ensure that your patients see the benefits. 

Importantly, videos are not only educational but also help you keep prospecting patients on your page longer. When this happens often, then you’re more likely to land conversions. 

Facebook + Instagram Ads

Facebook and Instagram are great mediums for you to reach out to new patient pools. Whether you’re looking to narrow down on a 35-65 audience or trying to focus on selling CoolSculpting to men, nothing should hold you back from trying a couple of CoolSculpting marketing ideas. 

Rather than waste lots of time trying to curate “organic” content while working with agencies, it’s better to go straight to the point. Sure, there’s always that allure of going viral that’s simply unmatched, but only a tiny fraction of businesses get to do that AND make a profit from it. 

Referrals

Referrals are a bit different with web traffic. Different from word-of-mouth referrals, here, the recommendation comes from one website to another. To view such referrals, you can make use of Google Analytics for analysis purposes. 

The more often an external source is behind referrals, the more critical they are in helping you achieve your goals. So if you’re having doubts about whether your Facebook efforts marketing CoolSculpting are working, now seems like a great time to check out the metrics on how it’s faring 

Provide Value

We leave the best for last for a good reason. When advertising CoolSculpting on Google ads, it’s best to always think about providing real value, not just engaging in price wars. Having said this, it’s important to note that having a fair price is always something that patients want. However, this should not be the be-all-end-all of your effort. Without knowing, you may find yourself always competing on price. 

To better sell your services, you want to emphasize the value of the services you provide. While low prices can help patients click through and even right to your door, it’s the value you give that will ensure that they keep coming back. 

Get Started Marketing CoolSculpting on Google Ads

CoolSculpting is a revolutionary treatment that has lots of benefits for patients. While you may experience challenges in advertising CoolSculpting on Google ads, that’s not to say you should give up on the first try. The pro tips we’ve shared should prove helpful to you if you’re just starting out. Should you experience difficulty with the implementation, don’t hesitate to call up an aesthetic marketing consultant.